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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
JD Supra Perspectives

How Law Firm Associate Professional Development and Marketing Can Be Intertwined

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Sheenika Gandhi shares practical tips on how lawyers can advance their skills while also setting up opportunities for marketing and business development....more

The Market Leaders Podcast

Market Leaders Podcast Episode 79: “Recruiting, Developing and Retaining an Effective Team” with Lisa Vicine

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In this episode of the Market Leaders Podcast, David Ackert, with guest Lisa Vicine, Chief Marketing Officer at Arnall, Golden, Gregory LLP, unpack the keys to recruiting, developing and retaining an effective marketing and...more

JD Supra Perspectives

Voice of the Client – Comments & Takeaways from a Thomson Reuters General Counsel Panel

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Eric Dewey shares his notes, and valuable General Counsel insights, from the 30th Annual Thomson Reuters Marketing Partners Forum....more

Legal Marketing Association (LMA)

Approaching and Applying Client Service

Legal Marketing Association (LMA) on

Q&A with two legal marketing industry professionals — Aubrey Hecker (Lathrop GPM) and Mollie Wilner (Lathrop GPM) — and Reginald Trueblood, a hospitality and service engagement consultant, in which they discuss client service...more

JD Supra Perspectives

Law Firm Marketing: Yesterday and Today

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Paula Zirinsky with a perspective on the evolution of law firm marketing....more

Legal Marketing Association (LMA)

3 Magic Questions for Better Business Development

Legal Marketing Association (LMA) on

By utilizing these questions, you will be able to uncover key information on your client or prospect, and develop a better business plan....more

Legal Marketing Association (LMA)

Leveraging Law Firm Alumni Programs for Business Development

Legal Marketing Association (LMA) on

Erin McNichol shares the importance of devoting resources in a firm’s alumni program to meaningfully connect with alumni as well as strategies to transform those relationships into potential business leads, clients or...more

Legal Marketing Association (LMA)

LMA Law Firm Leaders Spotlight — Morgan Ribeiro, Chief Business Development Officer, Waller

Legal Marketing Association (LMA) on

Part of the LMA series, Q&A with Morgan Ribeiro, Chief Business Development Officer at law firm Waller....more

Legal Marketing Association (LMA)

LMA Law Firm Leaders Spotlight — Maura Brandt, CMO, Crowell & Moring

Legal Marketing Association (LMA) on

Part of the LMA series, Q&A with Maura Brandt, CMO at law firm Crowell & Moring....more

Legal Marketing Association (LMA)

Legal Marketers Drive Progress in Times of Change — Law Firm Leaders Weigh In

Legal Marketing Association (LMA) on

With COVID-19 thrown in the mix, firms leaders have worked more closely than ever with their in-house legal marketers and consultants to lead the charge and help law firms stay ahead of their competition....more

JD Supra Perspectives

How to Use Automation to Leverage JD Supra's 'Reader Reports'

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In-house perspective on using JD Supra Reader Reports from Laura Toledo, Communications and Marketing Manager at Nilan Johnson Lewis....more

Legal Marketing Association (LMA)

In the Loop: Don't Forget to Communicate Inward in Times of Crisis

Legal Marketing Association (LMA) on

A perspective on the critical importance of internal communications during times of crisis, by Scott E. Pacheco, marketing and communications manager at Lerch, Early and Brewer....more

Legal Marketing Association (LMA)

5 Tips for Law Firm Business Development in the 'New Normal'

Legal Marketing Association (LMA) on

Written originally for the LMA Mid-Atlantic Region Newsletter by Lisa Rory and Sarah Abreu, business development managers at Venable LLP....more

JD Supra Perspectives

The Power of Good Data for Thought Leadership — with Greg Lambert

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If you want to become a thought leader, you can't rely upon your opinion alone. Thought leaders curate the best data and information, and use it to inform their writing, and thereby their audience. Greg Lambert, Chief...more

JD Supra Perspectives

Marketers & BD Professionals Will Need These Skills as Law Firms Emerge From the COVID-19 Crisis

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What we heard back when we asked law firm leaders: What is one skill marketers & BD professionals should consider an absolute necessity when a version of normal returns? ...more

Legal Marketing Association (LMA)

The Law Firm CMO Perspective on COVID-19 & Beyond

Legal Marketing Association (LMA) on

Barbara Malin and Erin Meszaros share their perspective on the current environment and the outlook for the legal industry....more

Furia Rubel Communications, Inc.

How To Differentiate Yourself and Your Law Firm as a Legal Marketer with Heather Morse: On Record PR Episode 3

Furia Rubel Communications, Inc. on

How do you differentiate yourself in the legal marketing field? What benefits and innovation to thinking and the practice of law can you offer your clients? In this episode of On Record PR, join the conversation as host...more

JD Supra Perspectives

3 Key Ways a Legal Sales Professional Adds Value in Prospecting

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Jenna Schiappacasse with three ways a legal sales professional can add value to her firm's prospecting process....more

JD Supra Perspectives

Establishing a Niche Platform for Thought Leadership and Business Development - with Rob Montgomery

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Rob Montgomery is the founder of Robert H. Montgomery, III, Esquire, P.C., a leading boutique law firm focusing on counseling healthcare clients, particularly dentists and veterinarians, in a full range of business and legal...more

The Market Leaders Podcast

How to Navigate Legal Procurement - Market Leaders Podcast with Brian Colucci

The Market Leaders Podcast on

Join David Ackert as he interviews Brian Colucci, Chief Business Development and Marketing Officer at Kilpatrick Townsend & Stockton LLP, in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How...more

JD Supra Perspectives

The Importance of Integrated Marketing Campaigns - The Thought Leadership Project w/ Kim Rennick

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What's the difference between one-off marketing tactics and integrated marketing campaigns? Jay and Tom explore this and other issues with Kim Rennick, Chief Client Development and Marketing Officer at Shook, Hardy & Bacon....more

JD Supra Perspectives

Marketers, Prove Your Value to Firm Partners with Data

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When you are able to back up your opinions with data, then even lawyers have a hard time arguing....more

JD Supra Perspectives

The Road to Becoming Data-Driven: Q&A With Industry Leader Adam Stock

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A JD Supra interview with Adam Stock as he begins his new role as VP Product Strategy at Foundation Software Group....more

Legal Marketing Association (LMA)

Smart Collaboration: Generating Value and Establishing Trust with Dr. Heidi Gardner - LMA Podcast Ep. 50

Legal Marketing Association (LMA) on

Collaboration is becoming more and more necessary and important for law firm growth, but why? What exactly is smart collaboration, how can your firm implement it and what role do legal marketing professionals play to support...more

JD Supra Perspectives

The Care and Feeding of a New Kind of Customer: Working with Legal Departments of the Future [Q&A]

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Q&A with NetApp's Connie Brenton and Emily Teuben on how legal departments of the future need to respond to and serve a new type of client....more

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