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Not New, Just Normal: Three Ways to Elevate the Client Experience in 2020

Current best practices for cultivating client relationships are not inherently new, unwieldy, nor unprecedented. Jenna Schiappacasse with an in-house perspective....more

3 Key Ways a Legal Sales Professional Adds Value in Prospecting

Jenna Schiappacasse with three ways a legal sales professional can add value to her firm's prospecting process....more

An Inside View on Legal Sales: The Client-Facing BD Role in Law Firms [Q&A]

Answers a broad range of questions on the emerging, client-facing business developmentĀ role within law firms....more

Stacking up for Sales: Optimizing Law Firm MarTech to Support Emerging, Client-Facing BD Roles

Overview of an upcoming LMA Tech West interactive session about the technology that supports the emerging legal sales role....more

The Skinny on Legal Sales Roles? LSSO Raindance 2019 Recap

A legal sales executive's role easily translates to added value for both internal and external clients....more

Legal Sales: It's All About the Details

Jenna Schiappacasse with an insider's perspective on how best to prepare for a successful client-facing role at your firm....more

Law Firm Leadership: "But, This Is How We've Always Done It..."

Firms that are not only surviving but thriving are thinking (and acting) outside the box, strategically. Three ways to innovate, by Jenna Schiappacasse. ...more

The Language Barrier: How to Help Lawyers Listen Actively and Communicate Strategically

As client service and business development coaches in law firms, we can help our attorneys navigate tough conversations, actively listen to the voice of the client, and suggest alternative approaches to communication. Here...more

Legal Marketer to Client Service Professional: Three Tips for Making the Switch

From Jenna Schiappacasse, three actionable takeaways for firm marketers considering a transition from internal to external client efforts....more

Legal Marketers: Lead, Champion, Demand, Fail ... And Strive To Be Forgotten

Marketer and BD manager Jenna Schiappacasse draws inspiration from Abby Wambach's 2018 commencement address to the woman of Barnard....more

No One Owes You Anything: How To Transition from 'Doer' to Leader in Law Firm Marketing

Transitioning to a new role change within the same firm is not an easy task, and growing and rebranding oneself among those who have already decided how to define you is even more of a challenge. ...more

Matchmaker, Matchmaker: How Law Firm Marketing Is a Relationships Game

Jenna Schiappacasse with a thoughtful reminder: In an increasingly commoditized business, remembering that this is a people game is paramount....more

Law Firm Marketers: "What Would You Say ... You Do Here?"

People skills and then some. Jenna Schiappacasse with inspired marketing and business development takeaways from 'Office Space.'...more

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