The Briefing: The Future of TV? A 2025 Digital Media Trends Analysis
The lesson 2,886 newspapers can teach law firms about thought leadership
Thought leadership as a secret crisis management weapon?!
New lateral partners coming aboard? They'll need a Thought Leadership Blitz
Conozca el trabajo de John Grisham
Ian Ribald of Ballard Spahr on Taking a Holistic Approach to Client Development in Legal Marketing - Passle's CMO Series Podcast EP169
You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read
This is what makes timely thought leadership so magical
(Podcast) The Briefing: Westlaw v. Ross AI - Is This The End of AI Training or The Future of AI Training
The Briefing: Westlaw v. Ross AI - Is This The End of AI Training or The Future of AI Training
This is the smartest $250 you’ll ever invest in your marketing
Joe Palermo and Greg Fleischmann on The Evolving Role of Marketing: What CMOs Need to Know in 2025 - Passle's CMO Series Podcast EP168
Season 6 Ep #1 IP State of the Union- Billion Dollar Character Acquisitions- Part 1
Kate Fairweather of Curtis, Mallet-Prevost, Colt & Mosle on Why Every Law Firm Needs a Podcast Strategy - Passle's CMO Series EP166
The BIG mistake plaintiffs' firms often make when talking to their referral sources
Stop stressing about the ROI of your thought leadership, OK?
Sarah Mitchell of Stikeman Elliott on Selling Knowledge & What’s Ahead for Legal Marketing in 2025 and Beyond - Passle's CMO Series Podcast
You should be infusing your thought leadership with this
William McLaughlin of McNees Wallace & Nurick on Driving BD Success Step-by-Step in Any Market - Passle's CMO Series Podcast EP163
Jaclyn Braga and Jenny Hills on Tapping into your Martech Stack to Compete and Win - Passle's CMO Series Podcast EP162
I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more
Mine your law firm’s awards submissions for thought leadership topic gold- Many law firms spend obscene amounts of time, energy, and money each year crafting awards submissions for Chambers, Legal 500, Law360, ALM/Law.com,...more
If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles - Far too many professionals, including attorneys,...more
The world of business development and marketing in law firms is constantly changing as professionals work to adapt to new challenges, integrate technology, and redefine the ways to meet client needs. Today on the CMO Series...more
Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker. There’s a transformative benefit to regularly producing thought leadership content that no...more
The difference between a thriving practice and one that merely survives often comes down to a single factor: knowing exactly who you serve and how to effectively reach them at the right time with the right messaging....more
In today’s episode of the CMO Series Podcast, we explored the different ways to drive BD success in any market through building meaningful client relationships, and the range of tools and tactics that can be adapted based on...more
Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them. As you create your list of professional New...more
Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it. ...more
Call me Captain Obvious, but understanding your clients is critical to building a successful practice. (Yes, I know … “Thank you, Captain Obvious!!”) Two powerful tools that help achieve this understanding are client...more
In an industry where clients value the expertise of your professionals, content is a powerful tool to engage, nurture, and convert clients and prospects. In this episode of the CMO Series Digital Masterclass, Sam Page sits...more
In this special Thanksgiving edition of the CMO Series Podcast, we bring together an inspiring group of legal marketing professionals to reflect on the people and experiences that have shaped their careers. From the mentors...more
If you want to build a following through your thought leadership content, you need to respect the people consuming that content. Here are five ways you’re doing the opposite. Building an audience by publishing thought...more
A firm's brand establishes credibility and attracts clients, while individual attorneys' brands build trust and showcase expertise. Together they create a synergy that enhances the firm’s reputation and market reach. In this...more
In this special episode of the CMO Series Podcast, we revisit a memorable session from the CMO Series Live held in New York. Eugene McCormick set the stage for an engaging discussion with Alison Arjoon, the Chief Marketing...more
A successful website build most often begins with a well-crafted RFP. Today, Charlie Knight is joined by Anders Holt, CEO of Novicell, and Chris Eatherton, Head of Digital Marketing at AlixPartners, who will share their...more
In this episode of the CMO Series Digital Masterclass, Charlie invites Julie Chodos, Chief Marketing and Business Development Officer at Axinn, and Duncan Shaw, Chief Creative Officer at Living Group to guide us through...more
There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies. Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more
This special episode of the CMO Series Podcast was recorded live at the Lex Mundi Annual Conference in Toronto where Alistair Bone was joined by Iris Jones, Akerman's Chief Marketing and Client Development Officer. Iris...more
In this special episode of the CMO Series Podcast, we revisit an incredible session at CMO Series Live in New York this Summer. Cam Dobinson was joined on stage by Kelly Harbour, Chief Business Development Officer at...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how lawyers' thought leadership content has to compete against a plethora of media outlets and content creators—not just...more
From Paul Ryplewski: my latest 'Office Hours' recap is brought to you courtesy of the generous insights and deep experience of Heather Morse, CBDO at McGlinchey Stafford and longtime client and friend to me and JD Supra....more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns...more
Paul Ryplewski shares a recap of a recent PR/Comms conversation with Paula Zirinsky (of Zirinsky Strategy) and Lydia Bednerik Neal (of Blattel Communications)....more
Transitioning from CMO to Board-Level Strategist is a key career shift, expanding responsibilities and influence. In this episode of the CMO Series Podcast, Charles Cousins welcomes Leor Franks, Chief Business Development &...more