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Professional Networking Content Strategy Thought Leadership

Copo Strategies + Law Firm Editorial Service

No one talks about this hidden benefit of regularly producing thought leadership

Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker. There’s a transformative benefit to regularly producing thought leadership content that no...more

Copo Strategies + Law Firm Editorial Service

The BIG mistake plaintiffs' firms often make when talking to their referral sources

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the one mistake plaintiffs' firms consistently make when engaging with their referral sources. + Learn more about Wayne...more

LawVision

The Importance of Staying Connected: Always Be Networking

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A recent conversation with a general counsel who voluntarily left his position reinforced the importance of why we all need to stay connected. In today’s fast-paced business environment, building and maintaining strong...more

Copo Strategies + Law Firm Editorial Service

Want to produce better thought leadership in 2025? Be a social media lurker

Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them. As you create your list of professional New...more

Good2bSocial

22 Tactics Attorneys Should Consider to Build Their Social Media Presence

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When we talk about social media presence, we’re referring to the visibility you or your firm has across social platforms, allowing you to connect and engage with your community. While it’s possible for a lawyer to build a...more

International Lawyers Network

The 2025 State of Content Marketing: What C-Suite and In-House Counsel Value Most

As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....more

Copo Strategies + Law Firm Editorial Service

Avoid these 4 mistakes when making your 2025 predictions

Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it. ...more

Passle

Karen Wilcox on Building Online Success with a Lean Team - EP 8 CMO Series Digital Masterclass

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Building a world-class digital presence is often associated with big budgets and large teams. In this episode, we’re exploring how to achieve online success with a leaner approach. Charlie Knight welcomes Karen Wilcox,...more

Copo Strategies + Law Firm Editorial Service

Five ways thought leadership is a buyer’s remorse elimination tool

Thought leadership can help assure your clients that your law firm was—and still is—the right choice. I often say that thought leadership is a Swiss Army Knife. It can provide marketing benefits, business development...more

Passle

EP5 - CMO Series Digital Masterclass: What it Takes to Build a World-Class Digital Presence

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In this episode of the CMO Series Digital Masterclass, Charlie invites Julie Chodos, Chief Marketing and Business Development Officer at Axinn, and Duncan Shaw, Chief Creative Officer at Living Group to guide us through...more

Good2bSocial

How Can LinkedIn Help with Brand Awareness for Law Firms?

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In the legal industry, where competition is fierce and trust is paramount, brand awareness is essential. Clients and referral partners often choose firms based on reputation, expertise, and visibility. LinkedIn, as the...more

Copo Strategies + Law Firm Editorial Service

Debunking four misconceptions about thought leadership ghostwriting

Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more

Passle

Elizabeth Anscombe of Nardello & Co. on Building Trust in Confidential Services - Passle's CMO Series Podcast EP148

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Marketing in confidential services comes with distinct challenges and requires a strategic approach to establish and sustain trust. In this episode of the Passle CMO Series Podcast, Cam Dobinson explores these intricacies...more

Copo Strategies + Law Firm Editorial Service

All thought leadership boils down to these two words

Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution. At bottom, thought leadership is about two words: perceived authority. Thought...more

Copo Strategies + Law Firm Editorial Service

Here's how thought leadership content greases your business development skids

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership marketing and business development content can grease law firms' and lawyers' business development...more

International Lawyers Network

Law Firm ILN-telligence Podcast | Episode 91: Amanda Schneider | Epstein Becker Green

Amanda Schneider is the Chief Marketing and Business Development Officer for Epstein Becker Green, a national super boutique in the US, and the ILN's member firm for New York and Washington, DC as well as its founding member...more

Copo Strategies + Law Firm Editorial Service

Four tips for converting webinars into thought leadership articles people will actually read

Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript. Today, webinars are still important marketing and business development tools...more

Copo Strategies + Law Firm Editorial Service

Your clients’ (and referral sources’) industry jargon is their love language

Connect with your clients (and referral sources) by using their industries’ jargon in your thought leadership marketing. When it comes to attorneys’ content marketing and thought leadership marketing efforts, their...more

Copo Strategies + Law Firm Editorial Service

The benefits of using thought leadership as “after hours” client advocacy

Advocating for your clients through your thought leadership is a savvy way to bring about change your clients want to see, while solidifying you in the eyes of those clients as the go-to attorney for their legal or business...more

Passle

Sheenika Gandhi of Greenberg Glusker on Reimagining Associate Training For BD Success - Passle's CMO Series Podcast

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Training and developing the next generation of lawyers is a key driver for a firm’s long-term success. Investing in new talent is often overlooked, but today we have the pleasure of sitting down with Sheenika Gandhi, Chief...more

Passle

Matt Dixon of DCM Insights on What It Takes To Be A Rainmaker in Today’s Market - Passle's CMO Series Podcast

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The landscape for professional services business development is changing. Clients are less loyal to firms and individual fee earners, and strong relationships are no longer enough to guarantee repeat business. These are...more

Good2bSocial

Is Bluesky a Viable Twitter Alternative for Law Firms?

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The social media landscape is a dynamic space that constantly reshapes how we connect and share information. The inception of Bluesky—a decentralized, open-source social networking service initiated by Jack Dorsey—is one such...more

Shutts & Bowen LLP

May I Inquire? The Michael Silver pLAWdcast - Episode 5 - Neil Brown (The Poynter Institute)

Shutts & Bowen LLP on

Episode 5 of the pLAWdcast features guest? Neil Brown?, President of The Poynter Institute. Michael discusses the history and mission of Poynter, as well as journalism training, media literacy, and the future of the news...more

Copo Strategies + Law Firm Editorial Service

Build better bonds with these five groups of people by co-authoring thought leadership with them

Co-authoring thought leadership is a strategic way to strengthen your relationships with those people you think could help you build your practice and book of business. I am constantly pushing the attorneys I ghostwrite...more

Copo Strategies + Law Firm Editorial Service

Want your written thought leadership to actually be read? Make sure it packs this 1–2–3 punch

A catchy title, compelling introductory paragraph(s), and substantive subheadings are the surefire way to get people to read your thought leadership content. As you yourself have surely noticed, we are all way too busy today...more

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