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Video Marketing Essentials: Building Strong Brands for Law Firms in the Digital Era

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Video marketing has become a powerful tool for businesses across various industries, including law firms. With the potential to engage, educate, and convert potential clients, video content can significantly enhance your...more

Omnizant

Social Media Posts and Your Firm’s GBP

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Google’s latest update now showcases your social media posts directly on your Business Profile. This means more exposure, more engagement and more opportunities for your business.  Your social media presence is critical for...more

Omnizant

Attorney Headshot Dos and Don’ts 

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Budding barrister or seasoned virtuoso? Either way, presentation is paramount. But what makes a great headshot?  From poses to cropping, there are tons of ways to mess up your headshot. You might think a power pose will do...more

International Lawyers Network

Your Professional Identity: Personal Branding in the Legal Industry

Over the last few years, we have offered a program to our young lawyers, which is an introduction to the ILN that includes networking opportunities, business development, and presentations on international business....more

Passle

CMO Series EP131 - Noni Garratt-Wall of Charles Russell Speechlys on The Art Of A Law Firm Rebrand

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Ensuring that clients align with a firm's values is vital for a successful legal rebrand. Actively listening to clients, crafting compelling brand narratives, and fostering a cohesive firm culture, all contribute to a brand...more

Good2bSocial

Optimizing SEO and Content Marketing for Law Firms

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Content marketing is crucial for educating and nurturing audiences, particularly for law firms. At the same time, creating content that is helpful and leverages SEO also offers more opportunities for maximizing visibility in...more

Good2bSocial

The Ultimate Guide to Law Firm SEO in 2024

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What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more

Slipcase

In 2023, truth, proof, and people are the three key pillars of successful content

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The new report from communications consultancy Omnia Partners and data sourced from news aggregator Slipcase analyses the key elements of what makes content stand out: Users are turning increasingly to content from...more

Omnizant

Investing in Brand Awareness as a Law Firm

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Your firm has a great logo, a clear mission statement and a strong color scheme—so why doesn’t anyone know who you are? Spoiler alert: you might have invested too much in the brand and not enough in brand awareness....more

Good2bSocial

Social Media for Law Firms: The Most Effective Types of Content on Social Media

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Recent research showed that social media is an incredibly powerful platform for marketers, achieving the highest ROI of any channel (according to HubSpot’s 2023 Marketing Strategy Trends Report). For social media marketers,...more

Legal Internet Solutions Inc.

Your 2024 Step-by-Step Guide to Owning Your Firm’s Digital Marketing Strategy (Hint: It leverages A.I.!)

In 2019, I wrote the “9-Step Guide to Building a Comprehensive Digital Marketing Strategy,” which to this day remains the most-read piece of content I’ve ever written. “Not too shabby,” I say to myself while brushing my...more

Clark Hill PLC

Understanding Licensing Arrangements in the Consumer Goods Industry

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Because the consumer goods industry thrives on brand recognition, many businesses seek to expand their market presence and leverage their established intellectual property through licensing. This typically occurs through...more

Good2bSocial

Social Media for Lawyers: 14 Ways to Build Trust

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In today’s digital age, social media is not only a powerful tool to connect with people but also a keystone for building trust for your firm. Nowadays, the average consumer checks reviews and likes on Linkedin, Facebook,...more

Good2bSocial

How To Use SEO To Meet Your Marketing Goals

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Your overall firm strategy should guide your marketing efforts. Do your marketing team and SEO managers have the same goals as the rest of the firm? Chances are, they may be trying to accomplish different things, even when it...more

Good2bSocial

Social Media Tips for Law Firms From Beginner to Advanced

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No matter where you are in your legal marketing journey, you can learn new things. Whether you’re brand new to social media or just need some fresh inspiration to ramp up your law firm’s digital presence, take a look at the...more

Good2bSocial

Paid Advertising Strategies To Help Grow Your Law Firm

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The world of advertising has changed, particularly when it comes to digital formats. Today’s advertising doesn’t bombard people with overtly ‘salesy’ messaging – it can be contextual, relevant, highly targeted, and even...more

Stange Law Firm, PC

Branding Versus Lead Generation in Law Firm Advertising

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Having a successful advertising strategy is vital for most law firms. How law firms spend their advertising dollars can go a long way toward the success or failure of a law firm....more

Faegre Drinker Biddle & Reath LLP

Branding Success: How to Select a Strong Trademark

We all know a picture is worth a thousand words, but did you know a trademark can be worth BILLIONS of dollars? In fact, some of the top trademarks in the world are worth hundreds of billions. What’s the secret to this...more

Erise IP

How Marketing and IP Legal Teams Can Get on the Same Page

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Legal and marketing departments might sometimes seem like oil and water. Ask trademark lawyers about marketing or vice versa, and you might see some exasperated eye rolls. We’ve heard the stereotypes: The creatives in...more

Good2bSocial

5 Leading Law Firm Instagram Accounts

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Instagram is a great place for law firms to maintain their brand online, as clients and prospects are increasingly spending more time on the app browsing image and video content. While the average demographic of Instagram...more

Good2bSocial

17 Legal Blogging Mistakes That Affect Your Law Firm’s SEO Rankings

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While growing your law firm’s blog or website’s traffic can be challenging and time-consuming, it is worth it to invest those precious hours into search engine optimization (SEO). But, there is a right way and a wrong way,...more

Omnizant

Simplification and Logo Debranding—Is It Time to Rethink Your Firm’s Logo?

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A logo is a bite-sized design with a super-sized responsibility. This tiny emblem must encapsulate your values, your services, and your firm’s brand identity in a simple design. But as times change and your firm grows, your...more

Firesign | Enlightened Legal Marketing

Should Your Legal Brand Be Tough or Tender?

Law firm branding can present a paradox: There’s a contradictory conventional wisdom that clients want relentless gladiators in the courtroom or boardroom….who also happen to be extraordinarily nice, responsive and...more

Good2bSocial

Law Firm Video Marketing: 9 Steps to Get Started

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Pretty much everyone spends at least a few minutes of their day watching video. Over 75% of Americans over 15 are on YouTube now, and the site is the most popular after Google. The potential to reach such a huge audience is...more

Firesign | Enlightened Legal Marketing

The Basics of Branding (and How Law Firms Mess It Up)

Your firm’s “brand” is not your logo, letterhead or tagline. It is your fundamental identity, the essential truth of your organization, and the characteristics, values and attributes that support this identity. It’s...more

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