I’m on hold, listening to what I’m sure this company assured itself was jazzy music, while I try not to grind my teeth together. It has been four weeks since the dishwasher repairman was here to assure me that it would only...more
A few years ago, I got asked, “What’s relationship marketing, and how do you start growing your practice?” Now, in today’s world, we’re all about building connections and client growth, so let’s dive into relationship...more
In a digital age teeming with advice on LinkedIn utilization, it’s crucial to cut through the noise and focus on strategies that resonate with the demands of today’s professional landscape. Let’s rewind a bit and revisit the...more
Let’s face it – we’re still in the midst of a changing world, and the dynamics of networking have evolved considerably. However, amidst the changes, some principles remain unwavering. As we approach the start of another fall...more
Last week, we brought you part one of our session from Rio, “Client Centricity in Practice,” moderated by Melissa Kanô and Alexandre Pessoa of KLA Advogados, who were joined by Waldemar Thiago Junior, Vice President, Managing...more
We recently held the ILN’s Annual Conference in Rio de Janeiro, and as part of the business sessions, our host firm, KLA Advogados, invited one of their clients to speak about “Client Centricity in Practice.” It was an...more
I’m not big on resolutions.
Some years, I have some, other years I don’t, but they’re generally things I’d like to add more of to my life (like the year I decided I would try to learn how to knit – I’ve been crocheting...more
Just kidding – we’re not post-pandemic.
But in all seriousness, the last two years have dramatically changed the way in which we connect. But while some things may be different, other things will always remain the same....more
There is a lot of advice out there on how to use LinkedIn and why you should use LinkedIn and what’s useful about LinkedIn – have I used “LinkedIn” enough in this sentence yet?
I’ll begin at the beginning with a little...more
I’m going to suggest a theory – that there are many lawyers out there who hear the phrase “content marketing” and assume that it’s either absolute nonsense (raise your hand) or more of that marketing hooey (and therefore...more
A few years ago, I was asked the question, “What is relationship marketing, and where do you start when you want to build your business?”
Since we’re in a relationship business [spoiler alert], I’d hope that most lawyers...more
In just over a week, it will be September 1st. As I mentioned last week, I like to think of September as a brand new start, much like the school year used to be. It’s a chance to begin again and look at your goals and plans...more
The other day, I saw that someone said that August feels like the Sunday of the year. This feels really true. And bearing that in mind, it can be a good time to use this “Sunday” to prepare for the remaining months of the...more
Last week, we talked about the temptation to slide back into old habits as the world starts to open back up from quarantine. Things have changed, and they’ve changed dramatically, so there can be that desire to seek the...more
As we edge towards the end of the third quarter of 2020 and a great deal of uncertainty still remains, the one conversation I’m having over and over again with lawyers is around how to keep current clients happy and bring in...more
As travel restrictions increase, and law firms begin to close their offices and reduce their client meetings, it’s time to get creative about the ways in which we keep in touch. “Collaboration” sounds like the sort of thing...more
These days, it seems that everyone is looking for a quick fix to everything. How do I get clients fast? How can I do business development without being directly involved myself? How can I skip ahead to the final...more
Last week, we talked about channeling your inner Taylor Swift to connect with your clients – it seems silly, but no one understands her client base and instill rabid loyalty better than Taylor, and isn’t that all something...more