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Inside Story › Business of Law

Follow the Inside Story for thought leadership perspectives written by marketing, communications, and business development professionals doing good work inside law firms today. From the strategic... more +
Follow the Inside Story for thought leadership perspectives written by marketing, communications, and business development professionals doing good work inside law firms today. From the strategic to the tactical, these pieces touch upon all manner of topics and challenges facing law firm marketers and biz dev folks... less -
The Market Leaders Podcast

Market Leaders Podcast Episode 79: “Recruiting, Developing and Retaining an Effective Team” with Lisa Vicine

The Market Leaders Podcast on

In this episode of the Market Leaders Podcast, David Ackert, with guest Lisa Vicine, Chief Marketing Officer at Arnall, Golden, Gregory LLP, unpack the keys to recruiting, developing and retaining an effective marketing and...more

JD Supra Perspectives

Voice of the Client – Comments & Takeaways from a Thomson Reuters General Counsel Panel

JD Supra Perspectives on

Eric Dewey shares his notes, and valuable General Counsel insights, from the 30th Annual Thomson Reuters Marketing Partners Forum....more

Legal Marketing Association (LMA)

Approaching and Applying Client Service

Legal Marketing Association (LMA) on

Q&A with two legal marketing industry professionals — Aubrey Hecker (Lathrop GPM) and Mollie Wilner (Lathrop GPM) — and Reginald Trueblood, a hospitality and service engagement consultant, in which they discuss client service...more

Legal Marketing Association (LMA)

Avoiding Onboarding Mishaps for Managers

Legal Marketing Association (LMA) on

Managers are bombarded with all the new demands that balancing a team in this environment can bring, and often are not handed a go-to playbook for what onboarding should look like. Here are a few helpful tips for smoothing...more

JD Supra Perspectives

Law Firm Marketing: Yesterday and Today

JD Supra Perspectives on

Paula Zirinsky with a perspective on the evolution of law firm marketing....more

JD Supra Perspectives

Midlife Curious? Good, Embrace the Self-Reflection!

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Adam Severson with a perspective: "Taking a strategic pause to assess isn't cheating or wrong. It’s healthy, helps you calibrate your values and gives you surer footing as you take that next step, wherever it takes you."...more

Legal Marketing Association (LMA)

LMA Law Firm Leaders Spotlight — Morgan Ribeiro, Chief Business Development Officer, Waller

Legal Marketing Association (LMA) on

Part of the LMA series, Q&A with Morgan Ribeiro, Chief Business Development Officer at law firm Waller....more

Legal Marketing Association (LMA)

LMA Law Firm Leaders Spotlight — Maura Brandt, CMO, Crowell & Moring

Legal Marketing Association (LMA) on

Part of the LMA series, Q&A with Maura Brandt, CMO at law firm Crowell & Moring....more

Legal Marketing Association (LMA)

Law Firm Leaders Spotlight With Sally Schmidt

Legal Marketing Association (LMA) on

We caught up with Sally Schmidt, president of Schmidt Marketing, Inc. and founder of LMA, to discuss her career journey and aspirations....more

JD Supra Perspectives

General Counsel Discuss: Moving from a Global Pandemic to Inspiring Innovation

JD Supra Perspectives on

Julie Savarino recaps key points made by GC panelists at last year's excellent CLOC Global Summit. ...more

Legal Marketing Association (LMA)

Legal Marketers Drive Progress in Times of Change — Law Firm Leaders Weigh In

Legal Marketing Association (LMA) on

With COVID-19 thrown in the mix, firms leaders have worked more closely than ever with their in-house legal marketers and consultants to lead the charge and help law firms stay ahead of their competition....more

JD Supra Perspectives

Business of Law: Nine Months Later, Managing Partners' Concerns Have Evolved

JD Supra Perspectives on

Merry Neitlich recaps the issues raised in a recent law firm leadership roundtable, as 2020 draws to a close....more

Legal Marketing Association (LMA)

In the Loop: Don't Forget to Communicate Inward in Times of Crisis

Legal Marketing Association (LMA) on

A perspective on the critical importance of internal communications during times of crisis, by Scott E. Pacheco, marketing and communications manager at Lerch, Early and Brewer....more

JD Supra Perspectives

Marketers & BD Professionals Will Need These Skills as Law Firms Emerge From the COVID-19 Crisis

JD Supra Perspectives on

What we heard back when we asked law firm leaders: What is one skill marketers & BD professionals should consider an absolute necessity when a version of normal returns? ...more

Legal Marketing Association (LMA)

The Law Firm CMO Perspective on COVID-19 & Beyond

Legal Marketing Association (LMA) on

Barbara Malin and Erin Meszaros share their perspective on the current environment and the outlook for the legal industry....more

The Market Leaders Podcast

How to Navigate Legal Procurement - Market Leaders Podcast with Brian Colucci

The Market Leaders Podcast on

Join David Ackert as he interviews Brian Colucci, Chief Business Development and Marketing Officer at Kilpatrick Townsend & Stockton LLP, in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How...more

JD Supra Perspectives

The Importance of Integrated Marketing Campaigns - The Thought Leadership Project w/ Kim Rennick

JD Supra Perspectives on

What's the difference between one-off marketing tactics and integrated marketing campaigns? Jay and Tom explore this and other issues with Kim Rennick, Chief Client Development and Marketing Officer at Shook, Hardy & Bacon....more

JD Supra Perspectives

The Road to Becoming Data-Driven: Q&A With Industry Leader Adam Stock

JD Supra Perspectives on

A JD Supra interview with Adam Stock as he begins his new role as VP Product Strategy at Foundation Software Group....more

Legal Marketing Association (LMA)

Smart Collaboration: Generating Value and Establishing Trust with Dr. Heidi Gardner - LMA Podcast Ep. 50

Legal Marketing Association (LMA) on

Collaboration is becoming more and more necessary and important for law firm growth, but why? What exactly is smart collaboration, how can your firm implement it and what role do legal marketing professionals play to support...more

JD Supra Perspectives

The Care and Feeding of a New Kind of Customer: Working with Legal Departments of the Future [Q&A]

JD Supra Perspectives on

Q&A with NetApp's Connie Brenton and Emily Teuben on how legal departments of the future need to respond to and serve a new type of client....more

JD Supra Perspectives

An Inside View on Legal Sales: The Client-Facing BD Role in Law Firms [Q&A]

JD Supra Perspectives on

Answers a broad range of questions on the emerging, client-facing business development role within law firms....more

Beacon Insights by JD Supra

Law Firm Content Strategy: How to Use Reader Data to Understand Clients & Broader Market Trends

Beacon Insights by JD Supra on

A study in smart data: see how Clinton Gary's marketing & BD team uses reader data to create meaningful face time with clients and prospects and monitor key movements in key industries....more

JD Supra Perspectives

Stacking up for Sales: Optimizing Law Firm MarTech to Support Emerging, Client-Facing BD Roles

JD Supra Perspectives on

Overview of an upcoming LMA Tech West interactive session about the technology that supports the emerging legal sales role....more

JD Supra Perspectives

Startup Legal Marketing: Lessons Learned Running a Small Firm Marketing and BD Department

JD Supra Perspectives on

Smart takeaways from the 'Startup Legal Marketing session presented by Sheenika Gandhi at LMA Atlanta 2019....more

JD Supra Perspectives

The Skinny on Legal Sales Roles? LSSO Raindance 2019 Recap

JD Supra Perspectives on

A legal sales executive's role easily translates to added value for both internal and external clients....more

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