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Client Retention Marketing Perspectives

IR Global

Client Onboarding: A 4-Stage Process

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An Accounting business based in Perth, Australia is taking on a lot of new Clients. That’s good… but they weren’t doing a great job of onboarding these new Clients. So they revisited and documented processes related to...more

Stange Law Firm, PC

Moving toward an exclusively digital marketing strategy

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An effective marketing strategy is critical for most law firms. Without new clients coming into the law firm, most law firms would not survive. New clientele is particularly important in areas of the law where repetitive...more

Stange Law Firm, PC

Email marketing: Are you feeding the chimp?

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Marketing a law firm can be increasingly challenging. Finding new employees to work for a law firm can also be equally challenging. One way a law firm can help itself is through email marketing. Email marketing can be...more

Passle

Maggie Watkins on Leveraging Client Feedback: Lessons From Outside The Legal Industry - Passle's CMO Series Podcast

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Client feedback is a cornerstone of improving legal services and fostering growth. In this episode of the CMO Series Podcast, we delve into how law firms can adopt these best practices. Alistair Bone is joined by Maggie...more

International Lawyers Network

Client Centricity in Practice - Part Two

Last week, we brought you part one of our session from Rio, “Client Centricity in Practice,” moderated by Melissa Kanô and Alexandre Pessoa of KLA Advogados, who were joined by Waldemar Thiago Junior, Vice President, Managing...more

International Lawyers Network

Client Centricity in Practice – Part One

We recently held the ILN’s Annual Conference in Rio de Janeiro, and as part of the business sessions, our host firm, KLA Advogados, invited one of their clients to speak about “Client Centricity in Practice.” It was an...more

Passle

Bob Robertson of Jackson Lewis on the dimensions of client service and the role of marketing - Passle's CMO Series Podcast

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Client feedback programs are nothing new to law firms. But there are a number of other ways that the CMO and marketing teams can contribute to enhancing the client service experience. In this week’s episode of the CMO...more

Good2bSocial

Conversion Rate Optimization for Law Firms

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Just when you thought you learned every acronym on the planet already, CRO, also known as Conversion Rate Optimization, enters the fray. By no means is CRO a new term in the marketing world. Conversion Rate Optimization has...more

Stange Law Firm, PC

Are You Utilizing Online Chat on Your Webpage?

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A webpage is a vital component of almost any lawyer’s or law firm’s marketing strategy. Therefore, it is imperative to have a law firm that is visibly appealing and loaded with relevant content about their practice areas....more

Omnizant

[Webinar] Video Marketing for Attorneys: Leveraging Video Content to Connect With (and Convert) Prospective Clients - June 15th,...

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Videos have become the most popular choice for content consumption online. In fact, over five billion videos are watched on YouTube every day. Is your firm producing videos that will deliver value to clients and prospective...more

Legal Internet Solutions Inc.

[Webinar] From Blank Screen To Blog Post: A Blog Writing Workshop For Attorneys - April 27th, 12:00 pm ET

Join us for a workshop that will take you from staring at a blank screen to writing about topics that resonate with your prospects and clients. We know that writing to market your practice is different than writing a brief,...more

Legal Marketing Association (LMA)

Client Feedback Is a Firmwide Sport

Feedback is also a full-contact sport that should touch almost every aspect of firm life — from diversity, associate retention and firm culture to strategy, billing and client team initiatives....more

Nancy Myrland - Myrland Marketing & Social...

[EP. 50] How Soon Should You Contact A Potential Client?

There are a time and a place for follow-up with potential clients. In today's episode of Legal Marketing Minutes, I talk about how to NOT become a professional stalker. Join me for a few minutes while I share an example of...more

Stange Law Firm, PC

Are You Running Paid Social Media Ads For Your Law Firm?

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Law firms are constantly trying to generate new business. Many law firms try to develop new business through referrals or through various marketing efforts. Utilizing Google AdWords or Microsoft Advertising are two options...more

JD Supra Perspectives

Voice of the Client: 10 Ways to Achieve Alignment Between In-House and Outside Counsel

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Gonzalo Ruiz, formerly of The Coca-Cola Company and Sony, with a perspective on the ideal working relationship between in-house and outside counsel....more

JD Supra Perspectives

The Language Barrier: How to Help Lawyers Listen Actively and Communicate Strategically

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As client service and business development coaches in law firms, we can help our attorneys navigate tough conversations, actively listen to the voice of the client, and suggest alternative approaches to communication. Here...more

Legal Marketing Association (LMA)

How Law Firms Can Succeed at Industry-Focused Collaborations - LMA Podcast

Legal marketers can help their firms implement industry sector strategies, but what does it take to be successful? In this episode, LMA President Jill Weber and Dr. Heidi Gardner (Lecturer on Law, Harvard Law School;...more

Stefanie Marrone Consulting

What Do General Counsel Want From Outside Counsel? 9 Client-Focused Takeaways From the LMA NY GC Forum

Stefanie Marrone offers a client-centric recap of the recent General Counsel forum hosted by the LMA in New York City. Includes actionable takeaways....more

JD Supra Perspectives

Duly Noted: What In-House Attorneys Want From Outside Counsel

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Voice of the client. Notes from the 5th annual In-House Summit, a GC panel hosted in Palo Alto, California, by the LMA Silicon valley City Group....more

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