Marketing Perspectives, Client Services, Strategic Planning

There’s More Local News Than You Think

Blattel Communications on 5/15/2025

Have you ever heard of the Baltimore Banner? Well, it just won the Pulitzer Prize for local reporting, and it’s, hopefully, part of a wave of new media outlets filling the gap as more established titles face serious financial...more

Billable Mindset, Strategic Blindspot: Why MBD Must Start Thinking Like Lawyers to Drive Change

Society54 on 5/5/2025

Lawyers are trained to build cases. They think in precedent, construct arguments, track hours, and quantify value through output. In contrast, Marketing and Business Development (MBD) professionals often operate on intuition,...more

072: Prepare For Trump Executive Orders To Hit Your Law Firm

Nancy Myrland - Myrland Marketing & Social... on 4/4/2025

Prepare For Trump Executive Orders To Hit Your Law Firm What happens when the Trump administration issues an executive order against your firm, or the EEOC comes knocking to question your DEI policies and programs? These 9...more

Want your thought leadership articles to be read? Spend more time on THIS

Copo Strategies + Law Firm Editorial Service on 3/11/2025

If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles - Far too many professionals, including attorneys,...more

From Guesswork to Growth: Crafting Your Ideal Client Profile (ICP) for 2025

Legal Internet Solutions Inc. on 2/13/2025

The difference between a thriving practice and one that merely survives often comes down to a single factor: knowing exactly who you serve and how to effectively reach them at the right time with the right messaging....more

Vetting a ghostwriter? Make sure they say they'll do this one thing.

Copo Strategies + Law Firm Editorial Service on 12/31/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why when a lawyer or their colleagues vet a ghostwriter, the ghostwriter should make it clear that they will also be...more

The five ways that thought leadership is a talent magnet

Copo Strategies + Law Firm Editorial Service on 12/23/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through the five ways thought leadership can attract lateral attorneys and staff, as well as attorneys fresh out of law...more

Client Onboarding: A 4-Stage Process

IR Global on 8/19/2024

An Accounting business based in Perth, Australia is taking on a lot of new Clients. That’s good… but they weren’t doing a great job of onboarding these new Clients. So they revisited and documented processes related to...more

Lee Grunnell of Womble Bond Dickinson on The Importance Of Advertising in Professional Services - Episode 150 of the Passle CMO...

Passle on 7/30/2024

In the world of B2B professional services, advertising is frequently one of the least utilized marketing tools. Earlier this year, Thompson Reuters published their "State of Global Legal Marketing & BD" report, revealing that...more

Artificial Intelligence: 5 Steps Law Firms Can Take Starting Today

Nancy Myrland - Myrland Marketing & Social... on 6/13/2024

Artificial Intelligence and Generative AI, or Gen AI, can be overwhelming. I want you to make sure you are not falling too far behind because you are overwhelmed or confused. In this brief episode of Legal Marketing...more

How GCs Will Choose Law Firms in 2024

Firesign | Enlightened Legal Marketing on 3/29/2024

It’s not your imagination: Legal business development in 2024 is harder. In a January survey by BTI Consulting, 53 percent of lawyers and law firm leaders said business development would get harder this year. And it’s...more

Implement Post-Matter Debriefs in Your Marketing Strategy to Stand Out From the Crowd

JD Supra Perspectives on 11/3/2023

Rebecca Edwards Hnatowski and Beth Cuzzone look at the importance of post-matter client debriefs, and how to get them done....more

In the Room Where It Happens: A Conversation with Deirdre Stanley, Executive Vice President and General Counsel of The Estée...

Lowenstein Sandler LLP on 9/7/2023

In this episode of “Real Talk,” the hosts talk with Deirdre Stanley, Executive Vice President and General Counsel of The Estée Lauder Companies, about her career: how she decided to go in-house, her role in the merger between...more

Suzie Williams of McMillan on The Client Experience & Differentiating the Firm's Brand - Passle's CMO Series Podcast

Passle on 6/15/2023

It’s often challenging to fully illustrate what differentiates a law firm to the market. Being able to articulate the unique value a firm offers is a key element of the role of the CMO. Today on the CMO Series, Charles...more

Try Something New

Jaburg Wilk on 5/1/2023

Innovation and creativity are crucial for the growth and success of any business. Trying something new can help you and your businesses to stay relevant and competitive in the market. There are various ways to try something...more

How to Take Client Service (and Business Growth) to the Next Level in 2023

JD Supra Perspectives on 1/18/2023

Rebecca Edwards and Beth Cuzzone explain how marketers and BD professionals can grow revenue by helping to take client relationships to the next level, outlining activities from low to high investment of time and resources....more

How Competitor Analysis Can Help Law Firms Create Landing Pages That Convert

Good2bSocial on 5/11/2022

In a highly competitive environment, it’s essential that your landing pages do their job. How can you make sure your landing pages are doing more to draw in potential clients than your competitors? Start by checking them out!...more

The Importance of Case Studies for Law Firms

Good2bSocial on 4/22/2022

Among the more befuddling proverbs, “the proof is in the pudding” is certainly one of them. If you googled a million pudding recipes, it’d be safe to say that proof is not one of the ingredients. However, from a client’s...more

What Small Businesses Want and Need From Lawyers

Firesign | Enlightened Legal Marketing on 5/27/2021

Much of the legal industry buzz is devoted to large corporate clients with robust legal departments – but this disproportionate share of voice does not reflect the state of American business, nor the state of many law firms’...more

Not New, Just Normal: Three Ways to Elevate the Client Experience in 2020

JD Supra Perspectives on 9/4/2020

Current best practices for cultivating client relationships are not inherently new, unwieldy, nor unprecedented. Jenna Schiappacasse with an in-house perspective....more

Experts Suggest Highly Functioning Client Teams Benefited Both Client and Firm During COVID-19 Crisis

JD Supra Perspectives on 7/30/2020

Jon Mattson makes a case for the value of client teams (for firms and clients) during times of crisis....more

Ways to Avoid Competing on Price Alone for New Legal Work

JD Supra Perspectives on 8/12/2019

The increasing and relentless price pressure on outside legal services will only continue in 2020 and beyond. Julie Savarino with a perspective on how to respond....more

Design Thinking in Legal Marketing - Market Leaders Podcast with Molly Porter

The Market Leaders Podcast on 5/24/2019

Join David Ackert as he interviews Molly Porter, Director of Marketing at Seyfarth in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How Molly applies Design Thinking concepts to better connect...more

Change is Coming: What Clients Want and Need Today From Law Firms - Key Takeaways from the 2019 LMA Annual Conference

Stefanie Marrone Consulting on 5/3/2019

Stefanie Marrone with an in-depth recap of key takeaways and insights from LMA2019 programming in Atlanta this year....more

Investing in the Relationship: Making Legal Collaboration Work in 2018

JD Supra Perspectives on 4/30/2018

In-house perspective: a competitive advantage for law firms may be the ability to collaborate instead of compete....more

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