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3 Key Ways a Legal Sales Professional Adds Value in Prospecting

Jenna Schiappacasse with three ways a legal sales professional can add value to her firm's prospecting process....more

The Language Barrier: How to Help Lawyers Listen Actively and Communicate Strategically

As client service and business development coaches in law firms, we can help our attorneys navigate tough conversations, actively listen to the voice of the client, and suggest alternative approaches to communication. Here...more

Legal Marketer to Client Service Professional: Three Tips for Making the Switch

From Jenna Schiappacasse, three actionable takeaways for firm marketers considering a transition from internal to external client efforts....more

Legal Marketers: Lead, Champion, Demand, Fail ... And Strive To Be Forgotten

Marketer and BD manager Jenna Schiappacasse draws inspiration from Abby Wambach's 2018 commencement address to the woman of Barnard....more

No One Owes You Anything: How To Transition from 'Doer' to Leader in Law Firm Marketing

Transitioning to a new role change within the same firm is not an easy task, and growing and rebranding oneself among those who have already decided how to define you is even more of a challenge. ...more

Matchmaker, Matchmaker: How Law Firm Marketing Is a Relationships Game

Jenna Schiappacasse with a thoughtful reminder: In an increasingly commoditized business, remembering that this is a people game is paramount....more

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