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Follow this channel for insights at the intersection of social media and the law, covering a wide array of issues from employer liability to privacy, from advertising rules to IP matters, and... more +
Follow this channel for insights at the intersection of social media and the law, covering a wide array of issues from employer liability to privacy, from advertising rules to IP matters, and more. Like this! less -
Good2bSocial

12 Compelling Calls-to-Action (CTAs) for Law Firm Blogs

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Legal marketers have to accept that not every website visitor will convert into a client. At least not right away. Even if you have qualified traffic coming in, some people are bound to leave your site without contacting...more

International Lawyers Network

Kindness in a Digital World: Building Positive Brands and Relationships

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On average, a person engages in 145-200 interactions daily, both in-person and online. However, only 10-20% of these interactions are truly memorable. Among all these interactions, approximately 5-10% are negative, while...more

Pagefreezer

Spoliation, Sanctions, and Staying Social Media Savvy

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Social media has changed the way we share ideas, the way we get our news, the way we make purchases, and the way we conceptualize ourselves and our community. It has changed the way we keep in touch with our friends and...more

Pagefreezer

Dynamic ESI: eDiscovery Best Practices for Legal Professionals

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To shed light on the impact of managing of dynamic electronically stored information (ESI) on legal and compliance processes, Pagefreezer hosted a webinar featuring Mike Quartararo from ACEDS (Association of Certified...more

Pagefreezer

Mitigating Chain of Custody Risks with Digital Evidence

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If you’re an attorney, a paralegal, an investigator, a law enforcement officer, or even if you just watch a lot of legal dramas on television, you’re likely familiar with the term “chain of custody”....more

Good2bSocial

Content Ideas to Boost Demand Generation for Law Firms

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Operating in a highly competitive market where attracting new clients is a critical determinant of success. Effective demand generation can make the difference between a thriving legal practice and one that struggles to find...more

International Lawyers Network

Turning Content into Connections: The Power of Relationship Marketing

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Ever feel overwhelmed by marketing jargon? You’re not alone. Let’s demystify some buzzwords and explore how you’re likely already engaging in effective relationship-building through your content. This all might sound a little...more

Firesign | Enlightened Legal Marketing

How Small Businesses Hire Lawyers, Part 3: Retaining Small Business Clients

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Every year, more than 420 million legal matters can be generated by the country’s small businesses – yet most legal marketing tends to neglect this demographic in favor of corporate behemoths or individual consumers. ...more

Firesign | Enlightened Legal Marketing

How Small Businesses Hire Lawyers, Part 1: Before The Legal Need

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From startups to multigenerational enterprises, there’s considerable opportunity for lawyers to serve small businesses – but little attention given to the demographic. Much of the legal press is concentrated on the...more

Good2bSocial

13 Tips for Writing The Perfect Attorney Website Bio

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How much does your professional bio matter? Turns out, quite a bit. When people secure legal services, they are investing in an individual: in their expertise, knowledge, and ability to solve their problems...more

Manatt, Phelps & Phillips, LLP

Recent AI Developments—Can AI Replace Attorneys?

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I asked ChatGPT why truth in advertising is important. Here is the result. In today’s world, advertising is an integral part of our lives. We are exposed to a plethora of ads every day, from billboards to social media....more

Good2bSocial

How Your Website Can Turn Into Lead Generation For Your Law Firm

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Is your website driving leads for your law practice — real leads that turn into clients? Generating leads is the number one challenge for most lawyers and law firms....more

Copo Strategies + Law Firm Editorial Service

Content is how B2B lawyers get in the “build your book of business” game

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We’ve heard throughout our lives that we can’t win a game if we aren’t on the field. We’ve most likely heard this in connection with sports, but figuratively speaking, this concept applies to many other areas of our lives....more

Good2bSocial

How to Use Legal Blogging for Client Retention and Loyalty

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Acquiring new clients is so important to law firms that it can be easy to overlook those they already have! The fact is that most firms already have a base of people that are engaged with their business and interested in...more

Good2bSocial

10 Benefits of Blogging for Lawyers

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With 4 billion people currently connected to the internet globally, it’s the first place most people go when they’re choosing service providers. So, chances are your future clients are online, and that’s where they’ll look...more

Good2bSocial

A 5 Step Plan for Marketing Your Law Firm

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As the first quarter of the year comes to a close, it’s a good idea to take stock of how the execution of your marketing plan is going so far. Don’t have a formal marketing plan? You need one. An annual marketing plan helps...more

Blattel Communications

What the Pandemic Teaches Us About Clear Messaging and Crisis Communications

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The pandemic has been marked by times when the public health messaging driving mainstream behavior has been altered, or even reversed in short order. •No need to wear masks. •You need to wear a mask. •You need to wear...more

Hinshaw & Culbertson LLP

The Lawyers' Lawyer Newsletter - Recent Developments in Risk Management - February 2020

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Law Partnerships – Age Discrimination Against Law Firm Partners – Owners or Employees – Civil Rights Laws - Von Kaenel v. Armstrong Teasdale, LLP, 943 F. 3d 1139 (2019) - Risk Management Issue: Are law firm partners...more

Sands Anderson PC

Fairness in the Adversary Process (Part One): Lawyers and the Discovery of the Truth

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Our adversarial legal system contemplates that each party will have the opportunity to fully investigate the facts of a dispute and bring to the attention of the trier of fact those facts most favorable to its position. This...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Retirement Plan Advisors Advantage - February 2019

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Lessons For Plan Providers From The Impending Death Of Sears. What you need to learn. Before there was Amazon.com, there was Sears. Whether it was through their catalog or their department stores, it was the place to be...more

Blattel Communications

Political Discourse and Professionalism

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We’ve been part of numerous professional services client discussions where the question asked is, “Can I discuss politics on social media?” The answer we generally give is, “No,” as one always risks losing favor from the...more

Blattel Communications

Just Say “No” to Social Media Automation

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I’m a big fan of automation. When I met my now-wife, she was writing out checks each month for various bills – a time consuming process that could easily be accomplished with auto-bill pay. In no time, that’s just what she...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Don’t get stuck in 1986

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I was a volunteer and officer for an organization where I stated that the leadership (not including me) was stuck in 1986. What it meant was that this leadership couldn’t adjust to the current age when it came to...more

Robins Kaplan LLP

Social Media and Practice: Questions Attorneys Should Ask Now

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Social media users number in the billions. Facebook counts over 1.4 billion users, LinkedIn has 347 million members, Instagram has 300 million, Twitter has nearly 290 million, and YouTube reports more than a billion users....more

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