Lance Godard with three strategic takeaways from a recent webinar on the state of law firm content marketing right now....more
Lance Godard provides a comprehensive playbook of action items and best practices from LMA's recent Crisis Communications webinar for law firm marketers....more
Lance Godard with valuable lessons for all lawyers who use writing to market themselves and grow their practices....more
Questions law firm marketers should ask of their data to make sure their content marketing efforts are on track....more
You need a content strategy to bring discipline and focus to the way your lawyers communicate with clients and potential clients. Here's how....more
Five ways for attorneys to build relationships that are as meaningful for your clients as they are for you....more
Part two of an interview on law billing changes....more
Changing the ways lawyers charge for their services and, equally important, the ways that clients pay for them, requires more than flipping a switch and sending out a different type of bill. ...more
Recap of a recent LeftFoot podcast at the intersection of legal operations and client service....more
The actual lesson for lawyers regarding J.P. Morgan's new COIN artificial intelligence contracting software....more
Get more work” is not a business plan. It’s not even a meaningful goal....more
Make everything you do stand out from the crowd, even it takes a lot more time and requires a lot more work....more
Three valuable lessons in client acquisition and development from the general counsel of UPS, Norman Brothers....more
Everyone is different and approaches business development in different ways, but if you keep the following five points in mind you will be both more successful at landing new mandates, and less susceptible to discouragement...more
Obvious? Not at all, if measured by the number of professional who follow these steps at conferences and other networking opportunities....more
Do you know the answer?...more
Three ways to work on your successful business relationships right now....more
JD Supra just published their inaugural Readers’ Choice awards, featuring top authors and top content across 26 categories. The accompanying report provides critical insight into who’s reading what – and in which industry –...more