Marketing Perspectives, Client Services, Firm Leadership

Lee Grunnell of Womble Bond Dickinson on The Importance Of Advertising in Professional Services - Episode 150 of the Passle CMO...

Passle on 7/30/2024

In the world of B2B professional services, advertising is frequently one of the least utilized marketing tools. Earlier this year, Thompson Reuters published their "State of Global Legal Marketing & BD" report, revealing that...more

Inspiration Matters, So Don’t Lose Yours

Jaburg Wilk on 7/9/2024

Inspiration can hit you anytime. When it does, you know it instantly. Many times, the timing is inconvenient. When this happens, you have to take steps to not lose that inspiration. It happens to me frequently and at...more

Being Grateful

Jaburg Wilk on 7/9/2024

Many attorneys (and I assume others) have this somewhat canned response when someone asks them how it’s going. It’s generally some version of “It’s another day” or “Different day, same stuff.” The message being communicated...more

How GCs Will Choose Law Firms in 2024

Firesign | Enlightened Legal Marketing on 3/29/2024

It’s not your imagination: Legal business development in 2024 is harder. In a January survey by BTI Consulting, 53 percent of lawyers and law firm leaders said business development would get harder this year. And it’s...more

Implement Post-Matter Debriefs in Your Marketing Strategy to Stand Out From the Crowd

JD Supra Perspectives on 11/3/2023

Rebecca Edwards Hnatowski and Beth Cuzzone look at the importance of post-matter client debriefs, and how to get them done....more

Living “Everything All at Once” Is Harder Than You Think

Jaburg Wilk on 10/27/2023

I recently heard someone at a networking event seemingly trying to impress others in a conversation by forcefully stating how he lived the mantra “everything all at once” as if he was trying to win a race. My first thought...more

Maggie Watkins on Leveraging Client Feedback: Lessons From Outside The Legal Industry - Passle's CMO Series Podcast

Passle on 9/27/2023

Client feedback is a cornerstone of improving legal services and fostering growth. In this episode of the CMO Series Podcast, we delve into how law firms can adopt these best practices. Alistair Bone is joined by Maggie...more

In the Room Where It Happens: A Conversation with Deirdre Stanley, Executive Vice President and General Counsel of The Estée...

Lowenstein Sandler LLP on 9/7/2023

In this episode of “Real Talk,” the hosts talk with Deirdre Stanley, Executive Vice President and General Counsel of The Estée Lauder Companies, about her career: how she decided to go in-house, her role in the merger between...more

Market Leaders Podcast Episode 81: "Unleashing Excellence: Revolutionizing the Client Experience in Legal and Professional...

The Market Leaders Podcast on 6/21/2023

In this podcast episode, David Ackert interviews Mark Hunter, Principal at Glen Maple Group, about the importance of client experience in professional services firms, particularly in the legal industry. Mark shares his...more

How to Take Client Service (and Business Growth) to the Next Level in 2023

JD Supra Perspectives on 1/18/2023

Rebecca Edwards and Beth Cuzzone explain how marketers and BD professionals can grow revenue by helping to take client relationships to the next level, outlining activities from low to high investment of time and resources....more

Approaching and Applying Client Service

Legal Marketing Association (LMA) on 12/2/2022

Q&A with two legal marketing industry professionals — Aubrey Hecker (Lathrop GPM) and Mollie Wilner (Lathrop GPM) — and Reginald Trueblood, a hospitality and service engagement consultant, in which they discuss client service...more

Not All Revenue Is Created Equal: Classifying and Prioritizing Client Tiers

Legal Marketing Association (LMA) on 12/2/2022

Once clients are classified in this manner, firms and lawyers can ensure that they make the best use of their time and resources in serving them....more

Podcasting for Law Firms: 8 Steps to Get Started

Good2bSocial on 2/15/2022

Did you know almost 60% of Americans listen to podcasts? Not only do podcasts provide audiences with a convenient means of consuming complex information, but they’re also an increasingly important channel for generating brand...more

Elevating Client Experience in a Post-Pandemic World

Legal Marketing Association (LMA) on 10/21/2021

As the world emerges from the pandemic, it’s now more important than ever before for law firms to reevaluate how they create value for clients. In this episode of the LMA SIG Share-Out series, Debra Baker (GrowthPlay), Amber...more

The Tenets of a Successful Key Client Program

Legal Marketing Association (LMA) on 10/21/2021

Finding ways to deepen relationships with clients is more important than ever. How you go about that in a way that is unique, relevant and impactful is the burning question....more

Client Feedback Is a Firmwide Sport

Legal Marketing Association (LMA) on 10/21/2021

Feedback is also a full-contact sport that should touch almost every aspect of firm life — from diversity, associate retention and firm culture to strategy, billing and client team initiatives....more

Four Communications Tips for Disengaging a Client Relationship

JD Supra Perspectives on 10/12/2020

Firms and organizations are sometimes faced with having to disengage a client and often do not employ appropriate communication skills to do so. ...more

Not New, Just Normal: Three Ways to Elevate the Client Experience in 2020

JD Supra Perspectives on 9/4/2020

Current best practices for cultivating client relationships are not inherently new, unwieldy, nor unprecedented. Jenna Schiappacasse with an in-house perspective....more

Experts Suggest Highly Functioning Client Teams Benefited Both Client and Firm During COVID-19 Crisis

JD Supra Perspectives on 7/30/2020

Jon Mattson makes a case for the value of client teams (for firms and clients) during times of crisis....more

Client Experience: The Link Between Legal Counsel and Business Advisor

Legal Marketing Association (LMA) on 5/5/2020

Jill Huse and Kerry Price with a perspective on why the client experience focus matters especially now, and how to achieve it in your firm....more

How to Navigate Legal Procurement - Market Leaders Podcast with Brian Colucci

The Market Leaders Podcast on 1/10/2020

Join David Ackert as he interviews Brian Colucci, Chief Business Development and Marketing Officer at Kilpatrick Townsend & Stockton LLP, in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How...more

Four Proven, Yet Underutilized Organic Growth Strategies for Law Firms

JD Supra Perspectives on 9/24/2019

Proven, practical, and effective ways to increase organic growth in law firms....more

How To Start a Law Firm Without a Plan or Budget - Day 12: You Can't Do It All

Casetext on 9/20/2019

Welcome to Day 12! Lawyers are a lonely lot. The loneliest, in fact. Today we’ll cover why that’s so harmful to you and your clients, and we’ll make a plan to avoid it....more

How To Start a Law Firm Without a Plan or Budget - Day 11: Good marketing means less selling

Casetext on 9/19/2019

Let’s talk now about how you make it easy for your avatar to find you. After all, if you’re setting everything up to make that person happy, you have to be able to get together. You need to develop a marketing strategy. For...more

An Inside View on Legal Sales: The Client-Facing BD Role in Law Firms [Q&A]

JD Supra Perspectives on 9/18/2019

Answers a broad range of questions on the emerging, client-facing business development role within law firms....more

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