Marketing Perspectives, Strategic Planning, Content Marketing

Welcome Emails 101

Omnizant on 9/20/2024

How strong is your virtual handshake? Your firm’s welcome email is basically your virtual handshake, so let’s make sure it’s rock solid. Welcome Emails 101: Say it simply, set their expectations, and add value. Most...more

How to Build Your Website with a Unique Point of Difference - Episode 4 of Passle's CMO Series Digital Masterclass

Passle on 9/5/2024

A professional services firm's website is more than just a brochure; it's the storefront for showcasing the expertise and credibility of its professionals. In Episode 4 of the CMO Series Digital Masterclass, we dive deep...more

Thought Leadership, Strategic PR, and Creating Content that Connects with the Media – an Office Hours Recap

JD Supra Perspectives on 9/3/2024

Paul Ryplewski shares a recap of a recent PR/Comms conversation with Paula Zirinsky (of Zirinsky Strategy) and Lydia Bednerik Neal (of Blattel Communications)....more

Understanding (and Watching) Your Competition

Omnizant on 8/13/2024

Don’t jump off a cliff, even if you think your competitors are magically reaching prospects just over the edge. In reality, your firm’s path to success probably doesn’t follow the same road as your competitors, even if you...more

Introducing CMO Series Digital Masterclass: Elevating Your Firm's Digital Presence

Passle on 8/6/2024

Welcome to the CMO Series Digital Masterclass, an exciting new sub-series of the CMO Series Podcast. This masterclass is designed to help professional services marketers build world-class digital platforms that enhance their...more

Keep your thought leadership fresh by making it nonperishable

Copo Strategies + Law Firm Editorial Service on 7/17/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers need to make their thought leadership nonperishable if they want it to endure and be relevant, valuable, and...more

Artificial Intelligence: 5 Steps Law Firms Can Take Starting Today

Nancy Myrland - Myrland Marketing & Social... on 6/13/2024

Artificial Intelligence and Generative AI, or Gen AI, can be overwhelming. I want you to make sure you are not falling too far behind because you are overwhelmed or confused. In this brief episode of Legal Marketing...more

In today's world, your content is a credential

Copo Strategies + Law Firm Editorial Service on 5/7/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why today, content is a credential for lawyers. Today, in this age of content marketing and thought-leadership marketing,...more

Four reasons you should be using original research in your marketing and BD efforts

Copo Strategies + Law Firm Editorial Service on 4/25/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) provides four reasons why law firms should use original research as part of their marketing and business development efforts,...more

13 Demand Generation Strategies to Implement for Law Firms

Good2bSocial on 4/23/2024

The realm of law is often associated with tradition and steadfast principles, yet even the most venerable institutions find themselves adapting to the changing landscape of business and technology. The concept of demand...more

A better way for corporate law firms to handle client alerts regarding legal developments

Copo Strategies + Law Firm Editorial Service on 3/14/2024

In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how, with a particular two-pronged strategy, corporate law firms need not have to choose between either publishing client alerts quickly but...more

Why Your Law Firm Should Build a Media Company – The Thought Leadership Project

JD Supra Perspectives on 3/1/2024

Law firms sell expertise, and the best way to showcase expertise through marketing is to produce thought-leadership content. Most firms do that to some extent already. However, in this episode of the Thought Leadership...more

Marketing Minute Video with NP Strategy: The Importance of Corporate Sustainability Reporting

Maynard Nexsen on 1/31/2024

Transparency is critical to the longevity of an organization. In this week’s video, Shari King with NP Strategy shares the three pillars of a corporate sustainability report and why it is important to start implementing them...more

Michael Rynowecer of The BTI Consulting Group on The War on Talent: Opportunities For Today’s Legal CMOs - Passle's CMO Series...

Passle on 12/5/2023

On our recent CMO Series Webinar, Will Eke was delighted to be joined by Michael Rynowecer, Founder and President of The BTI Consulting Group, to delve into their insights on CMO mobility and the opportunities for law firms...more

CMO Series EP120 - Emily Rogers of Norton Rose Fulbright on Instilling a Growth Mindset in Legal Marketing

Passle on 11/8/2023

In the changing landscape of legal marketing and business development, the importance of a growth mindset cannot be overstated. This episode of the CMO Series Podcast brings you a conversation with Emily Rogers, Chief...more

Best practices for multimedia thought leadership - Legally Contented podcast

Copo Strategies + Law Firm Editorial Service on 11/7/2023

[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

Preparing for the Media: Strategic Communications with NP Strategy

Maynard Nexsen on 10/24/2023

If the media is attending your next event, preparation is paramount. NP Strategy Manager Caroline Balchunas highlights three tips to ensure their visit is a success and garners the coverage it deserves....more

Podcast Episode 197: Best Lawyers Acquires Good2bSocial: A Chat with Phillip Greer

Good2bSocial on 10/19/2023

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Phillip Greer. Greer has driven the continual evolution of Best Lawyers® since joining in 2005, becoming president in 2013 and CEO in 2018. By tapping into...more

This attorney has amassed 18K+ LinkedIn followers by balancing legal content with personal content - Legally Contented podcast

Copo Strategies + Law Firm Editorial Service on 10/18/2023

[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

5 Reasons Law Firms Need a Content Marketing Strategy

Good2bSocial on 10/10/2023

The legal industry is very unique in terms of marketing. For one thing, it’s highly competitive. Additionally, much of legal marketing relies on compelling content and thought leadership – that most legal professionals don’t...more

The secrets of a prolific legal content creator - Legally Contented podcast

Copo Strategies + Law Firm Editorial Service on 8/17/2023

[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

Shade Vaughn of Akin on The Role of Changemaker for Legal CMOs: Driving Actual Change - Passle's CMO Series Podcast

Passle on 8/17/2023

The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed transformation both within the marketing team and across the wider firm. This week on the CMO...more

Five reasons why the best writers outline before they write (and why you should too)

Copo Strategies + Law Firm Editorial Service on 7/31/2023

Outlining will make you a more effective writer. Start doing it every time you write. I know what you’re thinking. When you hear the word “outline” in the context of writing, your mind probably goes back to middle...more

Marketing the Marketers – 5 Content Takeaways from a JD Supra 'Office Hours' Featuring Firesign | Enlightened Legal Marketing

JD Supra Perspectives on 7/25/2023

Five content marketing and strategy takeaways from a recent JD Supra client training session with Katherine Hollar Barnard and Hailey Kawecki of Firesign Enlightened Legal Marketing....more

Want to Stand Out? Start with a Competitor Analysis

Omnizant on 7/19/2023

Your prospective clients have countless options for legal counsel. So, do you want to look like your competitors—and blend in—or do you want to stand out? Start with a competitor analysis. In our kick-off calls with...more

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