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Follow the Inside Story for thought leadership perspectives written by marketing, communications, and business development professionals doing good work inside law firms today. From the strategic... more +
Follow the Inside Story for thought leadership perspectives written by marketing, communications, and business development professionals doing good work inside law firms today. From the strategic to the tactical, these pieces touch upon all manner of topics and challenges facing law firm marketers and biz dev folks... less -
JD Supra Perspectives

Voice of the Client – Comments & Takeaways from a Thomson Reuters General Counsel Panel

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Eric Dewey shares his notes, and valuable General Counsel insights, from the 30th Annual Thomson Reuters Marketing Partners Forum....more

JD Supra Perspectives

General Counsel Discuss: Moving from a Global Pandemic to Inspiring Innovation

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Julie Savarino recaps key points made by GC panelists at last year's excellent CLOC Global Summit. ...more

JD Supra Perspectives

The Care and Feeding of a New Kind of Customer: Working with Legal Departments of the Future [Q&A]

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Q&A with NetApp's Connie Brenton and Emily Teuben on how legal departments of the future need to respond to and serve a new type of client....more

JD Supra Perspectives

The Skinny on Legal Sales Roles? LSSO Raindance 2019 Recap

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A legal sales executive's role easily translates to added value for both internal and external clients....more

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Getting Real About Wellness in the Legal Industry: Conversation with Dr. Larry Richard (Pt. 1 of 3)

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First of three, Q&A between Matt Fawcett, SVP and GC for global data company NetApp, and Dr. Larry Richard, an expert on the psychology of lawyers. ...more

JD Supra Perspectives

Law Firm Leadership: Diversity Alone Does Not Mean Inclusion...

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Diversity means having the opportunity to sit at the table. Inclusion means getting to participate. Is your firm's D&I mission complete if you've achieved diversity but not inclusion? ...more

JD Supra Perspectives

The Big Four Bring Competitive Pressure to a Legal Industry That Desperately Needs It

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Matt Fawcett with an in-house perspective, or: "The (Big) Four Horsemen of the (BigLaw) Apocalypse."...more

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What Does It Take To Be Successful in Law? Listen To These Seven Leaders

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The latest in-house perspective from Matt Fawcett, senior vice president and general counsel for global data company NetApp....more

JD Supra Perspectives

CLOC: A Breath of Fresh Air in the Evolving Legal Landscape

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It might have taken almost a decade to happen, but here it is....more

JD Supra Perspectives

Enhancing Client Value through Predictive Analytics - The Inside Story

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Large law firms are increasingly realizing that they possess massive amounts of data that they could use proactively — if they knew what to do with it....more

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