Business Development, Content Strategy, Strategic Planning

From Insights to Impact: How Legal Marketing & BD Drive Firm Growth

Society54 on 3/17/2025

For years, legal marketing and business development (MBD) teams have fought against the perception that they are cost centers—essential, but not central to a law firm’s success....more

How to Help Your Attorneys to Produce Successful Thought Leadership – An Office Hours Recap

JD Supra Perspectives on 3/13/2025

Paul Ryplewski shares a recap of a recent client webinar with Katie Hollar Barnard, Managing Partner and CEO, Firesign | Enlightened Legal Marketing, and Lauren Michaud Knotts, Senior Communications & PR Manager, McGlinchey...more

From Guesswork to Growth: Crafting Your Ideal Client Profile (ICP) for 2025

Legal Internet Solutions Inc. on 2/13/2025

The difference between a thriving practice and one that merely survives often comes down to a single factor: knowing exactly who you serve and how to effectively reach them at the right time with the right messaging....more

The Art of Personalizing the Client Experience

Legal Internet Solutions Inc. on 2/11/2025

Let’s face it: in today’s market, being an excellent lawyer isn’t enough. Your clients aren’t just seeking legal acumen – they’re craving an experience that makes them feel understood, valued, and supported throughout their...more

Jaclyn Braga and Jenny Hills on Tapping into your Martech Stack to Compete and Win - Passle's CMO Series Podcast EP162

Passle on 1/14/2025

In today's fast-moving digital world, having a well-organized Martech stack helps marketers streamline their work, use data to create personalized campaigns, and achieve efficient, measurable results across various channels. ...more

Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts: Passle CMO Series Live Podcast

Passle on 9/26/2024

In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, for an insightful discussion on...more

Hsu Untied interview with Chad Shear, Partner at Cooley

Hsu Untied (by Richard Hsu) on 9/24/2024

An interview with Chad Shear, Partner at Cooley by Richard Hsu...more

How to Build Your Website with a Unique Point of Difference - Episode 4 of Passle's CMO Series Digital Masterclass

Passle on 9/5/2024

A professional services firm's website is more than just a brochure; it's the storefront for showcasing the expertise and credibility of its professionals. In Episode 4 of the CMO Series Digital Masterclass, we dive deep...more

Understanding (and Watching) Your Competition

Omnizant on 8/13/2024

Don’t jump off a cliff, even if you think your competitors are magically reaching prospects just over the edge. In reality, your firm’s path to success probably doesn’t follow the same road as your competitors, even if you...more

Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast

Passle on 8/8/2024

Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more

Introducing CMO Series Digital Masterclass: Elevating Your Firm's Digital Presence

Passle on 8/6/2024

Welcome to the CMO Series Digital Masterclass, an exciting new sub-series of the CMO Series Podcast. This masterclass is designed to help professional services marketers build world-class digital platforms that enhance their...more

Keep your thought leadership fresh by making it nonperishable

Copo Strategies + Law Firm Editorial Service on 7/17/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers need to make their thought leadership nonperishable if they want it to endure and be relevant, valuable, and...more

Ralph Allen of Kelley Drye & Warren on Driving Profitability: The Intersection of Operations & BD - Passle's CMO Series Podcast...

Passle on 6/18/2024

Fresh from the COO panel at CMO Series Live in New York, Ralph Allen, Chief Operating Officer of Kelley Drye & Warren, joins the CMO Series Podcast to share his insights on strategically aligning law firm operations with...more

How to Create an Effective Content Calendar: A Guide for Law Firms

Good2bSocial on 6/11/2024

In the dynamic world of legal marketing, maintaining a robust and consistent online presence is more crucial than ever. The year 2024 brings with it new challenges and opportunities for law firms looking to enhance their...more

Four reasons you should be using original research in your marketing and BD efforts

Copo Strategies + Law Firm Editorial Service on 4/25/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) provides four reasons why law firms should use original research as part of their marketing and business development efforts,...more

Leaders in Law: Ambassador Robert Kimmitt

WilmerHale on 4/24/2024

Senior International Counsel Ambassador Robert Kimmitt joins In the Public Interest host Felicia Ellsworth to talk about his storied career in public service. Through his service as the first General Counsel of the National...more

Gina Connell of B P Collins on How to Bring Your Firm on the AI Journey - Passle's CMO Series Podcast

Passle on 4/23/2024

In today's professional services marketing landscape, AI is the hottest topic, leaving many marketers pressured to keep pace with the rapid advancements in their firms' AI strategies. In this episode of the Passle CMO Series...more

Navigating the AI Revolution in Legal Marketing: Insights from the Front Lines

JD Supra Perspectives on 3/8/2024

Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more

Why Your Law Firm Should Build a Media Company – The Thought Leadership Project

JD Supra Perspectives on 3/1/2024

Law firms sell expertise, and the best way to showcase expertise through marketing is to produce thought-leadership content. Most firms do that to some extent already. However, in this episode of the Thought Leadership...more

Marketing Minute Video with NP Strategy: The Importance of Corporate Sustainability Reporting

Maynard Nexsen on 1/31/2024

Transparency is critical to the longevity of an organization. In this week’s video, Shari King with NP Strategy shares the three pillars of a corporate sustainability report and why it is important to start implementing them...more

Michael Rynowecer of The BTI Consulting Group on The War on Talent: Opportunities For Today’s Legal CMOs - Passle's CMO Series...

Passle on 12/5/2023

On our recent CMO Series Webinar, Will Eke was delighted to be joined by Michael Rynowecer, Founder and President of The BTI Consulting Group, to delve into their insights on CMO mobility and the opportunities for law firms...more

CMO Series EP120 - Emily Rogers of Norton Rose Fulbright on Instilling a Growth Mindset in Legal Marketing

Passle on 11/8/2023

In the changing landscape of legal marketing and business development, the importance of a growth mindset cannot be overstated. This episode of the CMO Series Podcast brings you a conversation with Emily Rogers, Chief...more

Best practices for multimedia thought leadership - Legally Contented podcast

Copo Strategies + Law Firm Editorial Service on 11/7/2023

[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

Preparing for the Media: Strategic Communications with NP Strategy

Maynard Nexsen on 10/24/2023

If the media is attending your next event, preparation is paramount. NP Strategy Manager Caroline Balchunas highlights three tips to ensure their visit is a success and garners the coverage it deserves....more

This attorney has amassed 18K+ LinkedIn followers by balancing legal content with personal content - Legally Contented podcast

Copo Strategies + Law Firm Editorial Service on 10/18/2023

[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

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