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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
The Market Leaders Podcast

Market Leaders Podcast Episode 96: “Cultivating Client Trust: The Intersection of Law, Sales, and Business Development” with Guest...

The Market Leaders Podcast on

In this episode of the Market Leaders Podcast, host David Ackert interviews Sian Story, General Counsel at Vendavo, about her unique career journey. Sian shares how she started in tax law in the UK and eventually moved to...more

JD Supra Perspectives

A Go-to-Market Checklist for Midsized and Boutique Law Firms

JD Supra Perspectives on

Mike Mellor shares a checklist of questions leaders of midsized- and boutique firms should ask and answer to significantly increase their chances of competing with Goliaths....more

Passle

Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast

Passle on

Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more

JD Supra Perspectives

Thought Leadership & Business Growth – Finding BD Opportunities in Your Firm's Reader Data

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Robin Oliver looks at the business development value inherent in one reader versus multiple, aggregated readers – and how to support business growth based on each....more

The Market Leaders Podcast

Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile

The Market Leaders Podcast on

In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares...more

Passle

Gina Connell of B P Collins on How to Bring Your Firm on the AI Journey - Passle's CMO Series Podcast

Passle on

In today's professional services marketing landscape, AI is the hottest topic, leaving many marketers pressured to keep pace with the rapid advancements in their firms' AI strategies. In this episode of the Passle CMO Series...more

JD Supra Perspectives

Navigating the AI Revolution in Legal Marketing: Insights from the Front Lines

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Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more

JD Supra Perspectives

Implement Post-Matter Debriefs in Your Marketing Strategy to Stand Out From the Crowd

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Rebecca Edwards Hnatowski and Beth Cuzzone look at the importance of post-matter client debriefs, and how to get them done....more

Copo Strategies + Law Firm Editorial Service

The secrets of a prolific legal content creator - Legally Contented podcast

Copo Strategies + Law Firm Editorial Service on

[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

JD Supra Perspectives

Charting Paths to Inclusion: How Business Development Skills Drive Diversity in the Legal Profession

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The time is now for legal leaders to invest in and prioritize the cultivation of business development skills among their attorneys as an integral component of their diversity and inclusion strategies....more

Good2bSocial

How HubSpot Can Help Your Law Firm’s Business Growth (UPDATED)

Good2bSocial on

Legal marketing is becoming increasingly complex. Years ago, law firms could rely on referrals and word-of-mouth – but today’s word-of-mouth is the internet. Savvy firms are getting leads to come to them by attracting digital...more

The Market Leaders Podcast

Market Leaders Podcast Episode 79: “Recruiting, Developing and Retaining an Effective Team” with Lisa Vicine

The Market Leaders Podcast on

In this episode of the Market Leaders Podcast, David Ackert, with guest Lisa Vicine, Chief Marketing Officer at Arnall, Golden, Gregory LLP, unpack the keys to recruiting, developing and retaining an effective marketing and...more

The Market Leaders Podcast

Market Leaders Podcast Episode 74: “An Entrepreneurial Approach to Firm Growth” with Marianne Talbot

The Market Leaders Podcast on

Marianne Talbot’s career and personal life have been characterized by versatility and excellence. Marianne, now serving as Chief Marketing and Business Development Officer at Bailey & Glasser LLP, has donned numerous hats,...more

The Market Leaders Podcast

Market Leaders Podcast Episode 73: “Cultivating a BD Mindset with Associates” with Katie Munroe

The Market Leaders Podcast on

Market leaders are skilled at finding opportunity in the places most people overlook. In this week's episode of the Market Leaders Podcast, Katie Munroe, Chief Marketing Officer at Zuckerman Spaeder LLP, describes how she...more

The Market Leaders Podcast

Market Leaders Podcast Episode 72: “Making an Impact in the Short-Term” with Maggie Garden

The Market Leaders Podcast on

We place a lot of stock in strong beginnings: the first 100 days of a presidency, the first 10 minutes of a film, the first impression we form when meeting a new person. A strong beginning sets expectations, and solidifies...more

JD Supra Perspectives

How to Take Client Service (and Business Growth) to the Next Level in 2023

JD Supra Perspectives on

Rebecca Edwards and Beth Cuzzone explain how marketers and BD professionals can grow revenue by helping to take client relationships to the next level, outlining activities from low to high investment of time and resources....more

Furia Rubel Communications, Inc.

The Impact of Legal Marketing on the Business of Law with Brenda Plowman, Chief Marketing Officer at Fasken: On Record PR

Furia Rubel Communications, Inc. on

In this episode of On Record PR, Gina Rubel goes on record with Brenda Plowman, chief marketing officer at Fasken and the president of the Legal Marketing Association, to discuss what it means to be a legal marketer and the...more

JD Supra Perspectives

The Four Legal Sales Strategies

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Eric Dewey looks at four key selling situations for lawyers and law firms, and how to best approach each of them for success....more

Legal Marketing Association (LMA)

Strategic Data Applications and the Law Firm CMBDO

Legal Marketing Association (LMA) on

Good use of data is a differentiator, helping organizations act smarter and faster. But these ideas beg deeper questions....more

JD Supra Perspectives

[Checklist] Questions to Understand the Business of a Potential Client

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Having a strong understanding of your client's business, their operations, their industry, and their challenges is critical to becoming a trusted advisor. Not only does it enable you to better serve your client, but strong...more

Legal Marketing Association (LMA)

[Infographic] A Closer Look at Client Journey Maps

Legal Marketing Association (LMA) on

The power of journey mapping is that it encourages you to stop thinking about what you want your clients to know, and focuses instead on what your clients want to know. It helps you get inside their heads....more

Legal Marketing Association (LMA)

How to Manage the CIO-CMO Relationship

Legal Marketing Association (LMA) on

A close collaboration between the CIO and CMO will allow their teams to drive more and varied innovation initiatives, improve the client experience and find novel revenue generation ideas to implement....more

Legal Marketing Association (LMA)

Elevating Client Experience in a Post-Pandemic World

Legal Marketing Association (LMA) on

As the world emerges from the pandemic, it’s now more important than ever before for law firms to reevaluate how they create value for clients. In this episode of the LMA SIG Share-Out series, Debra Baker (GrowthPlay), Amber...more

JD Supra Perspectives

How to be a High-Growth Firm, with Lee W. Frederiksen — The Thought Leadership Project

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To the surprise of many, most law firms not only navigated through the COVID-19 crisis in 2020—a significant percentage thrived. From smart pivots to investments in marketing and business development, nimble law firms grew...more

Legal Marketing Association (LMA)

What Does 2021 Look Like? Perspectives From Around the Region

Legal Marketing Association (LMA) on

We talked with several marketing and business development professionals throughout the Mid-Atlantic region to learn how they are approaching their 2021 initiatives....more

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