The advent of artificial intelligence has disrupted the landscape of legal marketing and business development and has the potential to significantly alter the way law firms operate. By leveraging AI’s data analysis...more
What can you do with one piece of content? If you guessed turning it into 11 other pieces of content that you can use to build your brand and business, you guessed right!...more
In the competitive landscape of the legal sector, the right marketing strategies can set a firm apart. For small- and mid-size law firms, with less resources and budget, this differentiation is crucial. With ever-evolving...more
8/18/2023
/ Artificial Intelligence ,
Best Practices ,
Business Development ,
Client Services ,
Content Marketing ,
Corporate Culture ,
CRM ,
Data Management ,
Firm Leadership ,
Law Firm Ownership ,
Law Firm Partners ,
Law Practice Management ,
Strategic Planning ,
Succession Planning
Alumni relations is a powerful yet often underutilized aspect of law firm marketing and business development.
Maintaining a robust network of former attorneys and staff can yield numerous benefits, from enhancing brand...more
Small and mid-size law firms have many unique opportunities and challenges in the competitive legal industry ecosystem.
Staying informed about the latest trends and adopting effective strategies is crucial for these firms...more
7/19/2023
/ Artificial Intelligence ,
Business Development ,
Content Marketing ,
CRM ,
Information Technology ,
Legal Operations ,
Machine Learning ,
Marketing ,
Outsourcing ,
Social Networks ,
Technology
In today’s digital age, the legal industry is not exempt from the transformative influence of technology. As law firms strive to stay ahead in an increasingly competitive landscape, embracing innovative tools and strategies...more
In the ever-evolving landscape of higher education, universities are increasingly recognizing the significant role played by their alumni program data. These programs serve as crucial bridges between educational institutions...more
It doesn’t matter how big or small your firm is, if you have employees who have left with whom you want to keep in touch, you should consider creating an alumni relations program.
Many firms aren’t investing in creating...more
Chris Fritsch and Stefanie Marrone recently hosted a master class on tips and trends in marketing technology. They shared best practices for picking the right email marketing tool, how to redefine CRM adoption, the rise of...more