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Business Development › Content Strategy

Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +
Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals  less -
9Sail

Yes, Your Referrals Are Actually Validating You on Google First

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The most dangerous assumption in legal business development is that referred clients bypass digital scrutiny. New data from 9Sail’s forthcoming Am Law 200 Digital Visibility Report reveals a stark reality: 56% of law firm...more

Copo Strategies + Law Firm Editorial Service

Thought leadership is more about THIS than about showing off knowledge and wisdom

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Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more

Jaburg Wilk

Every Experience is an Audition for Your Future

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As an attorney, I often focus on the immediate task at hand – reviewing the revised document from opposing counsel, the brief due next week, the client meeting tomorrow, or the upcoming deposition. Over time I’ve learned that...more

Copo Strategies + Law Firm Editorial Service

Industry jargon is your clients' and referral sources' love language

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content...more

JD Supra Perspectives

How to Use Your Analytics to Guide Smart Content Strategy: Lessons from Rich Meneghello at Fisher Phillips

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"You want to write about what people are reading." Paul Ryplewski recaps a recent webinar conversation with Rich Meneghello, Chief Content Officer at Fisher Phillips. ...more

9Sail

5 Signs Your B2B Law Firm Content is Invisible to AI Search (And What to Do About It)

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Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible....more

Good2bSocial

Google Updates LSA Verification for Legal Services: July 25th Deadline Fast Approaching!

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Is your firm prepared for Google’s latest update to Local Services Ads (LSA)? Starting next month, Google will implement new verification requirements for legal service providers designed to significantly enhance the...more

Copo Strategies + Law Firm Editorial Service

The thought leadership ghostwriting process breaks when clients do this

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A ghostwriter works with a client to think through the client’s ideas about a particular topic, helps frame the topic, and pulls out valuable knowledge, wisdom, and insights about the topic from the client during a live...more

Good2bSocial

16 LinkedIn Marketing Best Practices for Law Firms

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With over 1 billion users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially the only social media platform that combines thought leadership with a mostly professional audience,...more

9Sail

Why Backlinks Are Essential for Thought Leadership at Your Law Firm

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Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd. ...more

Good2bSocial

SEO and Social Media for Law Firms: How They Go Hand in Hand

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SEO and social media are two of the most powerful tactics your law firm can leverage to attract and nurture qualified leads. But if you think of social media and law firm SEO as entirely separate, unrelated tools, you’re...more

JD Supra Perspectives

How to Manage a Successful Content Program – ‘Office Hours’ Recap with Rich Meneghello

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Paul Ryplewski shares valuable takeaways from a recent conversation with Rich Meneghello, Chief Content Officer at Fisher Phillips....more

Copo Strategies + Law Firm Editorial Service

Are you using thought leadership as "after hours" client advocacy?

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of lawyers using thought leadership as "after hours" client advocacy. == Learn more about Wayne Pollock:...more

Legal Internet Solutions Inc.

Why Website Accessibility Matters (And Why Ignoring It Could Cost You)

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When was the last time you thought about how accessible your law firm’s website is? If your answer is “never” or “not recently,” you’re not alone. Many firms focus on aesthetics, SEO, and content but overlook one huge factor:...more

JD Supra Perspectives

Use Your Portable Data to Support Marketing & BD Growth

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You already understand the value of reader data. Now imagine that same intelligence showing up right where you’re already working — inside your CRM or client records — enriching profiles, informing outreach, and adding...more

Copo Strategies + Law Firm Editorial Service

Consider angles when mapping out your thought leadership strategy, not just topics

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers, when mapping out their thought leadership strategy, should focus on the angles they take in their thought...more

Passle

CMO Series Digital Masterclass: Chris Yates of Bristows on How to Bring Lawyers Onboard and Streamline Thought Leadership

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Thought leadership is a cornerstone of content marketing in professional services; it showcases your firm’s expertise and strengthens client relationships. The real challenge is uniting lawyers on one platform to centralise...more

Copo Strategies + Law Firm Editorial Service

Eight reasons attorneys should be “on the record” about topics other attorneys are already covering

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It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more

Good2bSocial

Social Media Algorithms for Law Firms: What Legal Marketers Need to Know

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The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated with the various algorithms that control how much of your messaging gets to the masses. Every major...more

Copo Strategies + Law Firm Editorial Service

Here are 4 under-the-radar sources of thought leadership inspiration at conferences

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four under-the-radar sources of thought leadership inspiration at conferences. + Learn more about Wayne Pollock:...more

Nancy Myrland - Myrland Marketing & Social...

#LMA25 Keynote Recap: Obama Speechwriters Deliver Lessons On Leadership, Authenticity, and Values

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Former Obama speechwriters Cody Keenan and Terry Szuplat opened the 2025 Legal Marketing Association (LMA) Annual Conference (#LMA25) with a keynote that brought this attendee to her feet once or twice. Moderated masterfully...more

Nancy Myrland - Myrland Marketing & Social...

#LMA25 Let’s Celebrate 40 Years Together – Annual Conference Content Curation

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I am here with more than 1300 of my colleagues in legal marketing and business development for the 2025 Legal Marketing Association Annual Conference in Washington, D.C. This year is very special to us because it is LMA’s...more

Copo Strategies + Law Firm Editorial Service

The lesson 2,886 newspapers can teach law firms about thought leadership

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what the demise of 2,886 newspapers since 2005 can teach law firms about their own thought leadership efforts. For more...more

Copo Strategies + Law Firm Editorial Service

Six reasons to avoid pop culture references in your thought leadership content

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I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more

Good2bSocial

How Law Firms Can Use Generative AI to Enhance Social Media Marketing

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Social media remains one of the most powerful digital marketing channels for law firms to connect with potential clients, nurture relationships, and build authority. But standing out in a crowded feed can be challenging...more

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