Amanda Schneider is the Chief Marketing and Business Development Officer for Epstein Becker Green, a national super boutique in the US, and the ILN's member firm for New York and Washington, DC as well as its founding member...more
Tamás Fehér is a partner with Jalsovszky Law Firm, the Hungarian member of the International Lawyers Network, where he practices tax litigation. In this episode, Lindsay and Tamás discuss the challenges and opportunities of...more
Over the last few years, we have offered a program to our young lawyers, which is an introduction to the ILN that includes networking opportunities, business development, and presentations on international business....more
In today’s landscape of business and relationship development, sharing content has become a cornerstone strategy. While it might seem counterintuitive to share the limelight with others by quoting or referencing them in your...more
Ever feel overwhelmed by marketing jargon? You’re not alone. Let’s demystify some buzzwords and explore how you’re likely already engaging in effective relationship-building through your content. This all might sound a little...more
Lawyers understand better than most the significance of words – after all, who comprehends more than a contract lawyer that a subtle clause can either seal or sabotage a deal?...more
Remember the days when you did good work and new clients came in and you didn’t have fancy words for all of your business development activities? Well, those days are long gone. But bear with me, we’re not diving into a...more
Let’s talk about content marketing. Wait, don’t roll your eyes just yet. We get it – it might sound like marketing mumbo-jumbo. But stick around, because we’re breaking it down into bite-sized, actionable steps that busy...more
I can just hear you now.
“Woooo, Lindsay. Have you left the legal market altogether? Storytelling? Audiences? I know you’ve talked about this before, but this isn’t ENGLISH class for pete’s sake. It’s THE LAW.”...more
Now. Before you freak out and imagine that I’m suggesting that you become either a bard or a liar, just bear with me for a little bit to understand what I mean by “storytelling.” (Hopefully, you’ve also read last week’s post...more
Also known as “How to Translate Content Marketing into Relationship Marketing” without using the big scary words that will make you run away from this post before you read it. Remember the good old days when we just did a...more
I’m going to suggest a theory – that there are many lawyers out there who hear the phrase “content marketing” and assume that it’s either absolute nonsense (raise your hand) or more of that marketing hooey (and therefore...more
The other day, I saw that someone said that August feels like the Sunday of the year. This feels really true. And bearing that in mind, it can be a good time to use this “Sunday” to prepare for the remaining months of the...more
Bear with me as I tell you a short story, of a baby blogger named Lindsay. She was four years into her career in the legal industry, still learning by doing, and didn’t think she had much, if anything, to say. A new social...more
We often hear that legal content is lacking in personality.
Lawyers have the talent and the intelligence to communicate their valuable legal expertise, but often, their passion for the subject doesn’t translate well for...more
The saying goes “If a tree falls in the woods, and no one is around to hear it, does it make a sound?”
In modern times, we should be asking ourselves, “If you write an article [insert other content format] and no one reads...more
Last week, we talked about content as a means for building relationships, while some of our more traditional methods for relationship-building are on hold. “But HOW do I do that?” you may ask?
Lawyers and law firms often...more
It’s week ten of lockdown in my state, and while there are some places that are entering a phased reopening, some countries have extended their border lockdowns and many of the firms I have talked to are planning to continue...more
As I mentioned last week, it may not seem like the most important time to be digging into discussing content. But since many of us are publishing SO much of it right now, we want to make sure we’re doing it in a way that’s...more
People have remarked that the word “unprecedented” is certainly having a moment right now. I think that’s something we can all agree on. And one of the things that is truly unprecedented is the sheer amount of content coming...more
My title my be tongue-in-cheek, but my message this week is quite serious.
We’ll get to that in a moment. First, I want to consider for a moment what happens in a crisis. We panic a little bit, right? Even if we stay...more
Now that it’s 2020, I think (read: I hope) that we’ve all come to the conclusion that it’s important to develop a strong plan that identifies the goals that we have for business development, and the tactics and strategies...more
Daily, we interact with lots of people – this happens in person, at our offices, in the coffee shop, at our kids’ sporting events or art classes. It happens online, through our group chats, text messages with friends,...more
Content marketing can feel like the opportunity to be the author or podcaster or speaker that you’ve always wanted to be.
But when done strategically, it’s about building relationships with clients and potential clients,...more
Content marketing is a tool in your arsenal for building effective business relationships.
But like any tool, it’s not going to be useful to you if you don’t use it efficiently. In the past, you could get away with...more