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Law Firm Ownership Marketing

Legal Internet Solutions Inc.

Law Firm Website Design: A Service Evolution Retrospective

This past spring, as the first signs of blooming flowers began to decorate Philadelphia’s tree-lined streets, TeamLISI was bustling with excitement and anticipation, planning for the grand celebration of our 25th anniversary....more

Firesign | Enlightened Legal Marketing

Who Cares About Law Firm Branding?

Your short answer may be “not me,” and that’s fine. Lawyers don’t have to care about branding – but the most successful ones recognize that their audiences do....more

Integreon

Blending Art and Science in Marketing

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Good morning. Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. The theory that the brain’s left and right hemispheres possess different strengths and...more

Good2bSocial

Agile Budgeting for Law Firms

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Agile budgeting is more than just a buzzword. While the practice is becoming more popular across a wide range of industries, it’s important to understand what it could mean for your law firm. Here’s what legal marketers need...more

Firesign | Enlightened Legal Marketing

How Small Businesses Hire Lawyers, Part 1: Before The Legal Need

From startups to multigenerational enterprises, there’s considerable opportunity for lawyers to serve small businesses – but little attention given to the demographic. Much of the legal press is concentrated on the...more

Passle

Deborah Ruffins of Perkins Coie on the Lead-to-Work Revenue Mindset - Passle's CMO Series Podcast

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Every CMO in professional services approaches their role from a unique perspective. On today’s episode of the CMO Series Podcast, we welcome a guest to discuss an area of focus that we’re yet to explore in detail, and that’s...more

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The Ultimate Glossary of Social Media Definitions for Law Firms

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If you’re a career-long digital marketer, then you’re probably used to hashtagging on Instagram or creating Facebook event invites. However, new tools, platforms, features, and networks are being constantly introduced. As...more

Passle

Jennifer Becker of Marshall Dennehey on keeping busy lawyers engaged in business development - Passle's CMO Series Podcast

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Building a book of business is crucial for lawyers, but engaging them in business development can be a challenge. Many lawyers receive little to no exposure to marketing and business development during their education, making...more

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15 Smart Ways to Generate More Leads for Your Law Firm

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Lawyers and law firms are increasingly turning to the online world for lead generation. Luckily, there are many ways to acquire leads quickly and effectively online. The following 15 lead generation tactics can be used by law...more

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Top Legal Marketing Podcasts of 2022

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Our Legal Marketing 2.0 Podcast has covered a diverse range of topics, with host Guy Alvarez sitting down with many of the top and changemakers in the world of legal marketing....more

Omnizant

Attorney Website Design: Leading with Empathy

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Digital marketing is about generating leads and drumming up business—and often, there’s not much room in the conversation for empathy. Web visitors represent dollar figures, right? Is there even a metric for empathy? Good...more

Omnizant

Personalization in Law Firm Marketing

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Personalization is a trend we see in many other industries, but law firms have been slow to embrace it. Study after study proves that tailored marketing communications are far more effective than generic appeals—so what...more

Omnizant

Promoting Your Firm’s Blog With Instagram

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Although Instagram has been around since 2010, it is only just becoming a platform that attorneys are using to their competitive advantage. Blogs on the other hand have been around (technically) for 28 years, and have been...more

Good2bSocial

It’s Time to Prioritize SEO for Law Firms. Here’s Why.

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Does your law firm give Search Engine Optimization (SEO) the respect it deserves? SEO is the most powerful digital marketing tool lawyers and law firms can leverage today. Make effective use of these tactics, and you’ll...more

Good2bSocial

The Ultimate Guide to Law Firm Internet Marketing

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The internet is a huge environment and growing every day. Almost 5 billion people throughout the world use the internet, and marketing experts know that meeting your target audience where they are is crucial. Here’s what...more

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9 Best Practices for Exceptional Law Firm Website Design

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Your website can be one of your most powerful marketing tools, but only if it’s done right. People have literally billions of websites to choose from. Why should they engage with yours? Successful websites are designed not...more

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Law Firm SEO: 10 Important Trends to Follow

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2022 is well underway. Now is a great time to evaluate how SEO has been going: where should you focus more time, talent, and resources? What trends have you noticed and which ones do you need to pay attention to? Here, we...more

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28 of the Best SEO Tools for Monitoring Your Law Firm Website

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Search engine optimization is incredibly complex and always changing. Just when you think you’ve got ranking figured out, a new algorithm changes things. It doesn’t help that so much of the ranking information is secret,...more

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Google Local Service Ads vs. Google PPC Ads: Which Are Right for Your Law Firm?

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People who’ve lived close to a century – or beyond – are often asked their secret to life, and a standard answer is “never stop moving.” In the marketing world, “never stop moving” means innovation, which manifests with the...more

Legal Internet Solutions Inc.

Updated for 2022: 15 Steps for Spring Cleaning Your Law Firm’s Website

Finally, it’s spring! The light of day lingers past dinnertime. The sweet smell of flower blossoms float in the warm air through windows, now open. I cringe at the thought of all the dust and dirt drifting into my house and...more

Legal Internet Solutions Inc.

5 Development Trends to Keep Your Website Competitive in 2022

Smart law firms know they need to stay ahead of the curve when it comes to website development. Here are five trends that you should consider in order to keep your website looking professional – and modern. Personalized...more

Firesign | Enlightened Legal Marketing

Seven Deadly Sins of Law Firm Websites

In the wake of the pandemic, law firm websites have become a more critical part of the legal buyer’s journey. Lockdowns may be over, but remote work and virtual events have changed our habits profoundly and permanently. ...more

Legal Internet Solutions Inc.

News + Views + To Do’s Episode 3: Patrick Fuller

May 17, 2021 | News + Views + To Do's Interview Robyn: Hi everyone and welcome to LISI’s News + Views + To Do’s where we talk with legal industry professionals about what’s going on in their world, how they see our industry...more

Legal Internet Solutions Inc.

5 “W”s of an Accessible Website

According to the CDC, as much as 25% of the population have a disability that may exclude them from using your website. That is one in four people who may struggle to interact with your site....more

Legal Internet Solutions Inc.

Your New Website Part 1: 6 Steps to Developing Your Website Project Budget

Budget season is in full swing or possibly even winding down if your firm is ahead of the game. You are likely budgeting for a number of important marketing and business development-focused projects for next year. Is one of...more

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