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As nice as it would be if the firm shared all of the content that you create, such as when you write a blog post, record a video, or appear on a podcast, and you think, “Oh, great, the firm will share it for me, and that’s...more
Welcome back to the Law School Toolbox podcast! Today, in our "Quick Tips" series, we provide a guide for law students to optimize their LinkedIn profile, which is an important part of professional networking. In this...more
Stefanie Marrone explores why posting on LinkedIn matters for lawyers, addressing common concerns that might be holding you back and providing practical tips to help you get started....more
Stefanie Marrone explains why it has never been more important to be on LinkedIn and understand how it works....more
With its many functionalities, LinkedIn is an invaluable asset for law firms and the legal marketers who work at these firms, enabling them to showcase their firm’s expertise, build relationships and gain insights into...more
Law students are some of the busiest people in the world. Between working, attending class, and making time for family, who has time for networking? Along with everything else you need to do, networking can become a chore...more
Understanding the significance of a good comment and mastering the art of crafting one can help differentiate you on LinkedIn. Here’s how....more
As social media continues to reshape the way we communicate and do business, LinkedIn has emerged as a powerful platform for law firms to connect with corporate counsel and potential clients....more
Stefanie Marrone shares strategies to transition your online engagements into tangible business opportunities....more
As legal professionals, optimizing your LinkedIn presence is essential to grow your network, engage with potential clients, and showcase your expertise. The platform is moving away from casual, opinionated content and back...more
From Stefanie Marrone, effective strategies that lawyers can employ to build a strong referral network....more
Lance Godard shares five do's and don'ts to make your attorney bio stand out, whether on LinkedIn, your firm profile, or in the program notes for your next speaking gig....more
Most attorneys know they should have a LinkedIn profile—but there’s a major difference between having a profile and using it wisely! LinkedIn can be an extremely powerful tool for attorneys, and it’s easier than you may think...more
Having a LinkedIn content strategy can help you become more efficient and strategic, and align your social media goals with your business and branding goals....more
Networking requires energy and can feel “icky” at times, but putting it into practice in your daily life can increase your comfort and help you build connections with new people you meet....more
Everybody has a personal brand. Including you. It’s what comes to mind when someone sees your name – in print, at an event, and most especially on LinkedIn. What does your professional brand say about you? Does your...more
You’re not just going to create a LinkedIn profile and call it a day, at least not if you want to be successful on LinkedIn....more
Easy and effective ways that you can take your LinkedIn presence to the next level....more
Stefanie Marrone offers a plan for building and maximizing your LinkedIn presence now and in the future....more
LinkedIn has recently enhanced several features on its already robust platform, including Newsletters. Newsletters for business pages are serialized long-form content that followers can subscribe to. This option is a smart...more
Social selling has become an essential part of a modern business development strategy, and LinkedIn is the best place to do it. For years, by sharing insights and articles relevant to their industry on LinkedIn, people who...more
LinkedIn continues to evolve and one of its latest features allows users to add an intro video to their profile. Here’s what you need to know about how lawyers can add an intro video to their LinkedIn profiles....more
Here are 10 productive things to do on LinkedIn that are just as useful to your content creation, and relationship and brand building efforts....more
LinkedIn can be a truly powerful tool for law firms. But to get the most from the platform, everything you post must be devised for maximum impact. Developing a robust content strategy is absolutely necessary to meeting this...more
Why do some lawyers struggle to build their personal brands on LinkedIn? Stefanir Marrone with a perspective....more