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Professional Networking LinkedIn Marketing

Good2bSocial

Demand Generation Trends for Law Firms

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Law firms are facing unprecedented challenges in attracting and retaining clients. Traditional marketing techniques are no longer sufficient in a world driven by digital innovation and evolving consumer behavior. This blog...more

Good2bSocial

LinkedIn Matched Audiences: LinkedIn’s Secret Advertising Weapon for Law Firms

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LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences are a set of targeting options that enable you to to combine your law firm...more

Good2bSocial

How to Create a LinkedIn Newsletter for Your Law Firm’s Company Page

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LinkedIn continues to enhance several features on its already robust platform, including Newsletters. While Newsletters are not entirely new to the platform, 2024 has seen significant improvements and expanded options....more

Good2bSocial

LinkedIn Pages: New Features for Legal Professionals

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LinkedIn, the quintessential platform for business connections and professional networking, has continually evolved its features to cater to the dynamic needs of the corporate world. For law firms, legal marketers, and...more

Nancy Myrland - Myrland Marketing & Social...

Lawyers, Should Your LinkedIn Profile Be More Conversational?

Recently, during a one-on-one LinkedIn training session with a partner at a law firm, my client asked an interesting and perceptive question: “Is my LinkedIn profile a place where I can be a little more casual and...more

Good2bSocial

16 LinkedIn Marketing Best Practices for Law Firms

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With over 875 million users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially the only social media platform that combines thought leadership with a mostly professional...more

Good2bSocial

LinkedIn for Lawyers: Using LinkedIn to Reconnect with Old Clients

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As a lawyer, building and maintaining your network is crucial to your professional success. Your previous clients can be an excellent resource for generating referrals, but what happens after your case has concluded?...more

Copo Strategies + Law Firm Editorial Service

Your personal LinkedIn posts are damaging your professional brand

Personal LinkedIn posts have a place, but if your ratio of personal posts to professional posts gets out of whack, you will damage your professional brand. Let’s talk about a problem I’m seeing with LinkedIn posts these...more

Good2bSocial

Social Media For Law Firms: Strategies for Success

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Social media is an integral part of today’s digital landscape, and it comes with some unique advantages. For one thing, you don’t have to spend a lot to see serious benefits. The more comfortable you are with social media,...more

Good2bSocial

Implement These Strategies To Outsmart The LinkedIn Algorithm

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You already know that LinkedIn is a critical platform for making connections and building your professional reputation as a lawyer in the online world. So you should look to set yourself apart as a thought leader by sharing...more

Legal Internet Solutions Inc.

Ask Me Anything: Building Your Personal Brand on LinkedIn

Only 1% of LinkedIn’s 260 million monthly users share posts, and those 3 million or so users net 9 billion impressions. What does that mean? Almost no one is leveraging the power of the network, so those who do have a...more

Good2bSocial

20 Ways to Accelerate Business Development for Lawyers

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The business world today is hyper-focused on digital connectedness, particularly during the pandemic. Lawyers are traditionally reliant on in-person business development, networking, and word-of-mouth. However, the days of...more

Good2bSocial

How to Create a LinkedIn Newsletter for Your Law Firm’s Company Page

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LinkedIn has recently enhanced several features on its already robust platform, including Newsletters. Newsletters for business pages are serialized long-form content that followers can subscribe to. This option is a smart...more

International Lawyers Network

5 Quick Tips to Leverage Your Use of LinkedIn in the New Year

Among my most popular posts last year were those dedicated to talking about LinkedIn, which tells me that it continues to be the tool that resonates most in the legal industry. I know that it’s in part because it’s become...more

Nancy Myrland - Myrland Marketing & Social...

The 3 Main Reasons For Using LinkedIn

How many times have you gone to an event, maybe a conference or a business after hours, or even just a social event with friends, and a new acquaintance sends you an invitation to connect on LinkedIn? You might have seen the...more

International Lawyers Network

Two (Easy!) Ways to Use LinkedIn to Supercharge Your Relationship Development Efforts

One of the questions I am asked most often is about how to manage relationships when we’re all so busy – and we are ALL so busy these days! LinkedIn is a great tool for professionals (even lawyers!) to employ to...more

International Lawyers Network

Two Ways to Use LinkedIn to Attract Your Ideal Client (updated)

Of all the social media platforms out there, I’d venture to say that LinkedIn is the one that lawyers are most comfortable using. It has a reputation for being the most professional, and as a result, it’s had the widest...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

The lessons I learned from LinkedIn

One of the greatest tools in building my practice and enlarging my social media footprint in the retirement plan space was the use of LinkedIn....more

Payne & Fears

Twenty-First Century Marketing: Ethical Pitfalls And Practical Pointers For Attorneys Promoting Themselves On Social Media

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Social media offers powerful tools to help attorneys build relationships and promote themselves. It also offers a host of ethical traps. This article: 1. Outlines ethical pitfalls attorneys face when promoting themselves...more

Blattel Communications

Political Discourse and Professionalism

We’ve been part of numerous professional services client discussions where the question asked is, “Can I discuss politics on social media?” The answer we generally give is, “No,” as one always risks losing favor from the...more

McManis Faulkner

Still At The Starting Line With Your Social Media Efforts?

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Can you imagine your firm without a website? What if your bio were not listed on the internet? Well, there was a time when law firms questioned whether they needed a website. And a marketing team was not even part of...more

LawVision

Build Your Network Like a Roman: Now…Before You Need It

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During the early days of the Roman Empire, the Romans lost a war. They lost because they couldn’t support and resupply their armies out in the marshlands between Rome and their allies in Capua. Thirty years later, hostilities...more

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