Marketing Perspectives, Strategic Planning, Law Firm Partners

Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast

Passle on 8/8/2024

Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more

Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile

The Market Leaders Podcast on 7/2/2024

In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares...more

How to Prioritize Marketing and BD Activities at a Mid-Sized Law Firm: Office Hours with Laura Hudson (Pt. 1 of 2)

JD Supra Perspectives on 5/28/2024

One of two updates, Paul Ryplewski recaps a recent 'Office Hours' session with longtime JD Supra friend and client, Laura Hudson, CMO at Ward and Smith....more

Successful Experience Management: It Takes a Village

JD Supra Perspectives on 5/21/2024

The third in series of four articles about the successful implementation of Experience Management in a law firm, by Rachel Shields Williams, Rachel Cohee, and Kieron Champion....more

The Dawn of Product Management in Legal

JD Supra Perspectives on 5/15/2024

The second in series of four Experience Management articles by Rachel Shields Williams, Rachel Cohee, and Kieron Champion....more

Building a Product Roadmap on Your Experience Management Data Journey

JD Supra Perspectives on 5/10/2024

Part one in a series of four articles about adopting and implementing experience management process and systems within your law firm....more

13 Demand Generation Strategies to Implement for Law Firms

Good2bSocial on 4/23/2024

The realm of law is often associated with tradition and steadfast principles, yet even the most venerable institutions find themselves adapting to the changing landscape of business and technology. The concept of demand...more

Legal Prompt Engineering: Fast Becoming the Important AI Skill in Legal Services

JD Supra Perspectives on 4/11/2024

AI's capabilities are vast – however, to harness its capabilities fully, lawyers must become adept in the art of prompt engineering....more

Navigating the AI Revolution in Legal Marketing: Insights from the Front Lines

JD Supra Perspectives on 3/8/2024

Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more

Thriving in 2024: Leading Legal featuring Legal Marketing Association President, Kevin Iredell

The Market Leaders Podcast on 2/9/2024

In this episode of The Market Leaders Podcast, host David Ackert chats with Kevin Iredell, the new 2024 Legal Marketing Association President and Chief Marketing and Business Development Officer at Lowenstein Sandler. They...more

Capturing the Client Experience in AI

JD Supra Perspectives on 2/2/2024

The fusion of AI with legal marketing is not just a trend; it's a revolution, offering law firms a path to not only survive but thrive in the dynamic world of legal services. Neil Sahota explains....more

Podcast Episode 197: Best Lawyers Acquires Good2bSocial: A Chat with Phillip Greer

Good2bSocial on 10/19/2023

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Phillip Greer. Greer has driven the continual evolution of Best Lawyers® since joining in 2005, becoming president in 2013 and CEO in 2018. By tapping into...more

The secrets of a prolific legal content creator - Legally Contented podcast

Copo Strategies + Law Firm Editorial Service on 8/17/2023

[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

What Kept Law Firm Leaders Awake in 2022

Legal Marketing Association (LMA) on 2/3/2023

Many law firms weathered the challenges of the COVID-19 pandemic well, and some even delivered stellar financial results for the 2021-2022 financial year. But 2022 took an unexpected turn...more

Market Leaders Podcast Episode 71: “Differentiating the Firm in a Crowded Market” with Sadie Baron

The Market Leaders Podcast on 1/20/2023

The traditional approach to law firm marketing lacks malleability and imagination. In other words, it leaves no room for teams to react to a fast paced and ever-changing market. Being slow to market and slow to pivot are not...more

How to Take Client Service (and Business Growth) to the Next Level in 2023

JD Supra Perspectives on 1/18/2023

Rebecca Edwards and Beth Cuzzone explain how marketers and BD professionals can grow revenue by helping to take client relationships to the next level, outlining activities from low to high investment of time and resources....more

5 Legal Marketing Predictions and Insights — Firm Leadership Q&A with Gina Rubel

JD Supra Perspectives on 7/7/2022

In this JD Supra exclusive, Gina Rubel shares her legal marketing predictions and insights – some of which may surprise you....more

Managing Privacy and Cybersecurity in a New Era of Consumer Data Protection

Legal Marketing Association (LMA) on 6/20/2022

From recent Android and Apple iOS changes helping thwart advertisers to the now notorious practice of “cookie-ing” users who land on a website, privacy concerns and conversations are once again at the forefront of the...more

Market Leaders Podcast: "Weatherproof Strategic Planning" with Timothy Corcoran

The Market Leaders Podcast on 12/6/2021

There are some seasons when strategic planning is critical, and others when it’s just nice to have. In this episode, Timothy Corcoran (Principal, Corcoran Consulting Group, LLC) talks with David Ackert about shifts in...more

Legal Procurement Metrics: What Are Your Clients Using to Measure Your Service?

Legal Marketing Association (LMA) on 11/12/2021

Matthew Prinn looks at Buying Legal Counsel's 2021 Marketing Intelligence Report, a deep dive into the minds of buyers of legal services: legal procurement professionals....more

CMO Kevin Iredell on the Digital Transformation of Law Firms — Passle Podcast

Passle on 7/2/2021

In this episode of the Passle podcast, Eugene McCormick is joined by Kevin Iredell, CMO at Lowenstein Sandler, to discuss technology and the transformation that legal businesses are currently undergoing. Eugene and Kevin...more

Mid-Atlantic Program Recap: GC Panel Weighs in on What Clients Really Want

Legal Marketing Association (LMA) on 6/29/2021

With offices reopening across the country, what lessons will the legal industry retain from the pandemic and what trends from the last 15 months will remain? Just as significantly, what will be the lasting legacy of a...more

Can Your Brand Be Too Premium?

Firesign | Enlightened Legal Marketing on 6/16/2021

It is almost an enviable problem. After a law firm – let’s call it Stark & Banner – won a number of high-profile, high-stakes cases, the firm earned a reputation as a premium litigation boutique in its area of specialty....more

Why the "Loneliest General Counsel" Says Branding Works

JD Supra Perspectives on 2/11/2021

Merry Neitlich reprises a general counsel interview on impactful branding that matters as much today as when it was first conducted....more

Law Firm Leaders: How to Turn Key Clients Into Strategic Accounts

LawVision on 2/9/2021

Excerpted from “SAM-Legal: Turning Key Clients Into Strategic Accounts, a Guide to Law firm Strategic Account Management” by Steve Bell and Silvia Coulter. This excerpt, from an early chapter in the book, provides guidance on...more

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