Hsu Untied interview with Karen Deschaine, Partner at Wilson Sonsini
Deep Space 9 – Episode 28: Analyzing the Changing Face of Evil
CMO Series Live 2025: An Exclusive Preview with Natasha Sandamas - Passle's CMO Series Podcast
Law School Toolbox Podcast Episode 496: The Early BigLaw Recruiting Timeline (w/Sadie Jones)
Hsu Untied interview with Sid Fohrman, Partner at Paul Hastings
Diana Lauritson of Hogan Lovells on Color, Culture, and Leadership: Raising the Next Generation of Marketing Leaders - CMO Series REPRESENTS
The BIG mistake plaintiffs' firms often make when talking to their referral sources
Law School Toolbox Podcast Episode 488: The Second Semester Job Hunt (w/Sadie Jones)
Hsu Untied interview with Ryan Malloy, Partner at MoFo
Hsu Untied interview with James Huie, Partner at Wilson Sonsini
Want to outflank your competitors? This is the two-part series you should be publishing in December.
Hsu Untied interview with Eva Yin, Partner at Wilson Sonsini
Hsu Untied interview with Joanna Hubberts, Partner at Cooley
Hsu Untied interview with Victoria Smith, Partner at Squire Patton Boggs
Hsu Untied interview with Andrew Skale, Partner at Mintz Levin
Hsu Untied interview with Christine Woodin, Partner at Hueston Hennigan
Karen Wilcox on Building Online Success with a Lean Team - EP 8 CMO Series Digital Masterclass
Hsu Untied interview with Chris Bowley, Principal at Fish & Richardson
Law School Toolbox Podcast Episode 478: Quick Tips -- LinkedIn Best Practices for Law Students
Marketing Minute Video with NP Strategy: How to Reach More of the Right People on LinkedIn
Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker. There’s a transformative benefit to regularly producing thought leadership content that no...more
Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them. As you create your list of professional New...more
As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....more
Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it. ...more
Building a world-class digital presence is often associated with big budgets and large teams. In this episode, we’re exploring how to achieve online success with a leaner approach. Charlie Knight welcomes Karen Wilcox,...more
Thought leadership can help assure your clients that your law firm was—and still is—the right choice. I often say that thought leadership is a Swiss Army Knife. It can provide marketing benefits, business development...more
You grow or stay stagnant. My point is that you either are taking action to improve yourself and your business or you are not. This is like being all talk and taking no action or being fully engaged. Action matters and there...more
Imagine seeing five different exit signs on the highway for the same destination. Confusing, right? Multiple sites for one firm can be similarly misleading for a law firm’s prospective clients. Some firms come to us with...more
As social media continues to evolve, so too must the strategies that law firms use to engage with their audience. Meta’s Threads app has recently introduced a suite of new features that can be particularly beneficial for law...more
Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more
Thought leadership is a marketing and business development asset whose value compounds over time by growing your network, supporting your business development efforts, and building trust with your audience....more
Marketing in confidential services comes with distinct challenges and requires a strategic approach to establish and sustain trust. In this episode of the Passle CMO Series Podcast, Cam Dobinson explores these intricacies...more
Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution. At bottom, thought leadership is about two words: perceived authority. Thought...more
LinkedIn continues to enhance several features on its already robust platform, including Newsletters. While Newsletters are not entirely new to the platform, 2024 has seen significant improvements and expanded options....more
In today’s digital era, law firms are continually searching for innovative ways to connect with potential clients and streamline their marketing efforts. One recent advancement that offers a significant boost in this area is...more
Consistently publishing thought leadership can help attorneys pave a path straight to the stage at an industry conference. Thought leadership is a Swiss Army knife for attorneys and their law firms. It’s a marketing and...more
Amanda Schneider is the Chief Marketing and Business Development Officer for Epstein Becker Green, a national super boutique in the US, and the ILN's member firm for New York and Washington, DC as well as its founding member...more
Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript. Today, webinars are still important marketing and business development tools...more
“Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD efforts and how can they ensure each client interaction delivers on that promise of value? ...more
Content marketing for law firms provides plenty of opportunities for lawyers and law firms to develop unconventional and innovative ideas and strategies. Below are some tips to create engaging and remarkable content for your...more
LinkedIn, the quintessential platform for business connections and professional networking, has continually evolved its features to cater to the dynamic needs of the corporate world. For law firms, legal marketers, and...more
Connect with your clients (and referral sources) by using their industries’ jargon in your thought leadership marketing. When it comes to attorneys’ content marketing and thought leadership marketing efforts, their...more
In a world where a hashtag can break a story and a tweet can shape an opinion, the power of social media remains unmatched. While the legal industry has been slow to adopt these digital landscapes, there’s a rising tide of...more
Training and developing the next generation of lawyers is a key driver for a firm’s long-term success. Investing in new talent is often overlooked, but today we have the pleasure of sitting down with Sheenika Gandhi, Chief...more
The landscape for professional services business development is changing. Clients are less loyal to firms and individual fee earners, and strong relationships are no longer enough to guarantee repeat business. These are...more