Establishing a culture of trust within a marketing function, and across the wider firm, is arguably one of the most important roles of a legal CMO.
Today on the Passle CMO Series Podcast, Ed Lovatt is lucky to welcome Justin...more
Business development has become a central role for ambitious law firms, regardless of their size. Today on the CMO Series Podcast, Ed Lovatt is lucky to chat with Andrew Laver, Chief Marketing and Business Development Officer...more
Creating engaging content is one thing, but producing a stand-out campaign that delivers added value to your clients is the key to legal marketing success.
Today’s guest joins the CMO Series to discuss her unique process...more
Building relationships and establishing meaningful connections, both with clients and attorneys, is a fundamental facet of a legal marketing and business development role.
That’s the theme of the LMA’s Midwest Conference...more
While understanding the client's needs is a fundamental skill in legal business development, traditional protocols and precedents can inadvertently hinder business growth.
On this episode of the CMO Series podcast, we...more
Being able to demonstrate and share the knowledge of your firm is at the heart of professional services marketing.
On this episode of the CMO Series Podcast, Ed Lovatt is lucky to explore this topic with Angela Pandolfo...more
The world of work has changed dramatically. People across all industries are adjusting to new ways of working, communicating and interacting. Flexible and hybrid work has become commonplace for many organisations including...more
With the team stretched to the limit and no end in sight to current projects, the CMO's phone rings with a new business-critical priority or project that needs to be completed ASAP. That is the reality of today's legal...more
As functions, marketing and business development are maturing in the legal industry, firms have come to rely on these functions to deliver advantage and provide direction for growth.
That maturing did not happen overnight,...more