Business Development, Best Practices, Marketing

Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts - Passle CMO Series Podcast RE-RELEASE:

Passle on 5/8/2025

In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, for an insightful discussion on...more

Opening doors is easy….when you have the right keys

LawVision on 3/31/2025

To thrive, law firms continually need to add new clients that can grow over time to become strategic accounts. In addition, new or revised firm strategies require a law firm to re-thinking what the client base should be...more

Creating a Client-Centric Law Firm Website: From Personas to Pixel-Perfect Design

Legal Internet Solutions Inc. on 2/27/2025

The uncomfortable truth about most law firm websites? They’re digital brochures masquerading as business development tools. While your competitors showcase their office views and partner headshots, there’s a genuine...more

Three Ways Law Firm Brands Burn Out

Firesign | Enlightened Legal Marketing on 2/7/2025

With great apologies to Tolstoy, all dysfunctional law firm brands are dysfunctional in their own ways. Maybe it’s the way that a Miami office gets tacked onto a Montana firm because two of the lawyers were friends....more

Top Seven Tips for Law Firm CRM Success in 2025

ClientsFirst Consulting on 1/8/2025

As law firms move further into the digital age, CRM (Client Relationship Management) systems have emerged as critical tools in the marketing and business development (BD) toolkit....more

Your 2024 Step-by-Step Guide to Owning Your Firm’s Digital Marketing Strategy (Hint: It leverages A.I.!)

Legal Internet Solutions Inc. on 11/27/2023

In 2019, I wrote the “9-Step Guide to Building a Comprehensive Digital Marketing Strategy,” which to this day remains the most-read piece of content I’ve ever written. “Not too shabby,” I say to myself while brushing my...more

HubSpot CRM for Law Firms: Best Practices for Success

Good2bSocial on 5/18/2023

HubSpot is one of the best CRM systems available. Paired with a robust inbound marketing platform, HubSpot makes it easier to increase your firm’s awareness and reduce the time spent tracking down data and contact...more

Law Firm S.E.O. Best Practices, According to Google

Legal Internet Solutions Inc. on 5/8/2023

We’ve written about S.E.O. before, from getting started to structured data, and we will write about it again. S.E.O. is a big topic and it’s changing all the time. So, how are you supposed to digest all this S.E.O....more

5 Misunderstood Content Marketing Best Practices

Good2bSocial on 3/27/2023

A best practice is “a standard or set of guidelines that is known to produce good outcomes if followed.” Best practices are hugely helpful because they allow you to make use of experiences prior to your own. However, “best”...more

Embracing Equity: The role of mentorship in professional services marketing - Passle launches CMO Series REPRESENTS

Passle on 3/8/2023

To celebrate International Women’s Day 2023, we reached out to women across professional services marketing and business development to learn about their lived experiences in the industry. We were overwhelmed by the...more

It’s Time to Start Thinking About Your 2022 Holiday Cards. Yes, Really.

Legal Internet Solutions Inc. on 6/20/2022

How early is too early to start thinking about your firm’s holiday card? The answer: never. It’s never too early. Sending a holiday card is an important touch point for lawyers, law firms, and professional service...more

9 Steps to Developing a Comprehensive Digital Marketing Strategy

Legal Internet Solutions Inc. on 12/28/2021

Digital marketing is any online channel used to market a good or service. In today’s world, digitally mature companies with a strategy are eight times more likely to gain market share....more

Go With the Flow of Data Cleaning Part 2 - Planning for Data Quality

ClientsFirst Consulting on 10/27/2021

Bad CRM data can compound exponentially, impacting marketing and business development. It’s essential to understand the scope of your data problems and follow a plan for regular data cleaning....more

Soup to Nuts Webinars: Strategy, Production & Follow Up

JD Supra Perspectives on 6/25/2020

Join a panel of experienced legal marketers to learn tips and tricks for managing a successful webinar from start to finish. Panelists discuss pre-webinar strategy and planning, marketing the webinar through digital channels,...more

13 Best Practices for Attending Conferences

International Lawyers Network on 12/11/2019

There are only a few weeks left in the year, and although conferences are winding down, you may be planning your 2020 calendar already (or getting in a few last networking opportunities!). Even when you’re an old hand at...more

Podcasts Take Professional Marketing by Storm

Furia Rubel Communications, Inc. on 11/11/2019

The Facts About Podcasting - Podcasts have become more popular than watching videos, reading electronic newsletters, and viewing television. For many professionals, they are used as a successful marketing and business...more

You Can't Delegate Relationship Development - Lessons From Taylor Swift

International Lawyers Network on 5/18/2019

Last week, we talked about channeling your inner Taylor Swift to connect with your clients – it seems silly, but no one understands her client base and instill rabid loyalty better than Taylor, and isn’t that all something...more

Networking: Planning, Persistence, and Practice

McManis Faulkner on 8/28/2018

Do not just attend an event - attend with purpose. To go with purpose means setting goals. Clearly, you want to enjoy your time but you hope to have ROI too. Look ahead to see what you need to accomplish before, during,...more

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