Here are 4 under-the-radar sources of thought leadership inspiration at conferences
The Briefing: The Future of TV? A 2025 Digital Media Trends Analysis
The lesson 2,886 newspapers can teach law firms about thought leadership
Thought leadership as a secret crisis management weapon?!
New lateral partners coming aboard? They'll need a Thought Leadership Blitz
Conozca el trabajo de John Grisham
Ian Ribald of Ballard Spahr on Taking a Holistic Approach to Client Development in Legal Marketing - Passle's CMO Series Podcast EP169
You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read
This is what makes timely thought leadership so magical
(Podcast) The Briefing: Westlaw v. Ross AI - Is This The End of AI Training or The Future of AI Training
The Briefing: Westlaw v. Ross AI - Is This The End of AI Training or The Future of AI Training
This is the smartest $250 you’ll ever invest in your marketing
Joe Palermo and Greg Fleischmann on The Evolving Role of Marketing: What CMOs Need to Know in 2025 - Passle's CMO Series Podcast EP168
Season 6 Ep #1 IP State of the Union- Billion Dollar Character Acquisitions- Part 1
Kate Fairweather of Curtis, Mallet-Prevost, Colt & Mosle on Why Every Law Firm Needs a Podcast Strategy - Passle's CMO Series EP166
The BIG mistake plaintiffs' firms often make when talking to their referral sources
Stop stressing about the ROI of your thought leadership, OK?
Sarah Mitchell of Stikeman Elliott on Selling Knowledge & What’s Ahead for Legal Marketing in 2025 and Beyond - Passle's CMO Series Podcast
You should be infusing your thought leadership with this
William McLaughlin of McNees Wallace & Nurick on Driving BD Success Step-by-Step in Any Market - Passle's CMO Series Podcast EP163
I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more
In the competitive legal industry landscape, attorneys often must go beyond providing excellent legal services to thrive. Business development coaching has emerged as a pivotal tool for attorneys aiming to enhance their...more
Let’s face it: in today’s market, being an excellent lawyer isn’t enough. Your clients aren’t just seeking legal acumen – they’re craving an experience that makes them feel understood, valued, and supported throughout their...more
Implementing a lead scoring model in a law firm can significantly enhance marketing and business development efforts. However, attorneys often have valid concerns and objections to adopting new systems. It’s to be expected...more
Whether you’re confident in your social media skills or still think it’s something “the kids use,” social media can give your networking efforts a significant boost. Social media is just one tactic in your toolbelt, and how...more
Google Analytics is a powerful tool that provides valuable insights into your website’s performance. For law firms, this can be a game-changer. In this blog post, we’ll explore how to leverage Google Analytics 4 (GA4) to...more
Ever feel overwhelmed by marketing jargon? You’re not alone. Let’s demystify some buzzwords and explore how you’re likely already engaging in effective relationship-building through your content. This all might sound a little...more
Lawyers understand better than most the significance of words – after all, who comprehends more than a contract lawyer that a subtle clause can either seal or sabotage a deal?...more
Navigating the dynamic terrain of social media is a crucial element for law firms striving for success in the contemporary landscape. In this fast-paced digital era, staying ahead of strategies to leverage threads the curve...more
Remember the days when you did good work and new clients came in and you didn’t have fancy words for all of your business development activities? Well, those days are long gone. But bear with me, we’re not diving into a...more
Every modern law firm is familiar with Customer Relationship Management (CRM) systems, yet many grapple with maximizing their potential. The crux often lies in aligning the tool with attorney needs, ensuring it’s more than...more
Steeped in tradition, many successful law firms have been built on a name and an individual’s connections. In a global market, extending those networks at scale, whilst retaining a personal approach, can be key to the success...more
I recently read this good piece of advice. It’s easy to jump to conclusions or make judgments about people without knowing all the facts. Making assumptions isn’t a good idea, as pointed out in old movies and television...more
It’s tempting to craft thought leadership that chases eyeballs and racks up large numbers of followers and subscribers. But if your content isn’t winning over your target audience’s hearts and minds, it won’t help you build...more
This Friday, I have the pleasure of joining some fantastic legal industry colleagues on a panel at the Legal Marketing Association’s Northeast Regional Conference. We’ll be addressing the topic: “The Best Influencer is a Good...more
This year’s conference, “Forward,” will focus on how we move forward as individuals in our professions, and how we help our firms navigate the landscape ahead after one of the most transformational times in our history. Our...more
Most law firms understand the importance of email to their overall digital marketing strategy. Despite other emerging marketing tactics such as social media, email is still an incredibly effective way to remain top-of-mind...more
As a lawyer, in addition to the network of clients and potential clients that you’ve built, you’ve also built a network of referral sources. This may be formal or informal (or more likely, both). One of the most overlooked...more
We often hear that legal content is lacking in personality. Lawyers have the talent and the intelligence to communicate their valuable legal expertise, but often, their passion for the subject doesn’t translate well for...more
Last week, we talked about content as a means for building relationships, while some of our more traditional methods for relationship-building are on hold. “But HOW do I do that?” you may ask? Lawyers and law firms often...more