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How AI is Changing the Sports Industry

Much has changed since the “Moneyball” theory revolutionized how technology is used throughout the sports industry and influenced the way fans and experts consume and analyze sports. As is the case in other industries, the...more

Major League Cricket Launches in the United States

On Thursday, July 13, 2023, Major League Cricket (MLC) launched its inaugural season to a sold-out stadium in Grand Prairie, Texas. The Texas Super Kings beat the Los Angeles Knight Riders by 69 runs, in an exciting opening...more

In-Season Update: MLB Uniform Sponsorships

As we previously reported, the new Major League Baseball (MLB) collective bargaining agreement, finalized in early 2022, allows MLB teams to license sponsor logo patches on team jersey sleeves and sponsor logo decals on team...more

Update Alert on Mickelson v. PGA Tour, Inc.

On August 16, 2022, we prepared an alert discussing Mickelson v. PGA Tour, Inc. and the claims made by suspended PGA Tour players (“Player Plaintiffs”) against PGA Tour, Inc. (“Tour.”) Quite a bit has transpired in the past...more

MLB To Allow CBD Sponsorships

Recently, Major League Baseball (MLB) informed teams that cannabidiol (CBD) sponsorships were no longer off limits and that they were free to pursue sponsorships in the CBD category under certain conditions. CBD companies...more

Suspended PGA Tour Members File Suit Against PGA Tour

On August 3, 2022, eleven suspended PGA Tour members filed a complaint in the United States District Court for the Northern District of California (the “Court”) against PGA Tour, Inc. (the “Tour”), alleging violation of...more

“THE” Trademark of the Year? Ohio State University Trademarks THE

The Ohio State University has successfully obtained a trademark registration for the word “THE,” which has been the university’s moniker and rallying cry at sporting events for decades. The trademark registration covers...more

Sports in the Metaverse: Key Considerations

The interactive tools that the metaverse offers are a perfect complement to a crucial component of the sports industry: fan engagement. And with an influx of industry players establishing a presence in the metaverse, the way...more

New MLB CBA to Allow Uniform Sponsorships

On March 10, Major League Baseball (MLB) and the MLB Players Association agreed to terms on a new collective bargaining agreement, ending a 99-day lockout that was the first official MLB work stoppage since 1994. As part of...more

Key Considerations in NIL Transactions for Sponsors and Teams

Name, Image and Likeness (NIL) rights for college and high school athletes remains a hot topic as we enter the start of the academic year. Many sponsors and professional teams see a number of intriguing reasons to partner...more

A New Era in College Sports, but There’s Still a Long Road Ahead

On June 21, 2021, the United States Supreme Court unanimously ruled in Alston v. NCAA that certain rules enacted by the NCAA cannot survive federal antitrust scrutiny. Although this was likely not a major defeat for the NCAA,...more

The New Players in the Sports Industry: NFTs, Fan Tokens, and Blockchain

The adoption of blockchain can be seen across many industries, but perhaps nowhere is it happening faster than in the sports sector. While many factors have led to the rise of blockchain, the advent of non-fungible tokens...more

Non-Fungible Tokens: The Blockchain Technology Raising Legal Issues

Non-fungible tokens or NFTs are digital assets that run on blockchain. The value of NFTs largely stems from the idea of scarcity. Collectors of NFTs can own unique digital assets like art, sports highlights, or songs which...more

COVID-19: Arent Fox Sports Industry Newsletter

Arent Fox’s Sports industry group is part of the firm's COVID-19 Task Force, which is helping clients navigate new legal issues, regulatory challenges, and policy changes. Our newsletter highlights how the world of sports...more

Notarizing and Recording Documents in California During the COVID-19 Crisis

Due to “shelter-in-place” or “stay at home” orders that are in place in many jurisdictions throughout the country, government offices are generally closed to the public and public gatherings are limited. The current state of...more

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