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Copo Strategies + Law Firm Editorial Service

Four ways your thought leadership is a compounding asset

Thought leadership is a marketing and business development asset whose value compounds over time by growing your network, supporting your business development efforts, and building trust with your audience....more

Jaburg Wilk

Inspiration Matters, So Don’t Lose Yours

Jaburg Wilk on

Inspiration can hit you anytime. When it does, you know it instantly. Many times, the timing is inconvenient. When this happens, you have to take steps to not lose that inspiration. It happens to me frequently and at...more

Copo Strategies + Law Firm Editorial Service

Six ways thought leadership can help you secure speaking engagements

Consistently publishing thought leadership can help attorneys pave a path straight to the stage at an industry conference. Thought leadership is a Swiss Army knife for attorneys and their law firms. It’s a marketing and...more

International Lawyers Network

Episode 88: Anthony Panebianco | Davis Malm

Anthony Panebianco? is a shareholder with ?Davis Malm?, the ILN's member firm for Boston, Massachusetts. In this episode, Lindsay and Anthony chat about the current market for litigation and transactional matters, why being...more

International Lawyers Network

Episode 87: Joshua Upin | Royer Cooper Cohen Braunfeld

Joshua Upin? is a partner with ?Royer Cooper Cohen Braunfeld?, the ILN's Pennsylvania member firm. In this episode, he and Lindsay discuss the hot topic on everyone's mind, generative AI, the unrealistic expectations that...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Derek Foran, Partner at Steptoe

An interview with Derek Foran, Partner at Steptoe by Richard Hsu...more

Copo Strategies + Law Firm Editorial Service

Your clients’ (and referral sources’) industry jargon is their love language

Connect with your clients (and referral sources) by using their industries’ jargon in your thought leadership marketing. When it comes to attorneys’ content marketing and thought leadership marketing efforts, their...more

International Lawyers Network

Climbing the Legal Ladder: Career Insights Every Lawyer Needs to Succeed

As April ushers in a new season, it’s the perfect time to reflect on our career journeys and seek inspiration for the road ahead. On our podcast, Law Firm ILN-telligence, we often delve into the pivotal lessons learned by...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Emily Kapur, Partner at Quinn Emanuel

An interview with Emily Kapur, Partner at Quinn Emanuel by Richard Hsu...more

Shutts & Bowen LLP

May I Inquire? The Michael Silver pLAWdcast - Episode 5 - Neil Brown (The Poynter Institute)

Shutts & Bowen LLP on

Episode 5 of the pLAWdcast features guest? Neil Brown?, President of The Poynter Institute. Michael discusses the history and mission of Poynter, as well as journalism training, media literacy, and the future of the news...more

LawVision

Optimizing Your Business Development: Choosing Wisely Among Networking Events and Other Activities

LawVision on

I read a great article in the Harvard Business Review on networking.  In “Don’t waste your time on networking events,” author Derek Coburn suggests that networkers are not achieving the results they’re looking for through...more

International Lawyers Network

Essential Soft Skills for Modern Lawyers: Navigating the Legal Landscape

As the legal landscape evolves, mastering soft skills alongside legal expertise is crucial for success. While the industry continues to change, certain foundational skills remain essential for lawyers at every career stage....more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Bradley Krack, Partner at Gunderson Dettmer

An interview with Bradley Krack, Partner at Gunderson Dettmer by Richard Hsu...more

DRI

Unlocking Success: A Guide for Lawyers to Secure Referrals

DRI on

Building a thriving practice often hinges on one crucial factor: referrals. Referrals not only bring in new clients but also serve as a testament to your credibility and expertise. Developing a robust referral network is a...more

ClientsFirst Consulting

Six Success Strategies to Encourage Lawyer Engagement with CRM Systems

ClientsFirst Consulting on

In today’s legal landscape, marked by rapid change and high demands on time, the integration and effective use of CRM (Customer Relationship Management) systems is not just a technological upgrade but a critical pivot towards...more

ClientsFirst Consulting

Six CRM and Data Quality Success Strategies to Make Us Thankful

ClientsFirst Consulting on

As we gather to celebrate Thanksgiving, a time for gratitude and sharing, let’s not forget our CRM system and data quality, which can sometimes be left in a state of disarray amidst the festive preparations. Just like a...more

DRI

Maximize Your Law Firm’s Reach with These Marketing Strategies

DRI on

Whether you are just getting started or looking for ways to improve your current marketing efforts, here are some tips for marketing your law firm. In order to attract new clients, stay ahead of competitors, and elevate your...more

Good2bSocial

Social Media Algorithms for Law Firms: What Legal Marketers Need to Know

Good2bSocial on

The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated with the various algorithms that control how much of your messaging gets to the masses. Every major...more

Good2bSocial

Podcast Episode 194: Content-Fueled Business Development: How Lawyers Can Harness the Power of Earned Media to Fuel New Client...

Good2bSocial on

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by John Hellerman. John Hellerman is the President of Hellerman Communications, an award-winning corporate communications agency positioning professionals to...more

International Lawyers Network

Strategic Relationship Marketing: Elevating Your Legal Practice in the Modern Era

In today’s interconnected world, the concept of relationship marketing has become a cornerstone of success for lawyers seeking to expand their practice. If you’re already familiar with the power of cultivating connections or...more

Copo Strategies + Law Firm Editorial Service

Five ways thought leadership can be a magnet for talent

The law firms that consistently publish thought leadership can gain a recruiting advantage over their competitors that do not. We like to think about thought leadership as a core marketing and business development tool for...more

Copo Strategies + Law Firm Editorial Service

Your thought leadership should talk to the clients you have today — and the ones you want tomorrow

If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way. While promoting his October 1977 album “Heroes,” the late David Bowie said,...more

Copo Strategies + Law Firm Editorial Service

Four signs you should consider working with a ghostwriter to publish thought leadership content

Lawyers should consider working with a ghostwriter when they appreciate the role content plays in their marketing, have a niche or target audience, do not have the time to write thought leadership content, and do not enjoy...more

Copo Strategies + Law Firm Editorial Service

Six ways law firms can stay out ahead of competitors’ content marketing efforts

The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack. Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more

Copo Strategies + Law Firm Editorial Service

Your content has to compete against heavyweights. Here’s how to give it a fighting chance.

If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game. Lawyers and law firms often forget that their content, including...more

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