Marketing Perspectives, Client Services, Marketing

WordPress Plugins: What All Firms Using WordPress Should Know

Omnizant on 5/14/2025

Plugins are like accessories—and Coco Chanel said it best: “Before you leave the house, look in the mirror and remove one accessory.” Your website will work best with simplicity and intentionality. We love plugins because...more

Eight reasons attorneys should be “on the record” about topics other attorneys are already covering

Copo Strategies + Law Firm Editorial Service on 5/12/2025

It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more

Billable Mindset, Strategic Blindspot: Why MBD Must Start Thinking Like Lawyers to Drive Change

Society54 on 5/5/2025

Lawyers are trained to build cases. They think in precedent, construct arguments, track hours, and quantify value through output. In contrast, Marketing and Business Development (MBD) professionals often operate on intuition,...more

Want your thought leadership articles to be read? Spend more time on THIS

Copo Strategies + Law Firm Editorial Service on 3/11/2025

If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles - Far too many professionals, including attorneys,...more

Creating a Client-Centric Law Firm Website: From Personas to Pixel-Perfect Design

Legal Internet Solutions Inc. on 2/27/2025

The uncomfortable truth about most law firm websites? They’re digital brochures masquerading as business development tools. While your competitors showcase their office views and partner headshots, there’s a genuine...more

Client Personas vs. Ideal Client Profiles: What’s the Difference?

Legal Internet Solutions Inc. on 12/16/2024

Call me Captain Obvious, but understanding your clients is critical to building a successful practice. (Yes, I know … “Thank you, Captain Obvious!!”) Two powerful tools that help achieve this understanding are client...more

Consider a business development-led approach to your firm’s thought leadership

Copo Strategies + Law Firm Editorial Service on 11/11/2024

Thought leadership content focused on your clients’ issues can be a more effective tool than thought leadership content focused on timely legal developments. Most law firms’ thought leadership strategy is driven by...more

Amanda Schneider on How to Integrate Individual and Law Firm Brands Online - Passle's CMO Series Digital Masterclass

Passle on 11/5/2024

A firm's brand establishes credibility and attracts clients, while individual attorneys' brands build trust and showcase expertise. Together they create a synergy that enhances the firm’s reputation and market reach. In this...more

Five ways thought leadership is a buyer’s remorse elimination tool

Copo Strategies + Law Firm Editorial Service on 10/23/2024

Thought leadership can help assure your clients that your law firm was—and still is—the right choice. I often say that thought leadership is a Swiss Army Knife. It can provide marketing benefits, business development...more

Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts

Copo Strategies + Law Firm Editorial Service on 10/17/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing efforts. ...more

Get Out and Network Now!

Jaburg Wilk on 10/10/2024

You grow or stay stagnant. My point is that you either are taking action to improve yourself and your business or you are not. This is like being all talk and taking no action or being fully engaged. Action matters and there...more

These 27 words are the worst legal content marketing advice you'll ever hear

Copo Strategies + Law Firm Editorial Service on 9/30/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the 27 words that were the worst legal content marketing advice he ever heard. Those words were: "Try not to sweat the...more

Are you overlooking this connection between law firms’ thought leadership and their rates?

Copo Strategies + Law Firm Editorial Service on 9/24/2024

Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought leadership. Does your law firm want to charge clients premium rates for its services? If so,...more

Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO...

Passle on 9/11/2024

Effective collaboration within a firm is built on a foundation of teamwork, communication, and trust. But how can a firm create and sustain this kind of culture? At Buchanan Ingersoll & Rooney, a leadership team led by a CEO...more

Thought leadership is a potent client service tool you didn't know you had

Copo Strategies + Law Firm Editorial Service on 9/4/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns...more

Debunking four misconceptions about thought leadership ghostwriting

Copo Strategies + Law Firm Editorial Service on 8/21/2024

Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more

Science can't clone you, but your thought leadership content can

Copo Strategies + Law Firm Editorial Service on 8/5/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how our thought leadership content allows us to be in multiple places at once, and how it works for us 24 hours a day, 7...more

Brenton Anderson of Dentons on Value Led BD, the Biggest Missed Opportunity for Professional Services? - Passle's CMO Series EP140

Passle on 5/8/2024

“Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD efforts and how can they ensure each client interaction delivers on that promise of value? ...more

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