The days of content for content’s sake are over. From Susan Kostal, four tips to help your thought leadership stand out in the noisy crowd....more
“Listen more. Talk less.”...more
Three tips to more effectively tell your story as you look for new career opportunities....more
In-house counsel may be able to read dense alerts, but they are not inclined to do so....more
All great posts, articles, or alerts start out with a strong lede, an introductory sentence that grabs attention right away.Here's what you need to know....more
Other than merely gods that control your life and book of business, in-house counsel are people. When you put your mind to it, it’s not that hard to figure out what they want....more
A poor-quality client alert is more dangerous to a firm’s reputation than no alert at all. Here's how to improve yours....more
A myopic focus on SEO might eventually get you ranking well in search, but that's not the same thing as inspiring people to actually click on your content....more
Price per pound, evergreen content is some of the most cost-efficient content you can produce. Here's how to make it stand out....more