It’s about cutting through the noise, genuinely engaging with your audience and carving out a distinctive space to showcase your firm and its work online. Stefanie Marrone explains....more
An engaging and informative alumni newsletter is a crucial component of a law firm’s alumni relations strategy. Stefanie Marrone explains....more
In a world where legal services are increasingly competitive, many law firms, particularly small and midsized ones, still lean on traditional, ‘small potatoes’ marketing strategies....more
For C-suite executives and founders venturing onto LinkedIn, it’s important to remember that the platform is not just a networking site; it’s a powerful stage to solidify your thought leadership and expand your professional...more
From Stefanie Marrone, a breakdown of actionable profitability strategies for small to midsize law firms and big law firms, with an emphasis on client service....more
Stefanie Marrone looks at how to devise a strategy tailored to your firm’s needs....more
In an increasingly competitive legal landscape, law firms are recognizing the untapped potential of their alumni networks....more
Beyond merely sharing firm news and updates, newsletters can be a strategic tool for client engagement, thought leadership, and business development....more
Stefanie Marrone shares strategies to transition your online engagements into tangible business opportunities....more
While many believe that business development is primarily a responsibility of partners or senior attorneys, it’s essential to recognize that a team-oriented approach often yields the best results. Stefanie Marrone explains....more
In the competitive landscape of the legal sector, the right marketing strategies can set a firm apart. For small- and mid-size law firms, with less resources and budget, this differentiation is crucial. With ever-evolving...more
8/18/2023
/ Artificial Intelligence ,
Best Practices ,
Business Development ,
Client Services ,
Content Marketing ,
Corporate Culture ,
CRM ,
Data Management ,
Firm Leadership ,
Law Firm Ownership ,
Law Firm Partners ,
Law Practice Management ,
Strategic Planning ,
Succession Planning
Law firms need to prioritize a client-first approach in every interaction – from the initial greeting at the reception desk to the meticulousness of monthly billing and every email sent. Every single touchpoint matters and...more
Clinton Gary and Stefanie Marrone explore why law firms need to manage their experience to enhance their content marketing efforts and what effective experience management looks like....more
Stefanie Marrone explores ten actionable strategies to cultivate a stronger business development culture within your law firm....more
In today’s competitive legal landscape, small and mid-size law firms cannot afford to neglect marketing. A fractional marketing director offers an efficient and cost-effective solution....more
Stefanie Marrone shares key takeaways on law firm culture from her recent panel presentation at the ARK Conference 2023....more
Businesses of all kinds and sizes can get involved, raise awareness, and give back for Pride Month regardless of their budget or reach....more
Join Chris Fritsch and Stefanie Marrone for part two of their webinar series on doing more with less: effective marketing strategies for small- and mid-sized law firms....more
It doesn’t matter how big or small your organization is, if you have employees who have left the firm with whom you want to keep in touch, then you need an alumni relations program....more
Stefanie Marrone with a perspective: if you don’t have a recruiting marketing strategy, you will have a hard time standing out from your competitors to attract recruits and laterals....more
In a lesson for all professionals, Stefanie Marrone recounts how she turned a static professional profile into an active, successful business network....more
Stefanie Marrone with a perspective on how to market your firm during a time of unprecedented crisis....more
Stefanie Marrone with a perspective on how firms should be preparing to respond to any COVID-19 disruptions....more
JD Supra enables law firms and their lawyers to see the true value of producing thought leadership. Stefanie Marrone explains how....more
Stefanie Marrone with an in-depth recap of key takeaways and insights from LMA2019 programming in Atlanta this year....more