Business Development, Client Services, Professional Networking

Eight reasons attorneys should be “on the record” about topics other attorneys are already covering

Copo Strategies + Law Firm Editorial Service on 5/12/2025

It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more

Building Bridges: How Attorneys Can Leverage Business Development Coaching for Long-Term Growth

Society54 on 3/25/2025

In the competitive legal industry landscape, attorneys often must go beyond providing excellent legal services to thrive. Business development coaching has emerged as a pivotal tool for attorneys aiming to enhance their...more

Taking It Offline: Why In-Person Connections Still Matter in a Virtual World

International Lawyers Network on 2/12/2025

I was an early adopter of virtual networking. As an introvert and remote worker, for me, the ability to connect from my computer from wherever I am has a variety of benefits and always will – I know that I’m not alone in...more

7 Key Takeaways | Dynamic Thinking for an Interpersonal Edge Roundtable Discussion Series for Legal and Business Professionals |...

Kilpatrick on 2/12/2025

On January 9, 2025, Joe Dowdy (Raleigh Partner) and Colleen Bear (Senior Manager Talent Management and Coach) hosted the first of Kilpatrick’s monthly virtual roundtable discussions with in-house counsel to develop strategies...more

The BIG mistake plaintiffs' firms often make when talking to their referral sources

Copo Strategies + Law Firm Editorial Service on 2/5/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the one mistake plaintiffs' firms consistently make when engaging with their referral sources. + Learn more about Wayne...more

The Good and the Ugly: Lessons in Putting Clients First

International Lawyers Network on 1/20/2025

In the grind of the day-to-day, it can sometimes be easy to forget who is at the center of everything we do – our clients. I’d like to offer you two contrasting stories that serve as a reminder of putting clients first (which...more

Choose Who You Spend Your Time With

Jaburg Wilk on 12/17/2024

The people you associate with help determine your future. They matter when people think of you, so choosing wisely is important. Depending on your position, you may or may not be able to choose co-workers, but you can choose...more

Five ways thought leadership is a buyer’s remorse elimination tool

Copo Strategies + Law Firm Editorial Service on 10/23/2024

Thought leadership can help assure your clients that your law firm was—and still is—the right choice. I often say that thought leadership is a Swiss Army Knife. It can provide marketing benefits, business development...more

Get Out and Network Now!

Jaburg Wilk on 10/10/2024

You grow or stay stagnant. My point is that you either are taking action to improve yourself and your business or you are not. This is like being all talk and taking no action or being fully engaged. Action matters and there...more

How Can LinkedIn Help with Brand Awareness for Law Firms?

Good2bSocial on 9/26/2024

In the legal industry, where competition is fierce and trust is paramount, brand awareness is essential. Clients and referral partners often choose firms based on reputation, expertise, and visibility. LinkedIn, as the...more

Debunking four misconceptions about thought leadership ghostwriting

Copo Strategies + Law Firm Editorial Service on 8/21/2024

Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more

Inspiration Matters, So Don’t Lose Yours

Jaburg Wilk on 7/9/2024

Inspiration can hit you anytime. When it does, you know it instantly. Many times, the timing is inconvenient. When this happens, you have to take steps to not lose that inspiration. It happens to me frequently and at...more

Brenton Anderson of Dentons on Value Led BD, the Biggest Missed Opportunity for Professional Services? - Passle's CMO Series EP140

Passle on 5/8/2024

“Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD efforts and how can they ensure each client interaction delivers on that promise of value? ...more

Your clients’ (and referral sources’) industry jargon is their love language

Copo Strategies + Law Firm Editorial Service on 4/18/2024

Connect with your clients (and referral sources) by using their industries’ jargon in your thought leadership marketing. When it comes to attorneys’ content marketing and thought leadership marketing efforts, their...more

The benefits of using thought leadership as “after hours” client advocacy

Copo Strategies + Law Firm Editorial Service on 4/9/2024

Advocating for your clients through your thought leadership is a savvy way to bring about change your clients want to see, while solidifying you in the eyes of those clients as the go-to attorney for their legal or business...more

Climbing the Legal Ladder: Career Insights Every Lawyer Needs to Succeed

International Lawyers Network on 4/4/2024

As April ushers in a new season, it’s the perfect time to reflect on our career journeys and seek inspiration for the road ahead. On our podcast, Law Firm ILN-telligence, we often delve into the pivotal lessons learned by...more

Build better bonds with these five groups of people by co-authoring thought leadership with them

Copo Strategies + Law Firm Editorial Service on 3/5/2024

Co-authoring thought leadership is a strategic way to strengthen your relationships with those people you think could help you build your practice and book of business. I am constantly pushing the attorneys I ghostwrite...more

Strategic Relationship Marketing: Elevating Your Legal Practice in the Modern Era

International Lawyers Network on 9/12/2023

In today’s interconnected world, the concept of relationship marketing has become a cornerstone of success for lawyers seeking to expand their practice. If you’re already familiar with the power of cultivating connections or...more

Hsu Untied interview with Jessica Rosenberg, Partner at Kasowitz Benson

Hsu Untied (by Richard Hsu) on 9/7/2023

An interview with Jessica Rosenberg, Partner at Kasowitz Benson by Richard Hsu...more

Your thought leadership should talk to the clients you have today — and the ones you want tomorrow

Copo Strategies + Law Firm Editorial Service on 8/10/2023

If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way. While promoting his October 1977 album “Heroes,” the late David Bowie said,...more

Six ways law firms can stay out ahead of competitors’ content marketing efforts

Copo Strategies + Law Firm Editorial Service on 6/13/2023

The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack. Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more

Your content has to compete against heavyweights. Here’s how to give it a fighting chance.

Copo Strategies + Law Firm Editorial Service on 5/31/2023

If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game. Lawyers and law firms often forget that their content, including...more

From Campus to Counsel: Marketing Advice for First-Year Attorneys

Carlton Fields on 11/28/2022

New lawyers cannot ignore business development. Like plotting a journey across the ocean by rowboat, a lawyer’s careful navigation in the early months of his or her career can determine where he or she ends up years later....more

Podcasting for Law Firms: 8 Steps to Get Started

Good2bSocial on 2/15/2022

Did you know almost 60% of Americans listen to podcasts? Not only do podcasts provide audiences with a convenient means of consuming complex information, but they’re also an increasingly important channel for generating brand...more

Setting the Table for Success

Baker Donelson on 12/23/2021

There's magic in a beautifully set table. Have you ever salivated over a table at which even Martha Stewart would be proud to sit? During this time of year, I find myself googling "DIY holiday table setting ideas" and...more

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