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Beware the 7 Deadly Sins of Law Firm Awards

For many law firms, it’s the thick of rankings season, as the third and fourth quarters bring a bevy of submission deadlines, from IP Stars to Legal 500 to Chambers USA. We pursue these programs – reputable recognitions...more

Your Brand in Action: Building Authority with Data

The formula for an effective law firm brand is strikingly simple: We deliver [specific service] to [specific market]. But it’s how you prove the formula that will drive success – evidence that you are the leading firm...more

Why Clients Hate Your Content

Just 36 percent of C-level executives find professional services content to be “very valuable,” and the reviews are tougher from the legal department: Just 25 percent of in-house counsel say the same, according to a survey...more

Your Law Firm Website: Give the Laterals What They Want

Talent remains the No. 1 challenge for law firm leaders, according to a June report from Thomson Reuters. The current talent fracas notwithstanding, the fight for quality laterals has always been a heated one. Throughout...more

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