Clinton Gary of CREDO Consulting on Collaborative Growth: A Guide for CMOs and Managing Partners - Passle's CMO Series Podcast EP152
Ad Law Tool Kit Show – Episode 10 – Website Accessibility
ADA Website Accessibility: Insights and Updates — The Consumer Finance Podcast
Privacy Litigation Trends: Meta Pixels, Cookie Opt-Out, and Sale of Data
Data Revolution: How U.S. Privacy Laws Change the Way Data Should be Managed by Retail and Tech Industries
Web-based Tracking Technology and AI: HIPAA Compliance Issues for Health Care Practices
Mikkel Keller Stubkjær of Novicell UK on Composable Architecture and Why it Benefits Your Firm - Passle's CMO Series Podcast
There's still time to register for the CMO Series Webinar: Composable Architecture and Why it Benefits Your Firm
2023 DSIR Deeper Dive: Pixel & Other Website Technologies
The Briefing: Zillow Loses Second Round of Copyright Fight
Podcast Episode 187: Will AI Kill SEO?
CMO Series EP100 - Celebrating 100 episodes and exploring the future of professional services marketing
Podcast Episode 183: Initiating Change
Behind the Scenes of a Legal Rebrand with Erica Roman of Cole Schotz - Passle's CMO Series Podcast
Podcast Episode 180: Building & Leveraging Your Brand Through Social Media
Podcast Episode 177: How to Ignite or Recharge Your Business Development Efforts
AI: Impact and Use in the Financial Services Industry – Crossover Episode with Regulatory Oversight Podcast - The Consumer Finance Podcast
DE Under 3: Job Search Website Operator Agrees to Settle Numerous EEOC National Origin Discrimination Charges
Julie Wall Khoury of Balch & Bingham on customising business development coaching for today’s firm - Passle's CMO Series Podcast
Privacy Policy Best Practices for Nonprofits
Your short answer may be “not me,” and that’s fine. Lawyers don’t have to care about branding – but the most successful ones recognize that their audiences do....more
We all know that websites are a key component of a business today. In an increasingly digital landscape, a law firm’s website is its virtual storefront. Too often, law firms focus a great deal of attention on design...more
Hi podcast listeners. It’s Robyn Addis, Chief Operating Officer and Chief Marketing and Business Development Officer at LISI, here for this week’s episode of LISI’s All The Things Podcast, One More Thing. This week I’m joined...more
Introducing Our Secret Plan to Fight Inflation - It’s simple: Don’t fall afoul of the FTC - ’Twas Ever Thus - Every year, like the swallows returning to Capistrano, the Perseid meteor shower, or a Real Housewives...more
I love doing these annual posts, as it gives me a chance to go back and reflect on my predictions, both what came to pass and what never materialized....more
The digital marketing landscape is constantly evolving. Every year we learn about new strategies and tactics to help best position your firm online. However, when it comes to boosting online performance, there are a few...more
While working with many talented folks at LISI, we have been on the receiving side of the RFPs, which has enlightened me. It appears that many folks could use some support in creating an RFP for their firm to begin a new...more
This is the November/December edition of Anchovy News. Here you will find articles concerning ICANN, the domain name industry and the recuperation of domain names across the globe. In this issue we cover: DOMAIN NAME...more
Budget season is in full swing or possibly even winding down if your firm is ahead of the game. You are likely budgeting for a number of important marketing and business development-focused projects for next year. Is one of...more
This is the May edition of Anchovy News. Here you will find articles concerning ICANN, the domain name industry and the recuperation of domain names across the globe. In this issue we cover...more
This third article of the French language requirements in Québec series will address the French language requirements for commercial publications. For an introduction to the Charter of the French language (R.S.Q. c. C-11)...more
The greatest curb appeal ideas are designed to do one thing: entice prospective buyers to look inside and take a “virtual tour” of the property. What is curb appeal, if not another form of marketing to create that initial...more
Attorney Elizabeth M. Sbardellati recently presented "Trademarks & Copyrights: How to Protect Your IP Without Breaking the Bank" to a group of women startup owners as part of the Women Founders Network organization. A summary...more
The current COVID-19 pandemic has forced many businesses online in order to survive. In many cases, businesses had no plans to be online. Others were forced to move online more quickly than planned. In order to assist these...more
The XYZ Registry has recently expanded its portfolio of new gTLDs (generic Top Level Domains) with the acquisition of five new gTLDs. The new extensions will be made available to the public later in 2020, according to the...more
Your company has rebranded with a beautiful new logo and website. All of the new branded colors look great online, but when you begin rolling out the brand with new stationery and business cards, you notice the colors on the...more
As first reported in our December 2013 newsletter, the first new generic top-level domains (gTLDs, the group of letters after the "dot" in a domain name) have launched their "Sunrise" registration periods. Please see...more
Your company has decided to rebrand itself. Perhaps a merger has occurred or your brand doesn’t differentiate you from the competition. Before diving in and recreating a logo willy-nilly, follow these steps to ensure a...more
When it comes to the potential risks that can impact a business, the risk of reputational damage ranks at or near the very top of the list. In a recent study by Deloitte and Forbes Insights, 300 executives (C-suite and board...more
Counterfeiting has moved beyond high-priced luxury goods to low-cost everyday items. Many of these fake products pose real dangers: face masks with arsenic; phone adapters that can electrocute you; computer chargers that fry...more
Presentation Goals - • WHAT - Build and maintain strong brand equity through proper trademark policing • HOW - Protect the brand via a custom enforcement strategy • CONSIDERATIONS - Promote ethical investigations in...more
How have the challenges facing global brand owners and their outside counsel changed? Brand threats are nothing new, but their increasingly complex nature and sophistication have resulted in the need for significantly...more
At the Legal Marketing Association’s national conference last month, some super smart folks sat down for a deep dive into the strategy, writing, design, and development of law firm websites. Moderating the session was Robert...more
We’re pretty good at spotting firms that are in the planning stages of their new website. The tell? Usually, the marketer in charge posts questions on legal marketing-related social media and Special Interest Group forums...more
Congratulations! After many months of hard work with designers, techno-wizards, and fellow teammates, your new website is up and running for the whole world to see. Sigh. Isn’t it pretty? You and your team have agonized...more