News & Analysis as of May 30, 2025

Marketing Perspectives › Firm Leadership › Professional Networking

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

Diana Lauritson of Hogan Lovells on Color, Culture, and Leadership: Raising the Next Generation of Marketing Leaders - CMO Series...

Passle on 2/20/2025

In honor of Black History Month, we’re revisiting meaningful conversations with Black professionals in legal marketing to celebrate their expertise, contributions, and the lasting impact they've made on the industry. We hope...more

The 2025 State of Content Marketing: What C-Suite and In-House Counsel Value Most

International Lawyers Network on 12/23/2024

As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....more

Want to outflank your competitors? This is the two-part series you should be publishing in December.

Copo Strategies + Law Firm Editorial Service on 12/3/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the two-part blog post, client alert, or bylined article lawyers should be publishing every December to reinforce to their...more

Karen Wilcox on Building Online Success with a Lean Team - EP 8 CMO Series Digital Masterclass

Passle on 11/13/2024

Building a world-class digital presence is often associated with big budgets and large teams. In this episode, we’re exploring how to achieve online success with a leaner approach. Charlie Knight welcomes Karen Wilcox,...more

Hsu Untied interview with Rafi Azim-Khan, Partner at Crowell

Hsu Untied (by Richard Hsu) on 10/10/2024

An interview with Rafi Azim-Khan, Partner at Crowell by Richard Hsu...more

Inspiration Matters, So Don’t Lose Yours

Jaburg Wilk on 7/9/2024

Inspiration can hit you anytime. When it does, you know it instantly. Many times, the timing is inconvenient. When this happens, you have to take steps to not lose that inspiration. It happens to me frequently and at...more

All thought leadership boils down to these two words

Copo Strategies + Law Firm Editorial Service on 6/27/2024

Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution. At bottom, thought leadership is about two words: perceived authority. Thought...more

Hsu Untied interview with Jason Murata, Partner at Axinn

Hsu Untied (by Richard Hsu) on 2/29/2024

An interview with Jason Murata, Partner at Axinn by Richard Hsu...more

How to Turn Your LinkedIn Followers Into Actual Business

Stefanie Marrone Consulting on 8/29/2023

Stefanie Marrone shares strategies to transition your online engagements into tangible business opportunities....more

Podcasting for Law Firms: 8 Steps to Get Started

Good2bSocial on 2/15/2022

Did you know almost 60% of Americans listen to podcasts? Not only do podcasts provide audiences with a convenient means of consuming complex information, but they’re also an increasingly important channel for generating brand...more

Easy, Proven Strategies for Reaching Your Full Potential on LinkedIn

Stefanie Marrone Consulting on 1/15/2021

In a lesson for all professionals, Stefanie Marrone recounts how she turned a static professional profile into an active, successful business network....more

Seven Ways to Take Your Holiday Networking Virtual

JD Supra Perspectives on 9/17/2020

Lindsay Tiffany suggests seven terrific, creative ways to network and celebrate over the holiday season....more

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