The Briefing: The Future of TV? A 2025 Digital Media Trends Analysis
The lesson 2,886 newspapers can teach law firms about thought leadership
Thought leadership as a secret crisis management weapon?!
New lateral partners coming aboard? They'll need a Thought Leadership Blitz
Conozca el trabajo de John Grisham
Ian Ribald of Ballard Spahr on Taking a Holistic Approach to Client Development in Legal Marketing - Passle's CMO Series Podcast EP169
You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read
This is what makes timely thought leadership so magical
(Podcast) The Briefing: Westlaw v. Ross AI - Is This The End of AI Training or The Future of AI Training
The Briefing: Westlaw v. Ross AI - Is This The End of AI Training or The Future of AI Training
This is the smartest $250 you’ll ever invest in your marketing
Joe Palermo and Greg Fleischmann on The Evolving Role of Marketing: What CMOs Need to Know in 2025 - Passle's CMO Series Podcast EP168
Season 6 Ep #1 IP State of the Union- Billion Dollar Character Acquisitions- Part 1
Kate Fairweather of Curtis, Mallet-Prevost, Colt & Mosle on Why Every Law Firm Needs a Podcast Strategy - Passle's CMO Series EP166
The BIG mistake plaintiffs' firms often make when talking to their referral sources
Stop stressing about the ROI of your thought leadership, OK?
Sarah Mitchell of Stikeman Elliott on Selling Knowledge & What’s Ahead for Legal Marketing in 2025 and Beyond - Passle's CMO Series Podcast
You should be infusing your thought leadership with this
William McLaughlin of McNees Wallace & Nurick on Driving BD Success Step-by-Step in Any Market - Passle's CMO Series Podcast EP163
Jaclyn Braga and Jenny Hills on Tapping into your Martech Stack to Compete and Win - Passle's CMO Series Podcast EP162
Former Obama speechwriters Cody Keenan and Terry Szuplat opened the 2025 Legal Marketing Association (LMA) Annual Conference (#LMA25) with a keynote that brought this attendee to her feet once or twice. Moderated masterfully...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what the demise of 2,886 newspapers since 2005 can teach law firms about their own thought leadership efforts. For more...more
I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more
If you’re like most professionals with an online presence, you put a lot of thought into the content that goes on your website. You’re aware of what potential clients are looking for, and you’ve got some ideas about SEO. You...more
In the competitive legal industry landscape, attorneys often must go beyond providing excellent legal services to thrive. Business development coaching has emerged as a pivotal tool for attorneys aiming to enhance their...more
Mine your law firm’s awards submissions for thought leadership topic gold- Many law firms spend obscene amounts of time, energy, and money each year crafting awards submissions for Chambers, Legal 500, Law360, ALM/Law.com,...more
If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles - Far too many professionals, including attorneys,...more
The world of business development and marketing in law firms is constantly changing as professionals work to adapt to new challenges, integrate technology, and redefine the ways to meet client needs. Today on the CMO Series...more
The difference between a thriving practice and one that merely survives often comes down to a single factor: knowing exactly who you serve and how to effectively reach them at the right time with the right messaging....more
With great apologies to Tolstoy, all dysfunctional law firm brands are dysfunctional in their own ways. Maybe it’s the way that a Miami office gets tacked onto a Montana firm because two of the lawyers were friends....more
When we talk about social media presence, we’re referring to the visibility you or your firm has across social platforms, allowing you to connect and engage with your community. While it’s possible for a lawyer to build a...more
Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership - You already know that written thought leadership is a tried-and-true way to...more
Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it. ...more
In this special episode of the CMO Series Podcast, we revisit a memorable session from the CMO Series Live held in New York. Eugene McCormick set the stage for an engaging discussion with Alison Arjoon, the Chief Marketing...more
There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies. Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more
Whether you’re confident in your social media skills or still think it’s something “the kids use,” social media can give your networking efforts a significant boost. Social media is just one tactic in your toolbelt, and how...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how lawyers' thought leadership content has to compete against a plethora of media outlets and content creators—not just...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns...more
Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans. Many law firms have strategic plans that cover how their attorneys (and executives) want to grow...more
An interview with Tim Best, Partner at Gibson Dunn by Richard Hsu...more
In this episode of On Record PR, Gina Rubel goes on record with succession consultant David Wood to discuss implementing programs that secure the prosperity of law firms for future leadership....more
Inspiration can hit you anytime. When it does, you know it instantly. Many times, the timing is inconvenient. When this happens, you have to take steps to not lose that inspiration. It happens to me frequently and at...more
Fresh from the COO panel at CMO Series Live in New York, Ralph Allen, Chief Operating Officer of Kelley Drye & Warren, joins the CMO Series Podcast to share his insights on strategically aligning law firm operations with...more
Discussing *why* you’d approach a legal issue a certain way can help you more quickly build rapport and trust with your target audiences than discussing *how* you’d approach it....more
Episode 5 of the pLAWdcast features guest? Neil Brown?, President of The Poynter Institute. Michael discusses the history and mission of Poynter, as well as journalism training, media literacy, and the future of the news...more