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Copo Strategies + Law Firm Editorial Service

Six reasons to avoid pop culture references in your thought leadership content

I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more

Jaburg Wilk

A Walk with a Friend: Networking Beyond the Conference Room

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In the high-stakes world of business, happily not all professional interactions are confined to conference rooms or phone calls. Sometimes, the most transformative conversations happen during something as seemingly casual as...more

LawVision

Opening doors is easy….when you have the right keys

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To thrive, law firms continually need to add new clients that can grow over time to become strategic accounts. In addition, new or revised firm strategies require a law firm  to re-thinking what the client base should be...more

LawVision

Ten Key Questions to Ask Your Clients for a Successful Year Ahead

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A new year presents a valuable opportunity to strengthen client relationships and ensure alignment with their evolving needs. As a trusted advisor, it’s essential to proactively engage with clients to understand their goals,...more

Kilpatrick

7 Key Takeaways | Dynamic Thinking for an Interpersonal Edge Roundtable Discussion Series for Legal and Business Professionals |...

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On January 9, 2025, Joe Dowdy (Raleigh Partner) and Colleen Bear (Senior Manager Talent Management and Coach) hosted the first of Kilpatrick’s monthly virtual roundtable discussions with in-house counsel to develop strategies...more

Jaburg Wilk

Greatness is in the Agency of Others – Empower Success

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True greatness is based on our ability to unleash the potential of those around us. To do this you have to shift your focus from personal accomplishments to enabling others’ success. If you do so, your actions will have an...more

Jaburg Wilk

Sometimes Those Who Don’t Speak Have the Most To Say

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Each of us is a part of a group in relation to our work. You are a part of the company where you work. And you are probably part of smaller formal groups comprised of you and co-workers, as well as part of other...more

Jaburg Wilk

Communication Is Hard; Work to Improve How You Communicate Constructive Feedback

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Many people sugarcoat what they say to save another’s feelings. I think this is because most people shy away from potentially confrontational conversations or don’t know how to effectively communicate something negative or...more

Copo Strategies + Law Firm Editorial Service

The benefits of using thought leadership as “after hours” client advocacy

Advocating for your clients through your thought leadership is a savvy way to bring about change your clients want to see, while solidifying you in the eyes of those clients as the go-to attorney for their legal or business...more

International Lawyers Network

Responsiveness: The Overlooked Key to Building Successful Client Relationships in the Digital Age

In today’s hyper-connected world, our devices keep us tethered to work even during off-hours. While taking breaks is crucial for well-being, being responsive remains a cornerstone of client and business relationships. Yet,...more

Copo Strategies + Law Firm Editorial Service

Four under-the-radar sources of thought leadership inspiration at conferences

At industry conferences, look past the main stage for sources of thought leadership inspiration. When attorneys attend industry conferences, it is not unusual for them to draw inspiration for future thought leadership...more

Good2bSocial

5 Key Strategies to Leverage Threads for Legal Marketing

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Navigating the dynamic terrain of social media is a crucial element for law firms striving for success in the contemporary landscape. In this fast-paced digital era, staying ahead of strategies to leverage threads the curve...more

Legal Internet Solutions Inc.

One More Thing | Getting Nerdy About Data with Andrew Hutchinson

Hey, podcast listeners. Welcome back to LISI’s, All the Things podcast. I’m your host this week, Robyn Addis, chief operating officer and chief marketing and business development officer at LISI. This week’s episode, One More...more

Copo Strategies + Law Firm Editorial Service

Solidify relationships with clients and referral sources by co-creating thought leadership with them

Thought leadership is as much a client and referrer retention tool as it is a marketing and business development tool. Promote your clients and referral sources by inviting them to share the stage with you....more

Jaburg Wilk

Be Slow to Judge People, and Quick to Help Them

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I recently read this good piece of advice. It’s easy to jump to conclusions or make judgments about people without knowing all the facts. Making assumptions isn’t a good idea, as pointed out in old movies and television...more

Legal Internet Solutions Inc.

Turning Content into Conversions in 5 Steps

Choosing a law firm is not all that different to choosing any product or service such as a hotel, plumber, or even a new brand of shoes. When potential clients are looking for a law firm that is a good fit for them, they may...more

MG+M The Law Firm

COO Chris McDevitt Discusses Using Emotional Intelligence to Build Productive Teams

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Chris McDevitt, COO of MG+M The Law Firm, discusses the importance emotional intelligence to ensure continued success and longevity at law firms. "Using EI to understand the composition of your team and what motivates them...more

Copo Strategies + Law Firm Editorial Service

Is your thought leadership chasing eyeballs or hearts and minds?

It’s tempting to craft thought leadership that chases eyeballs and racks up large numbers of followers and subscribers. But if your content isn’t winning over your target audience’s hearts and minds, it won’t help you build...more

Good2bSocial

Marketing for Small Law Firms in 2022: 20 Key Strategies for Success

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If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend....more

Copo Strategies + Law Firm Editorial Service

The case for your law firm creating bingeable thought leadership content

Like streaming services and professional content creators, law firms can create bingeable thought leadership content that wins over clients and referral sources. When I say bingeable content, I know the first thing you think...more

Legal Marketing Association (LMA)

[Event] 2022 Mid-Atlantic Regional Conference - October 12th, Washington, DC

This year’s conference, “Forward,” will focus on how we move forward as individuals in our professions, and how we help our firms navigate the landscape ahead after one of the most transformational times in our history. Our...more

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