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Exploring the Boundaries of Using Artificial Intelligence in Legal Marketing

The advent of artificial intelligence has disrupted the landscape of legal marketing and business development and has the potential to significantly alter the way law firms operate. By leveraging AI’s data analysis...more

Best Practices for Creating a Smarter Law Firm Content Marketing Strategy

What can you do with one piece of content? If you guessed turning it into 11 other pieces of content that you can use to build your brand and business, you guessed right!...more

Four Ways the Legal Industry Can Effectively and Responsibly Use Artificial Intelligence Tools in Their Marketing Efforts

In today’s digital age, the legal industry is not exempt from the transformative influence of technology. As law firms strive to stay ahead in an increasingly competitive landscape, embracing innovative tools and strategies...more

Seven Ways to Maximize Your Alumni Program Data

In the ever-evolving landscape of higher education, universities are increasingly recognizing the significant role played by their alumni program data. These programs serve as crucial bridges between educational institutions...more

Five Ways to Effectively Use Marketing Technology in 2023 and Beyond - Part 1

Chris Fritsch and Stefanie Marrone recently hosted a master class on tips and trends in marketing technology. They shared best practices for picking the right email marketing tool, how to redefine CRM adoption, the rise of...more

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