Market Leaders Podcast Episode 96: “Cultivating Client Trust: The Intersection of Law, Sales, and Business Development” with Guest Sian Story
Market Leaders Podcast Episode 95: Navigating the legal landscape: The Big Four vs. Traditional law firms with Guest Chris Pullen
Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast
The Evolving Relationships of In-House Counsel and Law Firms: On Record PR
Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile
Gina Connell of B P Collins on How to Bring Your Firm on the AI Journey - Passle's CMO Series Podcast
Market Leader’s Podcast Episode 90: “Generations, Innovation, and Results: The Future of Legal Marketing” with John Byrne
Thriving in 2024: Leading Legal featuring Legal Marketing Association President, Kevin Iredell
Market Leader's Podcast Episode 84: “Change Agent: Establishing True Innovation Goals Within a Law Firm,” with Roberto Pont
All legal marketing comes down to these 2 things (plus nine more legal marketing nuggets) - Legally Contented podcast
The secrets of a prolific legal content creator - Legally Contented podcast
Market Leaders Podcast Episode 81: "Unleashing Excellence: Revolutionizing the Client Experience in Legal and Professional Services" with Mark Hunter
Market Leaders Podcast Episode 79: “Recruiting, Developing and Retaining an Effective Team” with Lisa Vicine
Market Leaders Podcast Episode 74: “An Entrepreneurial Approach to Firm Growth” with Marianne Talbot
Market Leaders Podcast Episode 73: “Cultivating a BD Mindset with Associates” with Katie Munroe
Market Leaders Podcast Episode 72: “Making an Impact in the Short-Term” with Maggie Garden
Market Leaders Podcast Episode 71: “Differentiating the Firm in a Crowded Market” with Sadie Baron
Market Leaders Podcast: "Rate Strategies that Maximize Client Value” with Colin Keefe
The Impact of Legal Marketing on the Business of Law with Brenda Plowman, Chief Marketing Officer at Fasken: On Record PR
Innovation in the Business of Law | Rocky Dhir | Texas Appellate Law Podcast
Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more
Robin Oliver looks at the business development value inherent in one reader versus multiple, aggregated readers – and how to support business growth based on each....more
In today's professional services marketing landscape, AI is the hottest topic, leaving many marketers pressured to keep pace with the rapid advancements in their firms' AI strategies. In this episode of the Passle CMO Series...more
Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 ...more
[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more
Legal marketing is becoming increasingly complex. Years ago, law firms could rely on referrals and word-of-mouth – but today’s word-of-mouth is the internet. Savvy firms are getting leads to come to them by attracting digital...more
Current best practices for cultivating client relationships are not inherently new, unwieldy, nor unprecedented. Jenna Schiappacasse with an in-house perspective....more
Watch and listen to the recorded version of LMA's recent deep dive webinar: Coronavirus Crisis Communications, produced for LMA members in lieu of the crisis comms panel planned to take place at the Denver2020 conference. ...more
Susan Kostal offers messaging tips to reassure clients your firm is able to respond and meet their legal needs during a crisis....more
Mike Mellor is the Director of Marketing and Business Development at Pryor Cashman. Mike shares his thoughts about the importance of building a niche practice that demonstrates one's industry expertise, and reinforcing that...more
Results of a 2018 joint survey report from LMA and Bloomberg Law on law firm investment in marketing and business development....more
Join David Ackert as he interviews Chris Newman, Director of Practice & Industry Business Development at McDermott, Will & Emery LLP on this episode of the Market Leaders Podcast. Tune in to hear them discuss: - McDermott's...more
Among all the alternatives, Content Marketing (aka Thought Leadership) offers the best marketing ROI for law firms in 2019. Jay Harrington explains why....more
One smart thing to do with reader data if you want your law firm's content efforts to truly impact business development ROI. ...more
Rich Bracken with a perspective on the BD power of reader data and which questions you should be answering as you dive into your reports....more
A step by step guide to how data can help your business development and marketing team work with attorneys to create the perfect law firm event....more
Done right, law firms have the ability to reach anyone, anywhere when they write about the pressing, immediate needs of a local audience. Here's how....more
Don't mistake having the means to publish with having an audience....more
How the story of Jell-O's success a century ago is a lesson today for law firm content marketers....more
An educational presentation for law firm marketers, business development managers, and writing attorneys within law firms: listen to a presentation by Adrian Lurssen in which he explains how to set up an editorial calendar...more