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Why Should Lawyers Care About Relationship Marketing?

A few years ago, I was asked the question, “What is relationship marketing, and where do you start when you want to build your business?” Since we’re in a relationship business [spoiler alert], I’d hope that most lawyers...more

Leveraging Your Referral Network for More Value...During a Pandemic

It’s true – running an organization that is built on in-person personal relationships has it’s challenges. But what doesn’t have its challenges in 2020, right?...more

It’s 2020. Responsiveness is Table Stakes for Good Relationships

For better or worse, we’re all uber-connected these days, between our desktops and our smart phones and our tablets. While many of us can and do (and probably should) take technological time outs for holidays and weekends and...more

Building Relationships: Connection Through Storytelling

Daily, we interact with lots of people – this happens in person, at our offices, in the coffee shop, at our kids’ sporting events or art classes. It happens online, through our group chats, text messages with friends,...more

Technology has Changed How We Build Relationships. Lawyers, are you Ready?

We know and are comfortable with the idea that the legal industry is a business of relationships. Lawyers do good work, their clients talk about it (hopefully) and that brings them other clients. That’s the basic principle...more

Why Does Relationship Marketing Matter to Lawyers?

I recently had the opportunity to participate in a podcast with Deirdre Breakenridge for her Women Worldwide series, discussing how to build unbreakable bonds. One of the questions she asked me to think about in advance of...more

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