Paul Askew of Withersworldwide on Why Legal Marketing Needs to Get Personal - Passle's CMO Series Podcast EP149
Maggie Watkins on Leveraging Client Feedback: Lessons From Outside The Legal Industry - Passle's CMO Series Podcast
Taking Control of Your Practice by Setting Boundaries | Kiele Linroth Pace | Texas Appellate Law Podcast
Michelle Murray on Key Client Programs: What Your Firm Needs to Know - Passle's CMO Series Podcast
Podcast Episode 175: The Importance of Being More Thoughtful, Empathetic, and Following the Platinum Rule in Business
Susan Hollender of Michael Best on legal products and the role of the Chief Growth Officer - Passle's CMO Series Podcast
Bob Robertson of Jackson Lewis on the dimensions of client service and the role of marketing - Passle's CMO Series Podcast
Dave Southern on driving legal BD with client-based collaboration - Passle's CMO Series Podcast
Paula Zirinsky of Structura Strategy Group on clients, romance, and where law firms can up their engagement game - Passle's CMO Series Podcast
Angela Quinn of Husch Blackwell on aligning your firm around the client experience - Passle CMO Series Podcast
[EP. 54] Lawyers, You Might Be Surprised How Your Clients Choose You
Lawyers, These Are Critical Skills To Have When You Are Meeting With Potential Clients
[LEGAL MARKETING MOMENTS] Is It Time To Bundle Your Services and Your Pricing?
[EP. 50] How Soon Should You Contact A Potential Client?
[EP. 51] Lawyers and Legal Marketers, Here Is A Webinar and Virtual Event Checklist For You
Maximizing Opportunities in Virtual Event Planning with Susan DeLeva, Dentons: On Record PR
[EP. 44] Should Lawyers Be Selling Services During This Coronavirus COVID-19 Crisis?
How Law Firms Can Succeed at Industry-Focused Collaborations - LMA Podcast
FCPA Compliance Report-Episode 350, Linda Justice and Her Nancy Drew Approach
LMA P3cast on Client Engagement
If your firm has a client, it has a sales process. After all, somehow, a buyer of legal services became aware of your firm and expressed interest. When a specific need arose, somehow the buyer thought to reach out to your...more
When developing a website or launching a new marketing campaign, it’s absolutely essential to design for the user. Everything from the imagery and content to the functionality and call to action should be thoughtful and...more
How early is too early to start thinking about your firm’s holiday card? The answer: never. It’s never too early. Sending a holiday card is an important touch point for lawyers, law firms, and professional service...more
Videos have become the most popular choice for content consumption online. In fact, over five billion videos are watched on YouTube every day. Is your firm producing videos that will deliver value to clients and prospective...more
Studies in the legal market consistently show that most client team “programs” are not doing well and that many firms do not even have a focus on key clients. Here are some quick bullet points to… Originally published...more
I felt compelled to write this blog about keeping in touch. I am amazed at how many people who have been laid off or furloughed who have reached out to our team over the past few months. To me, this is similar to reaching out...more
As we edge towards the end of the third quarter of 2020 and a great deal of uncertainty still remains, the one conversation I’m having over and over again with lawyers is around how to keep current clients happy and bring in...more
The COVID-19 pandemic has caused an unprecedented collective disruption to our financial, business, health and human condition – but it has also created opportunity for creativity, ingenuity and innovation, allowing us to...more
To their dismay, lawyers working through the early months of the coronavirus pandemic discovered a pressing need for a skill few possessed: the ability to effectively advocate in cyberspace. The world of webcam and screen...more
In our COVID-19 Recovery Playbook, we provided our thinking for firm leadership on how to manage through the current crisis. In this four-part continuation of that work, we examine where and how the industry may be shaped by...more
Amid the chaos and noise of the current Covid-19 crisis, one truth is ringing clear: law firms and attorneys have the opportunity to be heroes for their clients by helping them to make sound and informed business decisions...more
Sometimes we spend an enormous amount of time working on new logos, websites, and letterhead....more
There may be challenges along the way, but for law firm leaders that successfully organize by sector, opportunity awaits. The general counsel of a major U.S. health care provider summed up the fundamental...more
There is always that line that you’re hired to be fired. No matter how great you are as a plan provider, you will certainly get fired by a client if you haven’t already....more
JW Way Fundamental #4: Walk in your client’s shoes. See the world from their perspective. Empathize by understanding their fears and concerns and showing you care. Ask, “If I were in their shoes, what would I want to know and...more
Ensure that You are Equipped with the Latest Updates and Strategies to Prevent, Manage and Defend Against Rising, Costly ERISA Disputes - This annual event is your best opportunity to gain best practices for your everyday...more
For some reason, my unincorporated village doesn’t have a mayor or village board of trustees, but we have our own sanitation district where we elect the commissioners. For many years, a party boss and his son controlled the...more
These days, it seems that everyone is looking for a quick fix to everything. How do I get clients fast? How can I do business development without being directly involved myself? How can I skip ahead to the final steps? ...more
JW Way Fundamental #10: Communicate to be Understood "Know your audience. Use the language of your audience to write and speak clearly concisely, in away that can be easily understood." The purpose of communicating - whether...more
JW Way Fundamental #9: Leave Your Ego at the Door - "At all times, stay focused on serving the needs of our client and our firm, rather than on serving your ego. Remember - it's about the client and our firm, not you!"...more
JW Way Fundamental #5: Listen Fully - "Listening is more than simply not speaking. Give others your undivided attention. Set aside your own judgments and preconceived notions. Listen with focus. Most importantly, listen to...more
JW Way Fundamental #7: Honor your commitments. "Do what you say you are going to do when you say you are going to do it. If a commitment can’t be fulfilled, tell others early and agree on a new commitment."...more
Categories: Culture, Article JW Way Fundamental #5: Listen Fully "Listening is more than simply not speaking. Give others your undivided attention. Set aside your own judgments and preconceived notions. Listen with focus....more
Last week, we talked about channeling your inner Taylor Swift to connect with your clients – it seems silly, but no one understands her client base and instill rabid loyalty better than Taylor, and isn’t that all something...more
Maybe it’s a simplistic approach when it comes to certain things, but I see things the way they are in very simplistic approaches. When it comes to employees working for a client, I always say that happy employees never...more