During uncertain economic times, it may be tempting to forego the expense of filing for (or maintaining) a federal registration to protect a trademark, relying instead on common law rights acquired through use in commerce....more
On March 21, 2025, I participated in a spirited panel at the annual IP symposium hosted by the Penn Intellectual Property Group (PIPG) at the University of Pennsylvania Carey Law School. Titled “How Far Should Trademark...more
In the recent precedential decision Plumrose Holding Ltd. v. USA Ham LLC, Opposition No. 91272970 (January 17, 2025), the U.S. Trademark Trial and Appeal Board found that an Opposer had standing to challenge registration of a...more
On November 18, 2024, the USPTO issued a final rule to increase certain trademark filing fees. The fees will take effect January 18, 2025. A full list of the changes, including some discontinued filing options, can be...more
Popular brands face attacks from all sides, from competitors trying to chip away at market share, to bad actors seeking to profit from counterfeit or knockoff products.
However, one lesser-known threat arises when your...more
Join Sterne Kessler’s Global Trademark & Brand Protection team for our mid-year review webinar, when we will take a closer look at the latest developments in trademark law. From recent court decisions to industry-trends, our...more
7/16/2024
/ Acquired Distinctiveness ,
Artificial Intelligence ,
Continuing Legal Education ,
False Association ,
First Amendment ,
Functionality ,
Intellectual Property Protection ,
Lanham Act ,
Right of Publicity ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Registration ,
Trademark Trial and Appeal Board ,
Trademarks ,
Webinars
The June 13, 2024, U.S. Supreme Court decision in Vidal v. Elster made waves in the trademark community. All of the Court’s decisions are significant, and this matter was of particular interest because the decision marked the...more
6/18/2024
/ Constitutional Challenges ,
Donald Trump ,
First Amendment ,
Free Speech ,
Lanham Act ,
Political Affiliation ,
Public Figures ,
SCOTUS ,
Trademark Application ,
Trademark Registration ,
Trademarks ,
USPTO ,
Vidal v Elster
At last week’s INTA Annual Meeting, Sterne Kessler Counsel Lauriel Dalier moderated a discussion with Jason Lott, Managing Attorney for Trademarks Customer Outreach at the United States Patent and Trademark Office, on...more
Welcome to the April 2024 issue of Sterne Kessler’s MarkIt to Market® newsletter. This month, we discuss why it’s important for businesses to think critically about who they are listing as their trademark owners, how the TTAB...more
5/1/2024
/ Abandonment ,
Goods or Services ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Parent-Child Patent Applications ,
Trademark Application ,
Trademark Litigation ,
Trademark Ownership ,
Trademark Registration ,
Trademark Trial and Appeal Board ,
Trademarks ,
USPTO
While many brand owners are generally aware of and work with U.S. Customs and Border Protection (CBP) to record trademark and copyright registrations and help with seizures, fewer may understand the role of the National...more
4/1/2024
/ Brand ,
Copyright Registration ,
Corporate Branding ,
Counterfeit Goods Regulation ,
Customs and Border Protection ,
Illegal Imports ,
Intellectual Property Protection ,
Popular ,
Reporting Requirements ,
Trademark Registration ,
Trademarks ,
USPTO
Welcome to the March 2024 issue of Sterne Kessler’s MarkIt to Market® newsletter. This month, we discuss the IPR Center’s efforts to stop global IP theft and address counterfeiting on both home and foreign turf; a recent TTAB...more
4/1/2024
/ Brand ,
Copyright Registration ,
Corporate Branding ,
Counterfeit Goods Regulation ,
Customs and Border Protection ,
Descriptive Trademarks ,
Illegal Imports ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Reporting Requirements ,
Trademark Litigation ,
Trademark Registration ,
Trademark Trial and Appeal Board ,
Trademarks ,
USPTO
Thank you for reading the February 2024 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss the advertising rights of luxury resellers and important updates to the Warner Chappell Music v. Nealy...more
3/1/2024
/ Brand ,
Copyright ,
Copyright Litigation ,
Copyright Ownership ,
Counterfeiting ,
Damages ,
Discovery ,
False Advertising ,
First Sale Doctrine ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Music ,
Music Industry ,
Petrella v. MGM ,
SCOTUS ,
Sound Recording Copyrights ,
Statute of Limitations ,
The Copyright Act ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Registration ,
Trademarks ,
Unfair Competition
Thank you for reading the January 2024 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss Dwayne "The Rock" Johnson's recent trademark acquisition and the importance of understanding those...more
Thank you for reading the December 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss the USPTO's new guidance on "clothed" consent agreements, three ways to protect your identify and avoid...more
12/22/2023
/ Consent Agreements ,
Goods or Services ,
IP Assignment Agreements ,
Likelihood of Confusion ,
Risk Management ,
Spam ,
Spoofing ,
Trademark Application ,
Trademark Registration ,
Trademarks ,
USPTO
Thank you for reading the November 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss the USPTO's recently published alert reminding filers and practitioners of its Code of Conduct when...more
11/30/2023
/ Anti-Piracy ,
Appropriate Business Decorum ,
Code of Conduct ,
Counterfeiting ,
Courtesy Policy ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Legal Ethics ,
Marketing ,
NFL ,
Professional Misconduct ,
Sports ,
Trademark Application ,
Trademark Litigation ,
Trademark Registration ,
Trademarks ,
USPTO
Thank you for reading the October 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss the Federal Circuit’s recent case considering the scope of the USPTO’s authority to cancel registrations...more
11/1/2023
/ Advertising ,
Brand ,
Corporate Branding ,
Declaration of Use ,
E-Signatures ,
Enforcement ,
Fraud ,
Incontestability Clauses ,
Intellectual Property Protection ,
Regulatory Requirements ,
Signatures ,
Trademark Application ,
Trademark Cancellation ,
Trademark Litigation ,
Trademark Ownership ,
Trademark Registration ,
Trademark Trial and Appeal Board ,
Trademarks ,
USPTO
Thank you for reading the September 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss the significant revisions to the FTC's guidelines for endorsements and examine the benefits of design...more
9/29/2023
/ Advertising ,
Celebrity Endorsements ,
Design Patent ,
Disclosure Requirements ,
Endorsements ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
FTC Guidelines ,
Graphic Designs ,
Graphical User Interface ,
Influencers ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
IP Portfolio ,
Marketing ,
Online Endorsements ,
Online Platforms ,
Patent Applications ,
Patents ,
Policies and Procedures ,
Regulatory Agenda ,
Section 5 ,
Sellers ,
Social Media ,
Software Patents ,
Trade Dress ,
Trademark Ownership ,
Trademark Registration ,
Trademark Trial and Appeal Board ,
Trademarks ,
Unfair or Deceptive Trade Practices
Thank you for reading the August 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we conclude our series that explores ways to lose trademark rights with an examination of naked licensing, discuss a...more
9/1/2023
/ Abandonment ,
Change of Ownership ,
China ,
CNIPA ,
Domicile ,
Foreign Trademark ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
International Trademark Protection ,
Lanham Act ,
License Agreements ,
New Guidance ,
New Rules ,
Policies and Procedures ,
Proposed Amendments ,
Regulatory Requirements ,
Third-Party ,
Trademark Application ,
Trademark Examination ,
Trademark Infringement ,
Trademark Licenses ,
Trademark Litigation ,
Trademark Ownership ,
Trademark Registration ,
Trademark Suspensions ,
Trademark Trial and Appeal Board ,
Trademarks ,
USPTO ,
WIPO
In today’s digital world, online marketplaces have become hotspots for organized crime, particularly relating to the sale of stolen and counterfeit goods by third-party sellers. These fraudulent sales mislead consumers, cost...more
8/2/2023
/ Advertising ,
Brand ,
Buyers ,
Consumers ,
Counterfeiting ,
Data Collection ,
Disclosure Requirements ,
Enforcement ,
Federal Trade Commission (FTC) ,
Information Sharing ,
Intellectual Property Protection ,
Internet Retailers ,
Marketing ,
New Legislation ,
Online Marketplace ,
Sellers ,
Third-Party ,
Trademark Ownership ,
Trademarks ,
Transparency
Thank you for reading the July 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we continue our three-part series that closely examines ways to lose trademark rights with a discussion of genericide. We...more
8/1/2023
/ Acquired Distinctiveness ,
Advertising ,
Brand ,
Consumer Protection Laws ,
Corporate Branding ,
Counterfeiting ,
Data Collection ,
Disclosure ,
Federal Trade Commission (FTC) ,
Generic Marks ,
Genericide ,
Goods or Services ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Lanham Act ,
Listing Rules ,
Marketing ,
Online Marketplace ,
Reporting Requirements ,
Sellers ,
Third-Party ,
Trademark Litigation ,
Trademark Ownership ,
Trademark Registration ,
Trademark Trial and Appeal Board ,
Trademarks ,
Unfair or Deceptive Trade Practices ,
USPTO
The Bad Spaniels and MetaBirkin cases clarify that artistic expression is no foolproof defense to trademark infringement.
Brand owners welcomed the decision the US Supreme Court rendered in Jack Daniel's Properties Inc....more
7/3/2023
/ Dilution ,
Fair Use ,
First Amendment ,
Intellectual Property Protection ,
Jack Daniels Properties Inc v VIP Products LLC ,
Lanham Act ,
Likelihood of Confusion ,
Parody ,
Rogers Test ,
SCOTUS ,
Spoofing ,
Trade Dress ,
Trademark Infringement ,
Trademark Litigation ,
Trademarks
Thank you for reading the June 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we begin a three-part series that closely examines ways to lose trademark rights; share an article that examines the...more
6/30/2023
/ Abandonment ,
Abitron Austria GmbH v Hetronic International Inc ,
Advertising ,
Dilution ,
First Amendment ,
Foreign Corporations ,
Foreign Jurisdictions ,
Intellectual Property Protection ,
Jack Daniels Properties Inc v VIP Products LLC ,
Lanham Act ,
Likelihood of Confusion ,
Marketing ,
Parody ,
Remand ,
SCOTUS ,
Trade Dress ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Ownership ,
Trademarks ,
USPTO ,
Vacated
The US Supreme Court ruled today in the closely watched Abitron Austria GmbH v. Hetronic International, Inc. case, which considered whether a party could recover in US courts for trademark infringement that occurred outside...more
6/30/2023
/ Abitron Austria GmbH v Hetronic International Inc ,
Bad Actors ,
Extraterritoriality Rules ,
Foreign Jurisdictions ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
International Trademark Protection ,
Lanham Act ,
Remand ,
SCOTUS ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Ownership ,
Trademarks ,
Vacated
Brand owners are hailing as a win the US Supreme Court’s decision rendered on June 8, 2023, in the closely watched Jack Daniel's Properties Inc. v. VIP Products LLC case. The dispute involved a dog toy made to mimic the Jack...more
6/12/2023
/ First Amendment ,
Intellectual Property Protection ,
Jack Daniels Properties Inc v VIP Products LLC ,
Lanham Act ,
Likelihood of Confusion ,
Parody ,
Rogers Test ,
SCOTUS ,
Trade Dress ,
Trademark Infringement ,
Trademark Litigation ,
Trademarks
Thank you for reading the May 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss Taco Bell's attempt to cancel two TACO TUESDAY trademark registrations, and a precedential TTAB decision...more
6/1/2023
/ Andy Warhol Foundation for the Visual Arts Inc v Goldsmith ,
Artists ,
Controlled Substances Act ,
Copyright ,
Drug Paraphernalia ,
Functionality ,
Generic Marks ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Patent Litigation ,
Patents ,
Pharmaceutical Patents ,
SCOTUS ,
The Copyright Act ,
Trademark Registration ,
Trademark Trial and Appeal Board ,
Trademarks ,
Transformative Use ,
USPTO