How to Build Your Website with a Unique Point of Difference - Episode 4 of Passle's CMO Series Digital Masterclass
Take your relationships to another level by co-authoring thought leadership with clients and referral sources
Taking the Pulse, A Health Care and Life Sciences Video Podcast | Episode 204: Accelerating Life Sciences Startups with James Chappell of SCbio
Market Leaders Podcast Episode 95: Navigating the legal landscape: The Big Four vs. Traditional law firms with Guest Chris Pullen
5 Tips For Writing Conflict Emails
Taking the Pulse of the Legal Industry Using High-Level Data: On Record PR
Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast
Introducing CMO Series Digital Masterclass: Elevating Your Firm's Digital Presence
Lee Grunnell of Womble Bond Dickinson on The Importance Of Advertising in Professional Services - Episode 150 of the Passle CMO Series Podcast
Paul Askew of Withersworldwide on Why Legal Marketing Needs to Get Personal - Passle's CMO Series Podcast EP149
Embracing Change & Community: The Keys To Startup Success With Chris Heivly
Keep your thought leadership fresh by making it nonperishable
Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile
Strategic Benefits of Consumer Surveys in Complex Litigation | Episode 69
Law Firm Economics on a Global Scale: On Record PR
Ralph Allen of Kelley Drye & Warren on Driving Profitability: The Intersection of Operations & BD - Passle's CMO Series Podcast EP146
Artificial Intelligence: 5 Steps Law Firms Can Take Starting Today
Navigating Nuances in the Global Legal Market: On Record PR
In today's world, your content is a credential
Four reasons you should be using original research in your marketing and BD efforts
In recent blog posts, we mentioned many law firms are once again considering forming sales forces. And we also opined that sales professionals at a law firm is a concept that can work. That’s why we were so honored by the...more
SWOT is not just a fancy business acronym—it is a powerful yet straightforward framework for understanding and elevating your law firm. If you’re like a lot of lawyers, you may have launched your solo firm after spending...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how lawyers can take their relationships with their clients and referral sources to another level by co-authoring thought...more
Attorney Edward Robson shares five tips for writing conflict emails. He says you should keep your emails in context [02:00], write your email as if it will be seen by a judge or jury [04:15], refrain from admitting fault in...more
A recent article on Law.com, Partners Confront ‘Deeply Uncomfortable’ Client Communications on Soaring Billing Rates, highlighted a growing trend in the legal industry: many firms are shifting away from personal...more
In this episode of On Record PR, Gina Rubel goes on record with Mike Abbott, Head of The Thomson Reuters Institute, to discuss how data and market insights are key to crafting effective law firm strategy in an ever-changing...more
On average, a person engages in 145-200 interactions daily, both in-person and online. However, only 10-20% of these interactions are truly memorable. Among all these interactions, approximately 5-10% are negative, while...more
Don’t jump off a cliff, even if you think your competitors are magically reaching prospects just over the edge. In reality, your firm’s path to success probably doesn’t follow the same road as your competitors, even if you...more
In this episode of On Record PR, Gina Rubel goes on record with succession consultant David Wood to discuss implementing programs that secure the prosperity of law firms for future leadership. After a 38-year career as a...more
Poor time management limits success more than people realize it does. The people you work for, whether bosses or clients, will notice if you show up late or miss a deadline. When you do, it reflects poorly on you and your...more
Authentic, human-centred stories have long been a staple in B2C marketing, but they’re much less common in the world of professional services. As digital media rises, the fast-paced nature of the media landscape and...more
Organisation for lawyers can be tough. Still—no matter how competent you are—a cluttered, disorganised space can negatively affect how you practice law. Whether you’ve lost your desk under a chaotic pile of papers, you’re...more
Groups frequently make decisions. Even not making a decision is making a decision. Many decisions are minor, while others have major consequences. And all of us make decisions all the time. This fundamental covers the...more
Acceptance is hard. At times it is easier, but it is always a process. Frequently it revolves around a change. And we all have varying degrees of change tolerance. Our recent move tested both the ability to manage change...more
As summer peaks with days hitting a sweltering 100 degrees, it might be challenging to think about the heart of the fiscal 2025 winter season. Our strategic pricing calendar reminds us that this time of year presents an...more
Marketing plays a more pivotal role today than ever before in driving success for law firms. But in a very conservative industry, an effective approach to fostering growth must be thoughtful and strategic....more
By Co-Founding Principals Susan Raridon Lambreth and Joseph Altonji Co-author Susan Raridon Lambreth wrote an article for the American Bar Association Journal (ABA Journal) in 1989 about the future of law firms over the next...more
It’s modernize or be left behind, according to a new survey released by UnitedLex, the first of an annual series of reports about senior litigation professionals and their practice. The report, Mandate to Modernize: A Deep...more
In this episode, expert guests Dr. Charles Cowan and Dr. Gabriela Orsak explain how consumer and business surveys can inform legal strategies, specifically in intellectual property, deceptive sales, and class action disputes....more
What difference does a decade make? In the legal industry, which has often been voted ‘Most Resistant to Change,’ a lot and not much all at once. Ten years ago – almost to the day – I wrote a blog titled Law Firm Client...more
In this episode of On Record PR, Gina Rubel goes on record with William M. Washington III, Global CFO of Baker McKenzie, to discuss navigating the complex finances of an international law firm. William is responsible for...more
What are you doing right now? Are you focusing on reading these words, or do you have an eye on your email, texts, social media, or maybe all of them? Or are you on the phone? We all think we can do this and do it well, but...more
In this episode of On Record PR, Gina Rubel goes on record with William M. Washington III, Global CFO of Baker McKenzie, to discuss navigating the complex finances of an international law firm....more
In this new issue of Insights, dedicated to the integration of new partners in legal organizations, we will look at the many benefits of successfully integrating new partners, but also the many risks incurred by an...more
Fresh from the COO panel at CMO Series Live in New York, Ralph Allen, Chief Operating Officer of Kelley Drye & Warren, joins the CMO Series Podcast to share his insights on strategically aligning law firm operations with...more