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Firm Leadership › Marketing › Law Practice Management

Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +
Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client service, and more. A JD Supra editorial program. less -
Integreon

Blending Art and Science in Marketing

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Good morning. Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. The theory that the brain’s left and right hemispheres possess different strengths and...more

ClientsFirst Consulting

CLIENTSFirst Consulting’s Top Five Blogs and Videos of 2023

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The world of marketing technology is ever-changing, and with these changes comes its own set of challenges and opportunities. This past year was no different. We saw more firms than ever before embracing new technologies such...more

Leopard Solutions

Top Leopard Solutions Tools and Reports in 2023 Revealing What Key Legal Intelligence Firms Need

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This year has presented many challenges across various sectors, marked by geopolitical tensions, energy market imbalances, persistent inflation, and rising interest rates, prompting concerns about a potential U.S. recession....more

LawVision

The Case of the Misunderstood Marketing and Business Development Team

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In the complex landscape of modern law firm businesses, certain departments shine brightly while others linger in the shadows of misunderstanding. Among the latter group, the Marketing and Business Development Department...more

Passle

Deborah Ruffins of Perkins Coie on the Lead-to-Work Revenue Mindset - Passle's CMO Series Podcast

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Every CMO in professional services approaches their role from a unique perspective. On today’s episode of the CMO Series Podcast, we welcome a guest to discuss an area of focus that we’re yet to explore in detail, and that’s...more

Passle

Jennifer Becker of Marshall Dennehey on keeping busy lawyers engaged in business development - Passle's CMO Series Podcast

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Building a book of business is crucial for lawyers, but engaging them in business development can be a challenge. Many lawyers receive little to no exposure to marketing and business development during their education, making...more

Stange Law Firm, PC

Your law firm clients are your best marketers

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Most law practices are looking for new and different ways to market their legal practice. The reality is that most lawyers and law firms can always use new clients. The need for new clients can cause many attorneys to come...more

Great Jakes Marketing

Market Positioning for Law Firms: A 23-page guide to differentiating your firm

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The goal of market positioning is to gain a sales advantage over your competitors by occupying a distinct and advantageous place in the minds of buyers. If done correctly, the dividends are huge. History has shown that...more

Great Jakes Marketing

Market Positioning for Law Firms: Part 3 - Positioning for Lawyers, Practices, and Industry Groups

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As we discussed in a previous post, a well-positioned firm—one that occupies a distinct place in the minds of buyers—has many marketing advantages over its competitors. However, even under the best of circumstances, the...more

JD Supra Perspectives

New Lawyers Need to Understand the Business of Law to Succeed in Private Practice

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A position in a law firm not only requires performing well for the attorneys you are working for and ultimately the clients, but understanding and embracing the business of law....more

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