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Jaburg Wilk

Every Experience is an Audition for Your Future

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As an attorney, I often focus on the immediate task at hand – reviewing the revised document from opposing counsel, the brief due next week, the client meeting tomorrow, or the upcoming deposition. Over time I’ve learned that...more

Copo Strategies + Law Firm Editorial Service

Industry jargon is your clients' and referral sources' love language

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content...more

9Sail

5 Signs Your B2B Law Firm Content is Invisible to AI Search (And What to Do About It)

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Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible....more

9Sail

Why Backlinks Are Essential for Thought Leadership at Your Law Firm

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Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd. ...more

Kilpatrick

6 Key Takeaways | Dynamic Thinking for an Interpersonal Edge | From Tension to Teamwork: Real Strategies for Legal Collaboration

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On May 22, 2025, Brodie Erwin (Raleigh litigator) and Colleen Bear (Senior Manager Talent Management and Coach) co-hosted Kilpatrick’s bi-monthly virtual roundtable discussion with in-house counsel. This month’s installment...more

Copo Strategies + Law Firm Editorial Service

Are you using thought leadership as "after hours" client advocacy?

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of lawyers using thought leadership as "after hours" client advocacy. == Learn more about Wayne Pollock:...more

Best Era

Generational Collaboration: The Opportunity For Law Firms In The Age Of AI

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The legal profession is stuck in the past. Most law firms still operate like they did fifty years ago. Senior lawyers assign tasks. Junior lawyers do the tasks. This is the old way....more

Best Era

A Survival Roadmap For Lawyers and Law Firms In The Age of AI

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Last week, I had the opportunity to spend time with Cain Elliott, Chief Legal Futurist at Filevine. Our conversation was both inspiring and jarring. He walked into the room and asked a question that every law firm, lawyer,...more

Copo Strategies + Law Firm Editorial Service

Eight reasons attorneys should be “on the record” about topics other attorneys are already covering

It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more

Good2bSocial

14 Tips for Writing The Perfect Attorney Website Bio

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How much does your professional bio matter? Turns out, quite a bit. When people secure legal services, they are investing in an individual: in their expertise, knowledge, and ability to solve their problems. A good attorney...more

Society54

Billable Mindset, Strategic Blindspot: Why MBD Must Start Thinking Like Lawyers to Drive Change

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Lawyers are trained to build cases. They think in precedent, construct arguments, track hours, and quantify value through output. In contrast, Marketing and Business Development (MBD) professionals often operate on intuition,...more

Nancy Myrland - Myrland Marketing & Social...

#LMA25: Harnessing AI For Cross-Selling: Don’t Miss An Opportunity For Growth

Because cross-selling, or cross-serving as some prefer to call it, can be a challenging endeavor in many law firms, and given James Barclay’s friendship, I didn’t want to miss his session at our recent Legal Marketing...more

Best Era

[Ongoing Program] The Way to Your Own Law Firm - Session 3: Money - May 14th, 7:00 pm ET

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Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a...more

Best Era

[Ongoing Program] The Way to Your Own Law Firm - Session 2: Acquiring Clients - May 7th, 7:00 pm ET

Best Era on

Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a...more

Copo Strategies + Law Firm Editorial Service

Six reasons to avoid pop culture references in your thought leadership content

I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more

Best Era

[Ongoing Program] The Way to Your Own Law Firm - Session 1: Nuts & Bolts - April 23rd, 7:00 pm ET

Best Era on

Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a lawyer to...more

Best Era

Will Your Law Firm Exist in 5 Years?

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The legal profession is standing at the edge of a radical transformation. Technology, shifting client expectations, new business models, and the accelerating pace of change are exposing a critical question: Will your law firm...more

Best Era

“Too Many Meetings” Isn’t the Problem — Inefficient Ones Are: How Law Firms Can Use The Way to Communicate Better and Save Time

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You’ve likely lived this scenario.  It’s Monday morning. You’ve got a deposition at 10, a court call at 2, and a mountain of emails to sift through. Your paralegal pokes her head in: “Hey, did anyone ever follow up on...more

Society54

Building Bridges: How Attorneys Can Leverage Business Development Coaching for Long-Term Growth

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In the competitive legal industry landscape, attorneys often must go beyond providing excellent legal services to thrive. Business development coaching has emerged as a pivotal tool for attorneys aiming to enhance their...more

Bailey & Glasser, LLP

The Punk Rock Principle

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As lawyers, we’re taught to prioritize precision, intellect, and ambition. These traits help us succeed, but they can also become strict taskmasters. The relentless grind — especially for those of us operating under the...more

Jaburg Wilk

In Life and Business Compromise is a Hard Truth Worth Embracing

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After years of practicing law, I’ve learned one immutable truth: compromise isn’t just a strategy, it is what keeps deals and relationships alive. Every day, I watch business owners and leaders who think they can strong-arm...more

LawVision

Ten Key Questions to Ask Your Clients for a Successful Year Ahead

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A new year presents a valuable opportunity to strengthen client relationships and ensure alignment with their evolving needs. As a trusted advisor, it’s essential to proactively engage with clients to understand their goals,...more

Legal Internet Solutions Inc.

From Guesswork to Growth: Crafting Your Ideal Client Profile (ICP) for 2025

The difference between a thriving practice and one that merely survives often comes down to a single factor: knowing exactly who you serve and how to effectively reach them at the right time with the right messaging....more

International Lawyers Network

Taking It Offline: Why In-Person Connections Still Matter in a Virtual World

I was an early adopter of virtual networking. As an introvert and remote worker, for me, the ability to connect from my computer from wherever I am has a variety of benefits and always will – I know that I’m not alone in...more

Kilpatrick

7 Key Takeaways | Dynamic Thinking for an Interpersonal Edge Roundtable Discussion Series for Legal and Business Professionals |...

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On January 9, 2025, Joe Dowdy (Raleigh Partner) and Colleen Bear (Senior Manager Talent Management and Coach) hosted the first of Kilpatrick’s monthly virtual roundtable discussions with in-house counsel to develop strategies...more

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