News & Analysis as of

Professional Networking Marketing Content Strategy

Society54

Building Bridges: How Attorneys Can Leverage Business Development Coaching for Long-Term Growth

Society54 on

In the competitive legal industry landscape, attorneys often must go beyond providing excellent legal services to thrive. Business development coaching has emerged as a pivotal tool for attorneys aiming to enhance their...more

Good2bSocial

10 Tips to Drive More Web Traffic from Social Media

Good2bSocial on

In the old days, many legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real value of social media in...more

Copo Strategies + Law Firm Editorial Service

No one talks about this hidden benefit of regularly producing thought leadership

Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker. There’s a transformative benefit to regularly producing thought leadership content that no...more

LawVision

The Importance of Staying Connected: Always Be Networking

LawVision on

A recent conversation with a general counsel who voluntarily left his position reinforced the importance of why we all need to stay connected. In today’s fast-paced business environment, building and maintaining strong...more

Nancy Myrland - Myrland Marketing & Social...

Why Relying Solely On Your Firm To Share Your Content Isn’t Enough

As nice as it would be if the firm shared all of the content that you create, such as when you write a blog post, record a video, or appear on a podcast, and you think, “Oh, great, the firm will share it for me, and that’s...more

Copo Strategies + Law Firm Editorial Service

Want to produce better thought leadership in 2025? Be a social media lurker

Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them. As you create your list of professional New...more

Good2bSocial

22 Tactics Attorneys Should Consider to Build Their Social Media Presence

Good2bSocial on

When we talk about social media presence, we’re referring to the visibility you or your firm has across social platforms, allowing you to connect and engage with your community. While it’s possible for a lawyer to build a...more

International Lawyers Network

The 2025 State of Content Marketing: What C-Suite and In-House Counsel Value Most

As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....more

Copo Strategies + Law Firm Editorial Service

Avoid these 4 mistakes when making your 2025 predictions

Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it. ...more

Passle

Karen Wilcox on Building Online Success with a Lean Team - EP 8 CMO Series Digital Masterclass

Passle on

Building a world-class digital presence is often associated with big budgets and large teams. In this episode, we’re exploring how to achieve online success with a leaner approach. Charlie Knight welcomes Karen Wilcox,...more

Good2bSocial

How to Create the Perfect LinkedIn Profile for Lawyers in 12 Steps

Good2bSocial on

With over 1 billion users worldwide, LinkedIn has become the leading platform for professional networking. Yet while I’ve seen firsthand how a robust LinkedIn presence can help lawyers attract new clients and position...more

Copo Strategies + Law Firm Editorial Service

Five ways thought leadership is a buyer’s remorse elimination tool

Thought leadership can help assure your clients that your law firm was—and still is—the right choice. I often say that thought leadership is a Swiss Army Knife. It can provide marketing benefits, business development...more

Omnizant

Multiple Websites for One Law Firm

Omnizant on

Imagine seeing five different exit signs on the highway for the same destination. Confusing, right? Multiple sites for one firm can be similarly misleading for a law firm’s prospective clients. Some firms come to us with...more

Legal Internet Solutions Inc.

The Only Thing Constant is Change

This past spring, amidst the planning for our 25th-anniversary celebration, Team LISI took a moment to reflect on the significant changes in the digital marketing landscape over the past quarter century. Jason Lisi, our CEO...more

Good2bSocial

How Law Firms Can Leverage New Features on Threads for Enhanced Social Media Engagement

Good2bSocial on

As social media continues to evolve, so too must the strategies that law firms use to engage with their audience. Meta’s Threads app has recently introduced a suite of new features that can be particularly beneficial for law...more

Copo Strategies + Law Firm Editorial Service

Debunking four misconceptions about thought leadership ghostwriting

Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more

Passle

Elizabeth Anscombe of Nardello & Co. on Building Trust in Confidential Services - Passle's CMO Series Podcast EP148

Passle on

Marketing in confidential services comes with distinct challenges and requires a strategic approach to establish and sustain trust. In this episode of the Passle CMO Series Podcast, Cam Dobinson explores these intricacies...more

Good2bSocial

Demand Generation Trends for Law Firms

Good2bSocial on

Law firms are facing unprecedented challenges in attracting and retaining clients. Traditional marketing techniques are no longer sufficient in a world driven by digital innovation and evolving consumer behavior. This blog...more

Copo Strategies + Law Firm Editorial Service

All thought leadership boils down to these two words

Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution. At bottom, thought leadership is about two words: perceived authority. Thought...more

Good2bSocial

LinkedIn Matched Audiences: LinkedIn’s Secret Advertising Weapon for Law Firms

Good2bSocial on

LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences are a set of targeting options that enable you to to combine your law firm...more

Good2bSocial

How to Create a LinkedIn Newsletter for Your Law Firm’s Company Page

Good2bSocial on

LinkedIn continues to enhance several features on its already robust platform, including Newsletters. While Newsletters are not entirely new to the platform, 2024 has seen significant improvements and expanded options....more

Good2bSocial

Video Marketing Essentials: Building Strong Brands for Law Firms in the Digital Era

Good2bSocial on

Video marketing has become a powerful tool for businesses across various industries, including law firms. With the potential to engage, educate, and convert potential clients, video content can significantly enhance your...more

International Lawyers Network

Law Firm ILN-telligence Podcast | Episode 91: Amanda Schneider | Epstein Becker Green

Amanda Schneider is the Chief Marketing and Business Development Officer for Epstein Becker Green, a national super boutique in the US, and the ILN's member firm for New York and Washington, DC as well as its founding member...more

Copo Strategies + Law Firm Editorial Service

Four tips for converting webinars into thought leadership articles people will actually read

Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript. Today, webinars are still important marketing and business development tools...more

Passle

Brenton Anderson of Dentons on Value Led BD, the Biggest Missed Opportunity for Professional Services? - Passle's CMO Series EP140

Passle on

“Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD efforts and how can they ensure each client interaction delivers on that promise of value? ...more

48 Results
 / 
View per page
Page: of 2

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide