Having a law firm website rich in relevant content is key to the success of many law firms’ marketing strategy. The search engines reward websites that contain helpful information for those seeking it out on legal topics....more
Law firms do have many options when deciding what webpage company to use. There are lots of companies out there that can create and manage a law firm’s webpage....more
Law firms can get many new client leads based on their rankings in the major search engines. Being on the first page of the Google search results in a particular area of law can be a game changer....more
In a prior article, we discussed the importance of links regarding where a webpage ranks. Linking still matters regarding where a webpage ranks in the search engines. While some may diminish links’ importance, links matter...more
A webpage is a vital component of almost any lawyer’s or law firm’s marketing strategy. Therefore, it is imperative to have a law firm that is visibly appealing and loaded with relevant content about their practice areas....more
A webpage presence is crucial for almost any law firm. Few law firms do not have a webpage at this point. Whether the web page is designed to help attract new clients or provide information to existing clients and others, law...more
Online Marketing -
Online marketing is essential to the online success of any law firm. If a law firm’s webpage is optimized correctly, it can result in the law firm receiving online leads.
Search engine optimization...more
Having a webpage is vital for almost any law firm. The reality is that a webpage for a law firm is a necessity. A webpage can be a source of gaining new clients. Others in the legal community are likely to check out your...more
Online reviews are enormously important for a law firm. Many potential clients thoroughly review the online reviews of a law firm (and do other research) before deciding to hire that law firm. The prevalence of online reviews...more
Google AdWords and Microsoft Advertising are two common ways law firms advertise online. For law firms who use this advertising approach, when individuals type in relevant keywords in the search engines about legal services...more
12/27/2019
/ Advertising ,
Attorney Advertising ,
Business Development ,
Content Strategy ,
Keyword Advertising ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Online Advertisements ,
Search Engines ,
Websites
In a previous blog entry, I talked about the reasons why lawyers should consider teaching continuing legal education seminars (CLEs). Of course, you have got to get to a place in your legal career where the state and local...more
Search engine optimization is important to the visibility and ranking of a law firm webpage. There are many factors that go into how a law firm webpage ranks. Further, the algorithm that the search engines employ is...more
In a previous article, I talk about ditching the stock photos on your webpage. The reality is that stock photos do not really tell the consumer much about your law firm. With the ability to quickly and easily take and edit...more
In a previous thread, I talked about the problems with using stock photos on your webpage. Unless you tell those who are designing your webpage not to use stock photos, the reality is that this is where most marketing...more
There are lots of online marketing companies out there. Many may claim they can help with search engine optimization. Many may claim they can help with webpage design. If you have a law firm webpage, you likely get...more