News & Analysis as of

Inside Story › Firm Leadership

Follow the Inside Story for thought leadership perspectives written by marketing, communications, and business development professionals doing good work inside law firms today. From the strategic... more +
Follow the Inside Story for thought leadership perspectives written by marketing, communications, and business development professionals doing good work inside law firms today. From the strategic to the tactical, these pieces touch upon all manner of topics and challenges facing law firm marketers and biz dev folks... less -
JD Supra Perspectives

How Law Firm Associate Professional Development and Marketing Can Be Intertwined

JD Supra Perspectives on

Sheenika Gandhi shares practical tips on how lawyers can advance their skills while also setting up opportunities for marketing and business development....more

The Market Leaders Podcast

Market Leaders Podcast Episode 79: “Recruiting, Developing and Retaining an Effective Team” with Lisa Vicine

The Market Leaders Podcast on

In this episode of the Market Leaders Podcast, David Ackert, with guest Lisa Vicine, Chief Marketing Officer at Arnall, Golden, Gregory LLP, unpack the keys to recruiting, developing and retaining an effective marketing and...more

JD Supra Perspectives

Voice of the Client – Comments & Takeaways from a Thomson Reuters General Counsel Panel

JD Supra Perspectives on

Eric Dewey shares his notes, and valuable General Counsel insights, from the 30th Annual Thomson Reuters Marketing Partners Forum....more

Legal Marketing Association (LMA)

Approaching and Applying Client Service

Legal Marketing Association (LMA) on

Q&A with two legal marketing industry professionals — Aubrey Hecker (Lathrop GPM) and Mollie Wilner (Lathrop GPM) — and Reginald Trueblood, a hospitality and service engagement consultant, in which they discuss client service...more

Legal Marketing Association (LMA)

Avoiding Onboarding Mishaps for Managers

Legal Marketing Association (LMA) on

Managers are bombarded with all the new demands that balancing a team in this environment can bring, and often are not handed a go-to playbook for what onboarding should look like. Here are a few helpful tips for smoothing...more

Legal Marketing Association (LMA)

Employee Engagement: Communicating for Impact in the Hybrid Environment

Legal Marketing Association (LMA) on

When employees are engaged, the retention, productivity and well-being of everyone — and the organization — increases....more

JD Supra Perspectives

Law Firm Marketing: Yesterday and Today

JD Supra Perspectives on

Paula Zirinsky with a perspective on the evolution of law firm marketing....more

JD Supra Perspectives

Midlife Curious? Good, Embrace the Self-Reflection!

JD Supra Perspectives on

Adam Severson with a perspective: "Taking a strategic pause to assess isn't cheating or wrong. It’s healthy, helps you calibrate your values and gives you surer footing as you take that next step, wherever it takes you."...more

Legal Marketing Association (LMA)

Leveraging Law Firm Alumni Programs for Business Development

Legal Marketing Association (LMA) on

Erin McNichol shares the importance of devoting resources in a firm’s alumni program to meaningfully connect with alumni as well as strategies to transform those relationships into potential business leads, clients or...more

Legal Marketing Association (LMA)

LMA Law Firm Leaders Spotlight — Morgan Ribeiro, Chief Business Development Officer, Waller

Legal Marketing Association (LMA) on

Part of the LMA series, Q&A with Morgan Ribeiro, Chief Business Development Officer at law firm Waller....more

Legal Marketing Association (LMA)

LMA Law Firm Leaders Spotlight — Maura Brandt, CMO, Crowell & Moring

Legal Marketing Association (LMA) on

Part of the LMA series, Q&A with Maura Brandt, CMO at law firm Crowell & Moring....more

Legal Marketing Association (LMA)

Law Firm Leaders Spotlight With Sally Schmidt

Legal Marketing Association (LMA) on

We caught up with Sally Schmidt, president of Schmidt Marketing, Inc. and founder of LMA, to discuss her career journey and aspirations....more

JD Supra Perspectives

General Counsel Discuss: Moving from a Global Pandemic to Inspiring Innovation

JD Supra Perspectives on

Julie Savarino recaps key points made by GC panelists at last year's excellent CLOC Global Summit. ...more

Legal Marketing Association (LMA)

Legal Marketers Drive Progress in Times of Change — Law Firm Leaders Weigh In

Legal Marketing Association (LMA) on

With COVID-19 thrown in the mix, firms leaders have worked more closely than ever with their in-house legal marketers and consultants to lead the charge and help law firms stay ahead of their competition....more

JD Supra Perspectives

Business of Law: Nine Months Later, Managing Partners' Concerns Have Evolved

JD Supra Perspectives on

Merry Neitlich recaps the issues raised in a recent law firm leadership roundtable, as 2020 draws to a close....more

Legal Marketing Association (LMA)

In the Loop: Don't Forget to Communicate Inward in Times of Crisis

Legal Marketing Association (LMA) on

A perspective on the critical importance of internal communications during times of crisis, by Scott E. Pacheco, marketing and communications manager at Lerch, Early and Brewer....more

Legal Marketing Association (LMA)

5 Tips for Law Firm Business Development in the 'New Normal'

Legal Marketing Association (LMA) on

Written originally for the LMA Mid-Atlantic Region Newsletter by Lisa Rory and Sarah Abreu, business development managers at Venable LLP....more

JD Supra Perspectives

The Power of Good Data for Thought Leadership — with Greg Lambert

JD Supra Perspectives on

If you want to become a thought leader, you can't rely upon your opinion alone. Thought leaders curate the best data and information, and use it to inform their writing, and thereby their audience. Greg Lambert, Chief...more

JD Supra Perspectives

Marketers & BD Professionals Will Need These Skills as Law Firms Emerge From the COVID-19 Crisis

JD Supra Perspectives on

What we heard back when we asked law firm leaders: What is one skill marketers & BD professionals should consider an absolute necessity when a version of normal returns? ...more

Legal Marketing Association (LMA)

The Law Firm CMO Perspective on COVID-19 & Beyond

Legal Marketing Association (LMA) on

Barbara Malin and Erin Meszaros share their perspective on the current environment and the outlook for the legal industry....more

Furia Rubel Communications, Inc.

How To Differentiate Yourself and Your Law Firm as a Legal Marketer with Heather Morse: On Record PR Episode 3

Furia Rubel Communications, Inc. on

How do you differentiate yourself in the legal marketing field? What benefits and innovation to thinking and the practice of law can you offer your clients? In this episode of On Record PR, join the conversation as host...more

JD Supra Perspectives

3 Key Ways a Legal Sales Professional Adds Value in Prospecting

JD Supra Perspectives on

Jenna Schiappacasse with three ways a legal sales professional can add value to her firm's prospecting process....more

The Market Leaders Podcast

How to Navigate Legal Procurement - Market Leaders Podcast with Brian Colucci

The Market Leaders Podcast on

Join David Ackert as he interviews Brian Colucci, Chief Business Development and Marketing Officer at Kilpatrick Townsend & Stockton LLP, in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How...more

JD Supra Perspectives

The Importance of Integrated Marketing Campaigns - The Thought Leadership Project w/ Kim Rennick

JD Supra Perspectives on

What's the difference between one-off marketing tactics and integrated marketing campaigns? Jay and Tom explore this and other issues with Kim Rennick, Chief Client Development and Marketing Officer at Shook, Hardy & Bacon....more

JD Supra Perspectives

Marketers, Prove Your Value to Firm Partners with Data

JD Supra Perspectives on

When you are able to back up your opinions with data, then even lawyers have a hard time arguing....more

93 Results
 / 
View per page
Page: of 4
Next »

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign up Log in
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide